Digital Marketing’s Massive Measurement Lies
Digital B2B Marketing
JUNE 11, 2014
No wonder 8 in 10 CEOs don’t trust the work marketing is doing. According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. In one day our reported results increased by an order of magnitude across nearly every client we were working with. How important is search as a navigational tool?
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