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Seven Ways to Increase Your Brand Influence

Webbiquity

This is particularly important for brands with customers who purchase via different routes and devices. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google.

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Three Reasons We Can’t Disconnect from Social Media

Webbiquity

They subconsciously associate sites with different emotional “jobs” when they use (or don’t use) a particular medium. Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Marketing automation platforms can help with segmenting users based on different criteria.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics.

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The Founder Interview Series #43: Pavel Beinia, BuzzGuru

Webbiquity

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers.

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Seven Content Types to Focus on in Your 2023 Marketing Strategy

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A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. Here are eight B2B marketing strategies that can make a big difference today. It is different from the consumer version because it focuses on creating trust between brands and influential people in their industries.