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Crimson Marketing

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Who Is The New CMO? [Video]

Crimson Marketing

I’ve been privileged to have the opportunity of speaking to two to three CMOs per week, which allows me to pull together their different perspectives in a way that I can see things a few steps ahead of time. By pulling together from the collective of different CMOs, I am able to see their wisdom and best practices.

CMO 100
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Going Digital: The Secrets Revealed [Video]

Crimson Marketing

That means you need to figure out which of your digital marketing solutions are working and which aren’t. “They have to be able to get buy-in from lots of people—with lots of different parts of the profit and loss—that they don’t have remit over. Digital companies are willing to make tough decisions right now, today.

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Giles House, CallidusCloud’s Sr. VP & CMO: How Marketing Can Work With Sales to Increase Revenue

Crimson Marketing

The responsibilities and activities of Marketing and Sales departments lived in uniquely different worlds. VP & CMO: How Marketing Can Work With Sales to Increase Revenue appeared first on Crimson Marketing. It used to be enough that Marketing departments generated leads and handed them off to Sales. Demand Generation Podcasts'

CMO 100
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Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Knowing what they want from each channel is half the battle, says Atri.

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Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Mark Roberts, ShoreTel CMO)

Crimson Marketing

He gives a master class in the team, tools and transformation needed to build a demand gen program that works. Back to Basics: ShoreTel in the past had “many different dashboards,” but “none of them would correlate data,” says Mark. The post Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft.

CMO 100
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Social Competitive Intelligence: One-Up the Competition

Crimson Marketing

Learn from What’s Working. This allows you to discover what’s working for them, and learn from that. You can capitalize not only on what’s working for you, but also on what’s working for them. You just do what works best. Learn from What’s Not Working. There was a disconnect in the competitor’s approach.

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7 Reasons CEOs Say Yes To Marketing Automation

Crimson Marketing

Marketing automaton makes it possible to “consolidate everything while still keeping your tools of choice,” meaning “you’ll wind up with a system that’s custom-tailored to the way you want to work, that correlates all the data from everything.” Marketing Automation Lets You Measure What Matters Most.