Remove differences work

Paul Gillin

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How to Read and Summarize a 20-Page Research Report in 20 Minutes

Paul Gillin

With a few tricks demonstrated here, you can skim a 20-page report, identify key points and write a summary that can easily be adapted for different audiences in about 20 minutes. The key is to let the authors of the document do most of the work. Outsource the Work. Each subhead within that section denotes a different stage.

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Paul Greenberg on Social Customers

Paul Gillin

Trust differently than they used to. Increase velocity of consumerization of work. According to Paul Greenberg , they: Are savvy using social channels. Communicate with peers. Communicate with companies. Get what they want. Are social, mobile, local. Expect immediate response or nearly immediate response.

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. We used Amazon CreateSpace and hired professional design and copy editing resources, but much of the work between the covers was done with Microsoft Word.

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Security Tips for Social Netizens

Paul Gillin

The difference between the Nigerian princess plea, the PayPal password reset email and other famous online security scams we know and love is that social networks make it appear as if the requests are coming from your friends. lolol bit.ly/ZUT…

Tips 50
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Five Facebook Tips for Small Businesses

Paul Gillin

That’s the herd mentality at work. While it’s pretty easy to create a Facebook page, the task of convincing visitors to create persistent relationships through the “Like” button and to engage in conversation requires different skills. If you lead with your wall, you’re missing an opportunity.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. It’s done with an application called Static FBML (Facebook Markup Language) but there is little difference between FBML and HTML. Contests and giveaways work well on Facebook. Here’s how it works.

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My First Prezi

Paul Gillin

Tomorrow I’m keynoting a local conference of educators, and my message is that they need to make some pretty fundamental changes in the way they do their work in order to meet the needs of today’s young people and tomorrow’s markets. So I thought the least I could do is to change the way I create my message.