Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.
To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
It's All About Revenue
OCTOBER 8, 2013
Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. It’s a mysterious force, and it works! To YouTube & Beyond! To YouTube and Beyond! Spice up a blog post.
The Do’s and Don’ts of YouTube Marketing
Modern B2B Marketing
OCTOBER 20, 2014
Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity.
Differences Between Demand Generation and Lead Generation
JUNE 12, 2016
As a B2B marketing professional or business owner, you need to know the difference between demand generation and lead generation. While they might share the same end goal, their individual objectives, timing, and approach are different. In this article, we will talk about their key features and how to make both initiatives work for you. – Tyler L. Lead Generation.
The Changing Nature Of Work [Slideshare]
B2B Marketing Insider
MARCH 12, 2014
One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. I’ve talked about how HR is becoming the marketing department. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role. Globalization. Strateg
YouTube Insights for B2B from the Frozen Food Master
Social Media B2B
JUNE 10, 2014
Gregory Ng is the CMO of Brooks Bell , an optimization firm focused on enterprise-level A/B split testing, targeting and optimization services. In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms?
New Study: Get On YouTube, NOW
AUGUST 7, 2013
Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. value) to our work. 56 of the Top 100 have 10 or more YouTube channels.
How to Find and Target High-Value Keywords for Your Business
AUGUST 27, 2015
worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. But -- the BIG but -- it worked. I'm going to show you how to uncover new keywords to target and assess if you're already targeting high-value phrases. How to Find New Keywords. Sweet! Clicks. Position. SEO Dail
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. At its core, remarketing is the process of tagging your site visitors and targeting them with content after they leave your site, in an effort to reengage them and bring them back to your site. YouTube Ads. So, be bold!
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. You still have to do the hard work to turn those folks into buying customers. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. Pinterest is the only platform in the box of “low work, high reach.”
Whom are you targeting? Participation inequality
MAY 25, 2011
B2B Lead Generation | Huge Differences in Participation. The vast majority, “Consumers watch YouTube videos, read articles, etc., The fact that a tiny minority does almost all of the work is borne out by this fact: The vast majority of book reviews at Amazon.com are created by a handful of people. wish to share with our readers an interesting observation.
10 secrets to research the best SEO keywords
MAY 16, 2016
Online marketing is all about working within a niche. Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience. Using one of your main keywords alongside your location setting is a powerful way to target a local audience directly. SEO is a puzzle to some. Don’t Fight the Competition. Stick to Your Niche.
5 Reasons Why Your Inbound Marketing Isn’t Working
Modern B2B Marketing
MARCH 22, 2013
Here are some reasons why your inbound strategy may not be working and ways that you can really amp up the volume: 1. Inbound works by canvasing the internet with content in the hopes people will find you. Or perhaps you’re only posting content to your site and prospects early in the research phases mainly turn to YouTube for information. At first, things are going great!
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
The insightful and prolific Heidi Cohen collects 101 top social media tips and tactics in this bookmark-worthy tip sheet, from knowing your target audience and their hot buttons and writing regular features responding to your audience’s needs to answering questions on forums and sites like Quora, and incorporating social media calls to action. YouTube Marketing Guides and Tips.
Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust
JULY 17, 2013
When it comes to your direct mail strategy, here’s the thing; it’s not working. By segmenting your contacts into lists based on demographics and behavior on your website, you can more effectively target your emails to the right audience and experience greater returns as a result. or better, yet creating your own online videos and amping up your YouTube presence. Let''s level.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. They just need to start using them a different way.” YouTube Marketing Tactics. lessons in launching a branded YouTube channel by iMedia Connection. Research] by Heidi Cohen.
Under the Influence
APRIL 20, 2016
Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. For another example, take this YouTube video from the popular influencer couple Tiff & Case that was sponsored by Nissan. She also noted that her firm doesn’t work with influencers known to skirt FTC regulations.
How To Boost Conversions With Personalized Remarketing
Modern B2B Marketing
FEBRUARY 9, 2015
But before we get into that let’s take a step back and define what Real-Time Personalization and Remarketing means to marketers and how they use it: Real-Time Personalization: allows you to personalize your website content based on data about the visitor or the company they work for. Now that the visitor is on a different website, Remarketing comes into play.
Can CMOs Master The Customer Experience For Hispanic Shoppers?
Buzz Marketing for Technology
OCTOBER 25, 2013
Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. The group actually embraces dozens of different nationalities, cultures and identities, including about three out of every five Hispanics who were actually born in the U.S. Should you parse and meter the content differently? What works on the PC may fail on a smartphone.
The Future of Digital Marketing is Already Here
Modern B2B Marketing
JUNE 11, 2014
He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”. Watch the clip from Minority Report on YouTube here: https://www.youtube.com/watch?v=ITjsb22-EwQ&feature=kp. Watch the British Airways ad on YouTube here: https://www.youtube.com/watch?v=GtJx_pZjvzc. ITjsb22-EwQ&feature=kp.
