Trending Sources

How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. Why is remote work becoming such a big deal? How to Make Remote Work Work.

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France’s Google is different than ours

Biznology

That said, there’s no guarantee that things that work for you locally with also work for you abroad. Aesthetics are different and so are user interface (UI) and user experience (UX) expectations. Our easy expecation for accessibility and response is high and we expect consistency across many different platforms. In Europe, there is only cash or PIN. Even the 30s.

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. There are a lot of different approaches you can take to making your content interesting. The post Crafting content that works appeared first on Biznology. There’s a growing chorus against content marketing, and with good reason. Make it Relevant. It should.

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What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

Do you know the difference? Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles. The really tricky part is that the customer persona could be a different role than the original buyer. At its very basic level, a “persona” is a character.

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. Every brand’s content roadmap is different; each path. We are still working on freaking really hard.

How to Set Up Different Marketing Dashboards for Different Needs

Hive9

While everyone in your marketing department is ultimately working toward the same goal, different people and teams have unique priorities and sub-goals. Too many businesses treat dashboards as a data dump – everything you have goes into one place, with little rhyme or reason. Hive9

When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. So asking myself what I would have done different, is like asking George Bailey what Bedford Falls would be like had he not been born. Our And, it didn't work.

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Differences Between Demand Generation and Lead Generation

PureB2B

As a B2B marketing professional or business owner, you need to know the difference between demand generation and lead generation. While they might share the same end goal, their individual objectives, timing, and approach are different. In this article, we will talk about their key features and how to make both initiatives work for you. – Tyler L. Lead Generation.

Should you create different social media posts for international clients?

grow - Practical Marketing Solutions

So because of cultural differences, you have to treat the world and local markets differently. At the beginning of my digital career, I treated everyone like Americans, which worked well –spoiler alert– for dealing with Americans. Clients from Asian countries expect an entirely different type of interaction, which often requires more tact. moment. Forget it.

Getting Big Data to Actually Work

Buzz Marketing for Technology

modern data warehouse is different – employing new technologies, products, and approaches. Every two weeks, analysts faced the herculean task of reporting campaign results based on 10 different data sources, applying 20 different measures on 70+ products delivered by 100+ media partners. Most marketers I talk with today say they are drowning in data.

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How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

But we also have so many more media outlets now to work with including the bloggers.” Think differently about what you’re selling Persuading clients to think differently about what they’re really selling is the cornerstone to Quinn’s creative process. And what a difference would that be?” They’re all becoming media that we’re interested in.”. Quinn asks.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. What’s the Difference Between B2B and B2C Market- ing?” work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. With brands, it’s really not all that different.

Outbound VS Inbound Lead Generation: Know the Difference [Infographic]

PureB2B

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out. Despite their differences, inbound, and outbound lead generation approaches share the same goal.

Big blog posts that made a difference

grow - Practical Marketing Solutions

Why Google+ Needs to be Jay-Z – A cool headline and a success recipe for Google+ rang true with {grow} readers. 1)  20 of the World’s Wittiest Twitter Bios — Humor works! I’ve created four posts in this popular series, with another one on the way soon! encourage guest posts from community members and we had posts from nearly 50 different perspectives this year.

The Difference between Content Marketing and Marketing Content

Kapost

Play on words aside, there’s a big difference between using content across the buyer’s journey to deliver a consistent customer experience (marketing content), and using content to specifically support top-of-funnel marketing activities (content marketing). To create order from content chaos and work more with a cross-functional team mindset, stick with the following four key pillars.

A different way to think about social media ROI

grow - Practical Marketing Solutions

have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. The more accurate comparison is not to how ads work, but to personal networking initiatives. Before I get to my perspective, I would like to declare two caveats. First, I am going to give you ONE view.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. chair for eight different departments. work,” Becker said. “We needed to prove that content can improve marketing’s. It is crucial that leaders from different parts of the organization consistently come. culture of content doesn’t emerge overnight, but working to build one across these.

This Week in Content Marketing: Advertising and Content Marketing Are Different?

Junta 42

Catchy, memorable slogans and jingles don’t work well in today’s world where messages tend to get fragmented across thousands of channels. believe brands must be very careful to set clear expectations on content creation, distribution, and measurement when working with influencers. The post This Week in Content Marketing: Advertising and Content Marketing Are Different? teens.

Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work!  I asked Todd to write a blog regarding how he works with organizations in a very unique manner using podcasts.  The blog below is Todd’s.  I hope you enjoy!  Shame.

What's the Difference Between Teleprospecting and Telemarketing?

Sales Prospecting Perspectives

Just from these metrics, it’s obvious that teleprospectors do a lot for the business they’re working for than most people realize. Finally, while teleprospectors do not play a direct role in the final two phases of the Demand Waterfall TM , their transparency and accountability affects the process, as inside and outside sales reps work together. Shake Weight? No thank you!

Why Formulas Work Better than Templates for Email

Act-On

Verbatim email templates that worked like gangbusters for the author, now available to you – lowly sales creature! Naturally, when Obama’s team shared these details post-election, email marketers got to work. Even direct competitors, who fight over prospects like Spy vs. Spy, vary enough in price, selection, return policy, etc., as to require different emails. What gives?

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. significant difference between the responses from our original. to explore what works for their particular audiences. enough firsthand experience with different mediums. necessarily work with content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? 700 content marketers.

