Remove differences work

Marketing Interactions

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Current B2B Content Marketing Challenges to Beat

Marketing Interactions

But, interpreting this another way, it may mean that B2B content marketers are not able to create content that’s relevant for each of the different roles – rather than one asset to address all at once. This is usually the case I find in the work I do with my clients. Communication is a critical part of getting work done.

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Quit Poking the Bear with Gated B2B Content

Marketing Interactions

Because for a reason that may have worked decades ago when information was scarce, the powers that be cannot get past the idea that filling out a form constitutes a lead. There are reasons for the increase: Technology changes come faster – it’s likely if they’ve solved the same problem in the past, their options now are quite different.

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3 Pivots B2B Marketing Strategies Need to Create Compelling Experiences

Marketing Interactions

The difference between a drive-by view and a meaningful engagement with your audience is based on the perceived value of the experience—by the audience. We need to do the foundational work that sets up our B2B Marketing Strategies for the successful creation of experiences that meet our buyers’ and customers’ expectations.

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How Content Performance Informs Your Marketing Strategy

Marketing Interactions

As our ability to collect data grows, so do the different ways we can measure content performance. With that said, what I see most is that B2B marketers tend to stick to traditional vanity metrics rather than doing the work to rethink what we’re measuring—and why. Email metrics are a great example. Responsiveness.