Remove differences work

LeadSloth

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What Lead Nurturing Content to Send When?

LeadSloth

Different people need different content at different times. But that’s not how it works in real life: different people have different needs and are on a different schedule. I can share some approaches that work well for me in my consulting practice. Mapping Content to Buying Stages.

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Process Turns Marketing Automation Into Revenue

LeadSloth

The companies that are successful with Marketing Automation take a different approach. An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. That was hard.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

You need to tailor your drip campaigns to different audiences. Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Being in the Bay Area, a lot of the attendees worked for software companies.

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How Are CRM and Marketing Automation Different?

LeadSloth

So let’s dig in and find how Marketing Automation and CRM are different. In a earlier post I wrote about an project to use Salesforce.com instead of a Marketing Automation system : the conclusion was that you need a whole range of add-ons to make it work, sort-of. What is the key difference between Marketing Automation and CRM?

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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

Also ask them the level of integration, and – if they support multiple CRM systems – how those integrations are different. Being successful in the Microsoft market requires that software vendors befriend those same channel partners and give them a cut: that’s a different business model from direct sales.

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8 Tips to Get Started with Marketing Automation

LeadSloth

SAGE Publications, one of the presenters at the conference, has many business units with different marketing needs. In each stage the follow-up may be different. Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information.

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Social CRM, Inbound Marketing and Marketing Automation

LeadSloth

It plays out in a slightly different way for each of them. But it’s a lot of work to monitor all online discussions and contribute if needed: marketing automation could play role in automating this. Social CRM. For now I’ll focus on the “sales” part of CRM (Sales Force Automation).