20 blog posts that made a difference — and why

grow - Practical Marketing Solutions

Social Media and the Forgotten Business Opportunity — A post about returning to our roots and considering how our online approach to connection is different than how we would act in real life. Six extraordinary marketing trends  – I am really proud of the body of new work Tom Webster and I are creating through The Marketing Companion podcast. Still, this had to be said.

10 Marketing Reports Everyone Working Online Should Read

Visually

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works. The post 10 Marketing Reports Everyone Working Online Should Read appeared first on Visually Blog. Content Marketing

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5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

Here are five things that, in my experience, will make a big difference in the performance of your LinkedIn Sponsored Update campaign. 1. Stop expecting people to work that way. 3. One of the best converting offers I’ve worked with was a piece of content promoted with the line “we’ve read all the books so you don’t have to.” Scale. Use negatives.

How Is Marketing Attribution Different Than Other Marketing Measurement Tools?

bizible

It’s not bad for a free or inexpensive tool, but even after quite a bit of work to create a usable attribution solution -- meticulous use of UTM parameters , event setting, and connecting spreadsheets full of channel-specific data in order to dig into the necessary granularity of each channel all the way through to revenue -- there’s still the problem of decentralization. shaped?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. of allocating existing budgets differently? at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. still experimenting with different options. almighty question: Does this strategy actually work?

The Data-Driven Sales Team: Why Social Selling Works

grow - Practical Marketing Solutions

believe part of the reason for this resistance is that data and technology don’t seem as important in a profession where personal relationships can still make a difference. Social Selling Works. The post The Data-Driven Sales Team: Why Social Selling Works appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Selling Works. Lead the change!

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Reign in the Chaos: 40 Little Tools That Make a Big Difference at Work

Hubspot

That means today''s marketers also must wear many different hats. My favorite feature is their comprehensive design testing, which lets you review your emails across 30+ different email clients in minutes so you can optimize your emails for recipients on all platforms. Codecademy is an online platform that offers coding classes in six different programming languages at no cost.

How B2B and B2C Marketing Are Different

Paul Gillin

Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. The fact is that much of what works in consumer markets would fail in B2B interactions. There are plenty of opportunities to apply social media tactics, but the context is different. Group consensus. Read it!

B2C 80

Why B2C Marketers and Agencies Need to Work Together

It's All About Revenue

As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. And this is no different with: 48% of marketing executives stating that evolving brand and agency roles are making successful collaboration more difficult. Oh sure there was some collaboration—there had to be. That Was Then.

B2C 61

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" meaningfully with different target audiences. Derek Edmond, Managing Partner, KoMarketing [link] B2B Marketing Trends for 2016 14 Demonstrate Business Results Reverse the Way They Work and Budget True B2B marketing champions will not take current budgets into account.

Market Segmentation: Different customers need a different strategy

Direct Response Coach

Many marketing executives like to keep things simple:  Find a marketing strategy that works – and repeat. The post Market Segmentation: Different customers need a different strategy appeared first on McCarthy and King Marketing. subscribe to this approach myself – for the most part. But I also recognize the importance of market segmentation – and that not all customers have the same value in terms of revenue potential.  If a particular [.] Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing

How to Sell to 4 Different Personality Types

Hubspot

Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. Unlike Assertives, Amiables tend to work in a less structured manner, and aren't quick to make decisions. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

The Changing Nature Of Work [Slideshare]

B2B Marketing Insider

One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. I’ve talked about how HR is becoming the marketing department. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role. Globalization. Strateg

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The 21 Different Personalities of Brilliant Copywriters

Hubspot

But suddenly I’m a different person. I’m wearing a different hat. have different strengths and skills. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different personality. You have to enforce certain rules to make it work. It’s like I switched gears. remember now. This much I know.

Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Blogging vs. Journalism: Identifying the Fundamental Differences

KoMarketing Associates

While both types of content creation fall under the “copywriting” umbrella, there are a number of fundamental differences that shape the two. Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Tone and Structure. While I’m not calling blogging the Chuck E. Timing.

How Account Based Advertising Really Works

Digital B2B Marketing

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it. But people who travel, work from home or have their nose in their mobile likely won’t. IP Targeting. Your Personal Profiles.

Work Hard, or Work Smart? Automate Your B2B Lead Nurturing

The Forward Observer

For instance, you might be able to put the lead in one of a few different buckets such as “hot,” “warm,” or “cold.”. Each one of them has different information needs at different times. The timing for every company and category will be different. Automated lead nurturing will help you keep in touch. The B2B buying process has changed forever. Ignore them. How soon?

Discover 4 Key Differences Between B2C and B2B Marketers [New Research]

Junta 42

The biggest difference is that 28% of B2C marketers say the meetings are “extremely valuable” compared with only 19% of their B2B peers. While a lot of work remains to be done in this area, 37% of B2C marketers have a documented strategy – an almost 40% increase over last year, when 27% reported having one. The 2016 B2B survey results were released two weeks ago.

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B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" meaningfully with different target audiences. Derek Edmond, Managing Partner, KoMarketing [link] B2B Marketing Trends for 2016 14 Demonstrate Business Results Reverse the Way They Work and Budget True B2B marketing champions will not take current budgets into account.

What’s the Difference Between an Experience and a Customer Experience?

Content Standard

Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. The Content Standard asked our community how they define the two terms, to recall the best and worst customer experiences and experiences, in order to come up with clear definitions of each and what makes them different.