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KoMarketing Associates

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Report: Martech Continues to Grow in Importance to Remote Marketers

KoMarketing Associates

As a result of the Covid-19 pandemic, many marketing teams have adopted a remote or hybrid work arrangement. Optimizely recently published its “Hybrid Work Impacts Delivery of Exceptional Customer Experiences” report, shedding light on how this shift has changed the way marketers operate.

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Report: Sales and Marketing Misalignment is Hurting the Customer Experience

KoMarketing Associates

When asked to identify the factors contributing to a disjointed customer experience, most respondents (41%) cited differing/misaligned goals. Sales and marketing alignment has been a struggle for quite some time, and previous research shed light on just how little marketers and sales personnel have been working together.

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LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

In my last post , I discussed a few different options for targeting on LinkedIn. While LinkedIn provides multiple options for targeting parameters to include in your target audience, something that should not be overlooked is the option to exclude different audiences in order to ensure the members of your audience are as relevant as possible.

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6 Key Takeaways: Migrating to GA4 for B2B Marketers

KoMarketing Associates

Note, data between UA and GA4 will differ as GA4 collects data by a different method. Takeaway #1: GA4 Conversion Tracking Differences. In a past blog, we detailed GA4 conversion tracking for B2B marketers — from how GA4 defines a conversion (and how it differs from UA) to how to track key business conversions in the platform.

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B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). Among the companies KoMarketing works with, most B2B marketers do use LinkedIn ads, though they may not use them extensively. Yes – and it works.

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B2B Lead Generation Metrics: How to Track What Matters in an Environment That’s Constantly Changing

KoMarketing Associates

As we’ve cited in this blog from many different studies of B2B marketers, what matters is lead quality , not lead quantity. Despite all that, at least marketers are working the problem. Lead qualification strategies are evolving, and every year B2B marketers improve on what’s working and drop what isn’t working.

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How to Get Started With Account-Based Marketing in 8 Steps

KoMarketing Associates

Marketers and companies are more open to doing things differently, given how different everything is. This means you’re testing two different approaches, but it also opens up how much lift you could see from your ABM program. Now is also one of the best times ever to launch an ABM strategy. Get Your Content Ready for ABM.