Remove differences work

Avitage

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The Content Design Point is Different for Marketing and Sales Content

Avitage

In Marketing and Sales Content — Differences That Matter I identified the problem that few people explicitly understand the difference between sales and marketing content. ” I will offer a prescription for what to do, based on adopting a different content design point, and how to do that. Does this really matter?

Design 120
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The Content Focal Point is Different for Marketing and Sales Content

Avitage

In Marketing and Sales Content — Differences That Matter I identified the problem that few people explicitly understand the difference between sales and marketing content. ” I will offer a prescription for what to do, based on adopting a different content focal point, and how to do that. Does this really matter?

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Customer Facing Content as a Conversation

Avitage

The Four Cs of Content Marketing I’ve written about content as more, and different than, format. While working with clients recently, I’ve heard them wrestle with questions about what content to create, and how to make priority decisions. This will also help your content strategy, planning and preparation work.

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Create relevant content based on personality profiles

Avitage

My first “real job” (working since age 9) was for ADP. It works, even within a few minutes. It’s important to be clear about the differences […]. Content that addresses each audience interest, persona and situation performs better than generic content. One year later I moved into sales.

Profiling 120
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Before Your Next Content Project

Avitage

This post addresses related, but different, content outsourcing and in-sourcing project best practices. Often, preparation work, in the guise of “research,” occupies a significant portion of the content project’s time, effort and budget. Content vendors often prefer it this way. Undocumented knowledge.

Content 120
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Objectives-Based Content Strategy Framework

Avitage

A related SiriusDecisions insight is also important when conducting B2B content strategy work. That is the distinction between offers that are well understood and sold into mature markets, and offers that introduce a new and different way of solving a business problem. SiriusDecisions call this a “new paradigm.”

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Before Your Next Content Project

Avitage

This post addresses related, but different, content outsourcing and in-sourcing project best practices. Often, preparation work, in the guise of “research,” occupies a significant portion of the content project’s time, effort and budget. Content vendors often prefer it this way. Undocumented knowledge.

Content 120