Customer Experience Matrix

APRIL 15, 2014

Second, even the same business strategy could result in different technology approaches. Business strategies still differ. Each would imply a different technical approach. Wikipedia tells me that strategy maps are obsolete but I still find them useful. [crickets] I think the answer is no, for two reasons.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

DECEMBER 8, 2006

Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e., I tried “CEM”, but that can stand for many different things so the results weren’t useful.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Customer Experience Matrix

JANUARY 31, 2008

Specifically, it highlighted the difference between QlikView’s own scripting language and the VBScript used to write QlikView macros. Still, whatever the nomenclature, the difference is clear when you look at the simple task of assigning a value to a variable. The difference lies in the power of QlikView scripts.

Wikipedia 120

Wikipedia API Marketing Management Training 120

Customer Experience Matrix

AUGUST 3, 2007

I don’t think QlikTech uses “associative” in the same way as Simon Williams of LazySoft, which is where Google and Wikipedia point go when you query the term.) But that’s just icing on the cake—they’re not really so different from similar tools that sit on top of SQL or multi-dimensional databases.

Case Studies 120

Case Studies Vendors Case Study Wikipedia 120