Remove differences work

Industrial Marketing Today

article thumbnail

Can Digital Marketing Make the Phone Ring for Industrial Companies?

Industrial Marketing Today

However, a qualified lead means different things to different people and it is rare for me to find too many of these companies to have a clear definition of what a lead means to them. I firmly believe that complex industrial sales require both sales and marketing to work together.

article thumbnail

Content Marketing for Engineers

Industrial Marketing Today

I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” is the driving force behind this effort where 14 in-house engineers write 73 different blogs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do You Believe in Industrial Websites?

Industrial Marketing Today

If you are not convinced, take a look at these two findings from two different research studies done by GlobalSpec: 48% of industrial professionals spend six or more hours per week on the Internet for work-related purposes and 28% say their time on the Web for work is more than nine hours a week.

article thumbnail

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. Here are the results from a survey of 1,530 B2B marketers during this year’s B2B Benchmark Study to find what works in online and offline marketing.

article thumbnail

Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Industrial Marketing Today

You’ve probably heard that before so what’s different about what I’ve just said? These work best for middle of the sales funnel (MoFU). Project galleries with photos that have informative captions describing the work done, size and the location of each project. Case studies and testimonials for proof of performance.

article thumbnail

Industrial Marketing is not Disconnected Tactics

Industrial Marketing Today

Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads is running dry. When that doesn’t work, they turn to the Internet in search of information on how to do industrial marketing on a shoestring budget. Yes, there is a big difference between strategy and tactics.

Tactics 60
article thumbnail

Manufacturers Need Lead Management to Close the RFQ Gap

Industrial Marketing Today

Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them. Here are the steps I go through to change their minds and have worked well for me: Step 1: Give them an overview of what inbound marketing is all about and how it differs from traditional outbound marketing.