Marketing Insider Group

APRIL 21, 2020

That’s a clear advantage over mass media tactics, like television and print ads. Performance videos, done well, focus on particular problems, challenges, or use cases that different groups of the audience have. On YouTube, travel company Kayak put together performance ads that invite users to “search now.”

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Webbiquity

MAY 25, 2021

So who better talk to about the similarities and differences between B2C and B2B influencer marketing? We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

SocialPilot

JANUARY 15, 2024

As per Think with Google, 60% of viewers prefer watching videos online rather than on television. More than one billion hours of videos are viewed on YouTube daily. Social Media Video Statistics We have divided video marketing social media statistics into different categories. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Content Marketing Institute

NOVEMBER 21, 2018

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 YouTube, on the other hand, is like the hotel. billion users each month.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. million hours of streamed content each day.

Marketing AI 109

Marketing AI Advertising Channels Video Marketing Youtube 109

Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. YouTube is bringing smart advertising to short videos. There is a lot at stake and a lot up for grabs.”

Paid Search Agency 117

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 117

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Brands create video content for different reasons. Although you might be tempted to default to traditional television, bear in mind that a Quartz analysis of traditional television shows viewing time is up since 2003 only among those over age 50. Setting non-specific goals. What if you’re trying to reach America’s young people?

Creativity 157

Creativity Video Marketing Branding Brand Identity 157

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 149

iProspect Advertising Agencies Brand Identity Branding 149

Contently

OCTOBER 14, 2020

Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. Instead of conventionally announcing a series of TVs, we pretended we were launching a television series, employing all the standard elements one would expect. The lessons were profound.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

illumin

NOVEMBER 6, 2023

Connected television (CTV) is revolutionizing the way audiences consume advertisements. CTV ads tend to differ from traditional linear TV ads; streaming ads tend to be shorter, and sometimes they are even skippable. The main difference cross-platform , is ad length.

Cable 52

Cable Emarketing Television marketing Advertisements 52

QuanticMind

MAY 25, 2023

But Fran Drescher (President of SAG-AFTRA, whose contract with the Alliance of Motion Picture and Television Producers expires on June 30) is talking about very different issues than the Writers Guild, and for the studios to address all of them, it's going to be challenging.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Biznology

JUNE 2, 2021

Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services. We are experiencing a new world of binge-watching, subtitles, looping, dubbing, and captioning as film, television, games, and other media accommodate a globalized audience.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Convince & Convert

MARCH 8, 2017

This is also how television conglomerates operate. They don’t think of those channels in aggregate as “television programming.” ” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. .”

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. And third, even though it is principally different from linear TV, the experience does not diverge.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. There is no difference really.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

SmartBug Media

AUGUST 11, 2021

In today’s digital world, applying for universities is a vastly different experience than it was ten years ago. Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. Marketing Strategies for Higher Ed in a Digital World.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Mobile Advertising 98

Sprout Social

NOVEMBER 29, 2021

Understanding the needs and wants of your target audience is more important than ever, thanks to demographic driven differences in social commerce habits. Consumers state that they are most likely to make purchases on Facebook, Instagram and Youtube —all three of which support media-rich listings.

Buy 143

Buy Brand Identity Branding eCommerce 143

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 83

iProspect Advertising Agencies Brand Identity Branding 83

Contently

APRIL 24, 2017

But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. hours of video per week on YouTube and other free online sources, and another 8.8 Television, at 8.2 hours on paid-subscription platforms like Netflix.

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

Only B2B

FEBRUARY 23, 2022

Despite the fact that Europe and the United States are both considered “Western,” they are vastly different. KOL marketing might make all the difference for lead generation in China and Thailand, and social media platforms are crucial for getting recommendations for respectable businesses.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Hubspot

OCTOBER 11, 2022

71% of those respondents say they discover new products via social media — 15% more than through Youtube ads, the next most popular method among that demographic. 42% of respondents said they discover new products through retail stores, and 56% say they do so via television ads. Let's dive in. Consideration.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

KoMarketing Associates

JULY 11, 2017

What differences have you seen in the types of videos B2B marketers are creating vs. B2C marketers? We like to tell marketers getting started with video that they shouldn’t view video as an entirely different type of marketing strategy. Facebook, Twitter and YouTube are all different in the types of videos you would create.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Digilant

NOVEMBER 8, 2023

With different streaming services, consumers have more control over the content they consume, providing more opportunities for advertisers to reach niche audiences. Amazon and YouTube used the 2023-2024 NFL season to test shoppable ads as they released interactive opportunities that allow consumers to shop directly within the ad creative.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

ClickZ

JANUARY 19, 2021

It’s no secret that the impact of television advertising spots and newspaper ads are both down significantly with reduced consumption. Channels like YouTube and Spotify have implemented clever ways to insert 15 or 30 second non-skippable ads but generally, traditional ads aren’t overly efficient.

Lead Generation 122

Lead Generation Lead Ranking Lead Scoring Generation 122

Valasys

SEPTEMBER 21, 2020

Difference Between Video Marketers and Non-Video Marketers. For example, are you creating video ads for television or YouTube ads? Are you creating YouTube content, such as a vlog or podcast? Remember, users want to see visuals – whether through Instagram, YouTube, Facebook, etc. So, give them what they want!

Statistics 78

Statistics Video Marketing Planning Work Management 78

Porch Group Media

FEBRUARY 16, 2023

A CTV device is one that connects to or is embedded in a television supporting video streaming services like a SmartTV, Xbox, Roku, Apple TV, etc. Users watching popular streaming platforms like Netflix, YouTube, Hulu, etc. What is the Difference Between CTV and OTT Advertising? How Does CTV Advertising Work?

FAQ 52

FAQ Advertisements Advertising Cable 52

Porch Group Media

NOVEMBER 4, 2022

What is the Difference Between Streaming TV, Connected TV, and OTT? CTV is any television set used to stream video over the internet. These movies are watched on popular streaming platforms like Youtube, Hulu, and more. Viewers are now in charge of what they want to watch at any given time.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. Although preferences differ from consumer to consumer, there’s one thing all music listening choices have in common: streaming or digital listening is the clear favorite.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

Sharpspring

JANUARY 20, 2021

In this blog, you’ll learn more about these different types of marketing and how you can create a foolproof inbound marketing strategy that works to boost both brand awareness and sales. Once you have a long list of topics to write about, you can go through the different ideas and prioritize the list.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

Convince & Convert

FEBRUARY 5, 2015

However, with 850,000 views on YouTube and over 440,000 on Facebook at press time, it’s clear that this campaign succeeded in generating publicity for Newcastle and the participating brands. The difference? Social Media Case Studies brand strategy crowdfunding innovation marketing super bowl commercials television advertising'

Paid Search Agency 130

Paid Search Agency Ads Brand Identity Branding 130

LeadSquared

APRIL 13, 2021

Today, on-demand content has overpowered television, and 6 out of 10 people prefer watching videos online instead of on the television. For example, recording and editing the videos on platforms such as YouTube and Facebook give the videos an air of authenticity. Focus on Your Customer Persona. Take a free 15-day trial.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? Dig deeper: Why we care about connected TV and OTT advertising What’s the difference between CTV, OTT and linear TV? Each one has a slightly different audience composition and membership numbers.

Paid Search Agency 90

Paid Search Agency Ads Campaigns Cable 90

Digilant

APRIL 11, 2023

CTV: This uses television to stream content through devices such as Roku, Apple TV, and Xbox. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. OTT: This is content that is streamed through the internet using a laptop, mobile device, tablet, or CTV.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52