Remove differences work

Marketing Craftmanship

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How to Grow Your B2B Firm by Making Every Employee a Sales Rep

Marketing Craftmanship

Regardless of their title, job description or capacity to work the room at a social event, every B2B firm employee should be given training, tools and ongoing support that empowers them to: Manage Their Personal Brand – Clients hire individuals, rather than a firm, to help them.

B2B Sales 130
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How To Make Marketing An Invaluable Function

Marketing Craftmanship

Marketing and sales will always view the world through a different lens, so simply acknowledging that you don’t have all the answers is a necessary starting point for effective teamwork. In this culture clash, there is far less incentive for the VP of Sales to affect that change.

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Why Your Fund Marketing Strategy Isn’t Working

Marketing Craftmanship

Taylor claims leaders who think differently about their business invariably talk about it differently as well. Some businesses succeed financially in spite of a poisonous or opaque internal culture, but never reach their full potential because the people who work there are not truly engaged.

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Skip the Marketing Plan. Try this “Easy-Bake” Recipe Instead.

Marketing Craftmanship

Those spoken and unspoken reasons include: · It’s too much work to create and maintain a Marketing Plan. · We had a Marketing Plan once, and it just sat in a 3-ring binder on the shelf. · Senior management doesn’t understand marketing. Work backwards to build a marketing strategy. The Practical Ingredients.

Planning 100
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Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

Wittreich explains the differences between extrinsic and intrinsic selling. Extrinsic selling occurs, according to Wittreich, when a B2B seller relies on successful work that’s been performed for other customers, as a means to validate the seller’s capabilities and potential ability to perform for a prospective customer.

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Investment-Related Publicity: How Clueless is Your Fund?

Marketing Craftmanship

But to generate publicity that has inherent business value, you need to work backwards: first define what specific behavior or opinion you’re attempting to influence, and then determine what type(s) of media exposure will accomplish your goal. But media exposure itself is never the goal; it’s only a means to an end, and must be put to work.

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Peter Drucker on “The Four Roles of the CFO”

Marketing Craftmanship

And yet, the events that really determine the success of business do not happen on the inside…So CFOs have a big job ahead: bringing together information channels, and learning an accounting system that’s going to be very different. The CFO as Productivity Manager: “There is a third CFO function, which is managing money for the business.