Industrial Marketing Today

AUGUST 16, 2011

Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. Probably the most common use of social media is videos on YouTube. These people have readily embraced video marketing, YouTube and social media.

Social Media 60

Social Media Effectiveness Media Work Management 60

Industrial Marketing Today

JUNE 8, 2010

Before you can deliver your content and engage with your target audience, they need to find you! And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. I should know — I am an engineer too.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 20, 2010

Working in small teams, the fifth graders first engaged in what creativity theorist Donald Treffinger describes as fact-finding. Then, problem-finding — anticipating all potential pitfalls so their designs are more likely to work. And, here are some subtle differences from our competition that we think are important.”

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 14, 2010

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. Online color selector – build an interactive tool for your website for visitors to mix and match different colors and components in real-time.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

DECEMBER 15, 2011

I am working right now on creating a new blog site for a manufacturing client that is scheduled to launch in mid Q1 2012. This year, B2B marketers are measuring the effectiveness of content marketing slightly differently from the past year. See chart below ). These results match what I’m finding on the ground.

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60