Remove differences work

Sales Engine

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How important is contextual content in the B2B sales process?

Sales Engine

Getting it right is the difference between engaging with a buyer and not. The problem is that mass media and the mass approach to marketing just don’t work anymore.” Contextual content requires a slightly different mindset, because it’s really all about what’s important to customers.

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How Content Marketing Changes the Economics of Selling

Sales Engine

The math doesn’t work the same as it used to because of decline in connection rates. When it works that way, it’s great! Middle relievers are many times on a different career path than the enterprise sales person, but the good news is that they tend to be less expensive high-commissioned sales rep.

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How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

But we also have so many more media outlets now to work with including the bloggers.” Think differently about what you’re selling Persuading clients to think differently about what they’re really selling is the cornerstone to Quinn’s creative process. And what a difference would that be?”

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From Baseball to SEO: Transforming your content into an organic search machine

Sales Engine

We all come into SEO from different paths, and I’d like to say mine was unique, but it’s not,” he said. “My Once he understood how it worked and why he’d been successful attracting readership, Lemas started looking at how others were doing it in different spaces, and his career in search engine optimization took off. “It

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How Content Marketing Has Changed the Economics of Selling

Sales Engine

The math doesn’t work the same as it used to because of decline in connection rates. When it works that way, it’s great! Middle relievers are many times on a different career path than the enterprise sales person, but the good news is that they tend to be less expensive high-commissioned sales rep.

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What's Your Story?

Sales Engine

Steve Jobs’ keynote at his last Worldwide Developer’s Conference keynote in 2011 is an excellent example of business storytelling and a master storyteller at work. But, I think there are some significant differences as well. JM: How do you typically work with clients? We also review the science behind this work.

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Want more qualified sales conversations? Give marketing a quota…and some writers

Sales Engine

So from a branding and awareness perspective, it worked fantastic! The first key to making this work is hiring a marketing leader that has his/her effectiveness ratings tied to lead generation and revenue growth— similar to a commissioned sales person. Marketing works in tandem with sales on an ongoing basis.