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KoMarketing Associates

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

Does Google Ads Work for B2B? . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . While those strategies can work, they often target leads higher in the funnel, which can be less valuable. .

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5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. This age range likely makes up many of your target audience who are making regular B2B purchases. Target Job Titles in Campaigns. Research Related Interests.

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

It’s no secret that video works, or that social media is one of the best places to use it. If you are still on the fence, consider this: What would it mean to get 5x (much less 24x) more engagement from your content – to get that much more of a response from your target audience ? But maybe you knew all that already. Product videos.

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6 B2B Digital Marketing Strategies Marketers Need to Try in 2019

KoMarketing Associates

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. Facebook is likely the largest live streaming social media platform, outside of YouTube. Live Streaming.

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7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective. Define Target Audiences. Choosing the right target audiences goes hand-in-hand with objective definition.

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10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

Knowing who you are targeting on social media is the crucial step to any strategy. Each platform has a different audience and is used in a different way. Just as a blog or website has editorial guidelines, your social media should also have them because it is content that you’re pushing out for your target audience to see.

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5 Ways to Target B2B Customers Through Email Marketing

KoMarketing Associates

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. In order to send emails that your target B2B audience actually wants to open, consider the following five formats. Drip Campaigns.