Anything Goes Marketing

MARCH 24, 2009

Although we’re in a down economy I’ve still been able to travel twice out of the last three weeks meeting with clients, working until all hours of the night and seeing first hand what is on the minds of marketers these days. I work my but off yet have to find my own parking spot or take public transportation.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

JULY 4, 2010

Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. Remember to keep the subscriber in mind as your work through your data collection processes. This subtle approach works well and has produced high conversion rates (I need to dedicate a post just on this topic).

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. Blogs are not that much different from newsletters in many ways. The difference? The main differences are timing and style. BUY NOW !". There are many.

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

SEPTEMBER 29, 2007

Nice work RainToday. Besides the planning involved, it's crucial to ensure that both marketing and sales really understand the different parts of the program to maximize it's full effect. Did I mention it was free? One of the main themes from this paper was the need for some sort of lead nurturing effort. Happy reading!

Generation 100

Generation Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. s CMOs ask: What initiatives drive ROI, how does sales & mktg funnel look, r my strategies working, how do I benchmark?

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

APRIL 7, 2010

This tried and true communication piece will work as long as the content is good (i.e. If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers. See: Ready to Welcome Your New Leads? Social media highlights.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

MAY 28, 2006

In the end results, we don't really see a difference." Keep testing and see what works. You might not think, for example, we'd use an African consumer image for Asian emails, but it's not the case. We've been using everything all over the place. This is a small point but an important one.

Newsletter 100

Newsletter Tagging Email Marketing Campaigns 100

Anything Goes Marketing

SEPTEMBER 8, 2008

How is that going to help me finish my work for the day? PS: On a side note, it would be interesting to further investigate how these companies segment their databases and if they serve different content based on these segments. Why do I care about that? Why would I want to open your newsletter? Creating Relevant Newsletter Content 2.0

Newsletter 100

Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

AUGUST 1, 2006

This works if you plan to fully integrate your blog with your website and are mainly concerned with driving any type of traffic to your website. In this way, the blog is indirectly driving traffic to the corporate website using a different domain. However, do you want your blog to be directly associated with your corporate website?

Domain 100

Domain Business Blogging Eloqua Business 100

Anything Goes Marketing

OCTOBER 13, 2008

We have developed 3 different variations for the landing page - please review these links (refer to each as 1, 2, or 3) and let me know what you think? Technorati Tags: Landing page optimization, improving conversion rates, PPC campaigns,copy writing that hits a pain point, call to actions work, Happy Thanksgiving Eh.

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Anything Goes Marketing

AUGUST 26, 2006

Keep experimenting and see what works. Remember, you can also slightly alter the content of your newsletter for your different segments that you're targeting - that's a whole blog post on its own. Get creative! Bloggers sending out their own email newsletters are becoming extremely popular.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

JULY 15, 2006

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. Making this consistent (eg: first week of each month) works best as bloggers will know when your next post will come out. If they don't, it won't work. The people who blog have to want to do it.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

SEPTEMBER 16, 2007

There are different types of widgets but I will be focusing on web widgets as I found a great one for all of my American friends. Widgets demonstrate how companies are working together more to build on existing platforms and provide more useful applications.

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100

Anything Goes Marketing

OCTOBER 2, 2006

One way is to give out free IPods but this doesn't work anymore becuase everyone already and their dog has an IPod (PS - a future bloggy post will depict the sorry state of our nations hearing). It's fun and different! One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there?

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

SEPTEMBER 7, 2006

For your business blog remember that it's only one avenue as part of your overall marketing plan and it should work in conjunction with your other marketing efforts. While you may have different objectives, it doesn't hurt to add links to a cool new ad or perhaps a button advertising an upcoming webinar or new download.

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

JULY 20, 2007

Search Landing Pages (Side Pages) That Need Improvement I've learned from my research that marketers need to distinguish between different types of landing pages. There really are different best practices for each of these. In this case, the web form was very short and probably worked.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

SEPTEMBER 30, 2006

The same concept applies to email but it's a little different. I've also seen this with other clients that I've worked with. When I wrote a post on How to convert blog traffic into loyal readers I mentioned that it's important to make it easy for your readers to subscribe to your blog.

Youtube 100

Youtube Case Study Case Studies Click Rate 100

Anything Goes Marketing

AUGUST 19, 2006

As another best practice, you should test different subject lines to a subset of your list before sending out the complete email blast. Do you think this will work? If you're e-marketing strategy isn't working, you may need to take a step back and either get some help, get some new tools or do both. Did I miss anything?

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

OCTOBER 8, 2007

I'm still working on the 2 runs per week but I'm getting there. Therefore, the deals take longer to close, more individuals on the client side are involved and you typically have your sales force that you need to work with (however, I'm focusing mostly here on online lead generation). Are there easier ways to do this?

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

DECEMBER 3, 2006

It really works and I come away from the podcast with some better insight into the sales and marketing process. In this case, the podcast could involve interviews from multiple people representing different companies There are many other high level goals that you may use podcasts for. Let me know if I've missed any. "I

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

SEPTEMBER 6, 2006

This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." I know that I have a few posts on search tips that I plan to amalgamate these to one post and perhaps create a top 10 list on blog SEO tips that have worked for me (some day, some day).

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

APRIL 30, 2006

Email Creative Design There are also some other interesting concepts regarding how you should design your B2B emails: "Email templates that work are increasingly simple. E-marketers are getting more creative and more willing to test out different scenarios in order to get the best results.

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

NOVEMBER 16, 2008

In a down economy you need to work on further segmenting your campaigns and matching your communications to the right person at the right time. Everyone needs to work together. Remove campaigns or tactics that are not working. Are you saying to yourself "Are you on drugs Chad? Any emails, direct mail etc. A bonus R is "Remove".

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

FEBRUARY 27, 2007

It's really brilliant and it works. Test out different ideas just as you would do with other parts of your email marketing campaigns and good luck! To add a message that will only appear in the AutoPreview but not when the email is viewed, add in code to your email that will display a tiny blank image.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. This requires you to do some work. They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. This post focuses on using blogs for lead generation.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

APRIL 5, 2009

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. Welcome email campaign.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MAY 17, 2009

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers. amyblack : # sds09 how do you increase adoption? .

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 11, 2006

For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

JANUARY 16, 2007

Make Them Feel Special Why does this campaign work for Mini? What if you served up different messaging to your customers on your website based on their profile? What if your ads on sites that your customers visit had different messaging that was personalized to them? world that we live in.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

OCTOBER 8, 2006

Revivio also concluded that they're work in establishing their brand through online and offline ads (eg: Forbes.com), paid search and newsletters aided the success of this campaign. PS - Hey Revivio - if you see this, I'll take a free stereo (Let's see how well Google works!). They used a combination of in-house and purchased lists.

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100

Anything Goes Marketing

FEBRUARY 21, 2009

Now, there are many different types of autoresponder emails from product/service confirmations to event detail information. Instead of having 20 different versions of the same email, have one email that you can easily maintain. How has it worked for you? Have you tried any of these techniques? chadhorenfeldt Tweet this!

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100