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Marketing Interactions

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Why You Need to Revisit B2B Buyer Personas and ICPs

Marketing Interactions

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. What worked yesterday may not work today. This change may be in degrees. All of these are causes for re-evaluation.