Remove differences work

Buzz Marketing for Technology

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Digital Transformation as an Expression of Business

Buzz Marketing for Technology

What works in manicured and controlled environments doesn’t always work at scale or in fast-moving, instant-decision environments. Business users in organizations are governed by entirely different imperatives than IT teams are. First, not always were the underlying technologies ready for “prime-time.”

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

Then you’ve got to have things that you’re working on that are what I call “options,” which are small investments you’re making today that buy you the right but not the obligation to make some kind of future investments or take advantage of some future opportunity but that you don’t necessarily have to follow through on.

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Blockchain – governance, regulation and security

Buzz Marketing for Technology

Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency. Alex and I discussed the Internet’s standards network, the Internet Engineering Taskforce, that comes up with specific issues on HTML, HTTP, XML and other different protocols.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. 4) What one Digital Marketing tactic should a B2B Marketer stop in the next year?

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

The group actually embraces dozens of different nationalities, cultures and identities, including about three out of every five Hispanics who were actually born in the U.S. Should you parse and meter the content differently? What works on the PC may fail on a smartphone. Is the navigation practical?

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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

It worked when you were basically interrupting what your target audience was doing—watching TV. Content will be different for every brand. Are you working to get in sync with your consumers? It will be survival of the fittest—you just need to get in shape a different way. There’s certainly no silver bullet approach.

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Connecting 2 the World: Lessons Learned in Working with International Virtual Groups

Buzz Marketing for Technology

Lessons Learned in Working with International Virtual Groups. Each day, as she worked in cross-cultural groups, she gave her insights into working with an international group in a virtual environment. Many of her insights mirrored my students as they worked in on international projects in France, Peru, and Italy.

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