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Anything Goes Marketing
NOVEMBER 16, 2008
Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. In a down economy you need to work on further segmenting your campaigns and matching your communications to the right person at the right time. Everyone needs to work together. Any emails, direct mail etc.
Anything Goes Marketing
APRIL 7, 2010
This tried and true communication piece will work as long as the content is good (i.e. These are programs that target leads that are associated to stalled opportunities or contacts in your marketing database that are no longer responding to your emails. See: Ready to Welcome Your New Leads? Additional event triggered communication.
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