Remove differences work

The Effective Marketer

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Getting Started Guide for Marketing Automation

The Effective Marketer

Plug the resulting content inventory into a matrix containing the buyer personas and the sales cycle (different lead stages). You can go back to that content marketing matrix you created earlier and start plugging scores for the different types of content, or use it to guide conversation with sales on how to score leads.

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

The different audiences will require a different level of analysis and depth when it comes to the battle card. Structuring your data collection based on the outcome will help you remain focused and work towards the outcome you need, i.e. a useful tool. Structure: Identify who the battle card is being created for.

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The Importance of Content Continuity

The Effective Marketer

It involves using that content and expanding it, working different angles, but keeping the core message intact. Sure you can re-purpose the content so that it will be used at another channel but content continuity means more than simply taking the content and fitting it in another medium. Why is this distinction important?

Content 100
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What’s Wrong with Marketing Education?

The Effective Marketer

You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid. Setup a free account with MailChimp and play around creating an email and landing page, send out your next party invite to your friends using it to see how it works.

Education 100
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Reinventing Marketing at GE

The Effective Marketer

Building products that sell themselves is a neat idea and had worked well for GE for years. Principles of Marketing at Work. As marketing started to work in new innitiatives, expanding its role, more funding was provided and new offerings were created. Marketing as a Function. Transforming Your Marketing Organization.

Planning 100
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How Success is Misunderstood

The Effective Marketer

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional). Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Amount of sales or deals closed? United States License.

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

A similar question was posted on Quora and elicited a number of different but very interesting responses. Big companies and small companies have different needs, and so their briefs are also formatted differently. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0