B2B Brand Marketing & Demand Gen: Better Together
Marketing Interactions
AUGUST 1, 2021
Demand – urgency. But this only works when there aren’t glaring gaps between the two. And, in many companies, the opportunities for cross and upsell may exist in different departments where awareness and interest in your company is (as of yet) non-existent. Almost half of working professionals change jobs at least every 4 years.
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