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. This age range likely makes up many of your target audience who are making regular B2B purchases. Target Job Titles in Campaigns. Advertise on YouTube. Push Sponsored Content to Ideal Audience.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
What’s the difference between a “like and a “share? Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Among them: asking questions, getting answers, building your brand, and driving targeted traffic to your website. 85% of Inc.
B2B social media case studies - 3 you can learn from and why they work
NOVEMBER 8, 2010
Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. So, let’s take a look today at three B2B social media case studies–and why they work particularly well. B2B case studies. Cheers, Arik.
Small Manufacturers Use Social Media Effectively
Industrial Marketing Today
AUGUST 16, 2011
Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. Probably the most common use of social media is videos on YouTube. These people have readily embraced video marketing, YouTube and social media. They actively use YouTube, Facebook and Twitter. instead of going to an offshore supplier.
More Tips for B2B Video Marketing -- Best Practices for Shooting, Editing, and Promoting
AUGUST 16, 2012
love YouTube as much as anyone, but I have to admit that when I first heard of video marketing, especially for professional services firms, all I could think of were the cheesy local commercials they play during daytime TV hours. Since that time, I've worked with a few different videographers and editors, script writers, etc. Decide on the end goal before beginning.
How to Put Social Media Marketing to Work for Your Company
Content Marketing Today
JANUARY 30, 2012
Social media marketing is here to stay. If you are not already active in venues such as a business blog, Facebook, Twitter, LinkedIn, Google+, Slideshare, and YouTube, you should be asking yourself whether it’s way past time to jump in with both virtual feet. you have something valuable to communicate to that target audience. It’s just that the media is different.”
Once is Never Enough: How to Repurpose Content Like a Boss
JANUARY 26, 2016
The good news here is that while good content does take work and time and skill, it’s not a magic act. Start thinking of them more like they were made of Legos – larger works made up of smaller components, capable of being re-assembled into endless forms. Like most things, it works best when there’s a specific system set up for it. short video on YouTube. LinkedIn post.
5 Tips for Creating Shareable LinkedIn Posts
JUNE 2, 2016
Almost every B2B brand is on LinkedIn, but they’re not so sure how to make the most of LinkedIn’s paid options, which are rich with opportunities to hyper-target B2B audiences. The difference is you can put money behind your Sponsored Updates to target a specific audience outside of the people who follow your company page. Include YouTube videos.
Video Marketing Success Starts with Distribution, says Forrester
NOVEMBER 16, 2015
Different people are on different platforms for different reasons and Forrester argues that your content must align with this. Posting a video on YouTube (even if it’s a pretty freakin’ awesome video) is unlikely to generate you millions of views or qualified leads. Video isn’t actually a one-size-fits-all medium even though we so often treat it that way.
Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
NOVEMBER 12, 2010
I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations. This can also be done on YouTube. Either way it gives nonprofits a way to get found on the Internet where we aren’t spending 25% of our online time in social media: Google and the other search engines, including the 2nd largest of them all: YouTube.
When, Why and How to Gate Content Along the Customer Journey
JUNE 2, 2016
Twenty years later, and after the explosion of content megacarriers such as BuzzFeed, Facebook, YouTube, and many of our own company websites, his prediction is eerily prescient. To do that, we need to begin with identifying or updating our target customer personas and our desired business objective(s). They are watching a YouTube video and maybe clicking a link from there.
How to Write a Creative Brief for Your Next Video Project (with Template)
MARCH 10, 2016
great way for you and your video team (whether that is in-house or agency) to figure out what that plan should be, is to work through a creative brief. creative brief can come in different forms, and include a variety of elements. We’ve included a template for downloading at the end of this post that you can use or modify to make the creative brief that works best for you.
A Marketer’s Guide to Advertising on Facebook and Instagram with Video
APRIL 11, 2016
But not all content is appropriate for all platforms, so when creating video ads on Facebook and Instagram, it’s important to understand the differences in audiences and the content that they want. Take a look at your analytics from previous Facebook posts and note what has worked best. Targeting. Facebook allots a lot of targeting options from location (i.e., Targeting.
Why Your B2B Marketing Needs More Video [And How to Add It]
OCTOBER 22, 2015
Those didn’t do so hot. 3) YouTube is still the second largest search engine. What would your execution of this strategy look like? 4) Get serious about optimizing your videos for YouTube’s version of SEO. As mentioned above, YouTube is the world’s second largest search engine. It’s actually easier to get ranked on YouTube (phew!) word about YouTube vs. Facebook.
Create a Winning Business Personality to Standout from the Crowd
FEBRUARY 25, 2014
You could portray a wacky, tech-savvy company that’s constantly tweeting memes and YouTube videos, but if your audience is a more serious or old-school, you might not resonate with them. Pay attention to how your target audience communicates and tailor your brand’s voice accordingly. If you start testing out different personalities, you run the risk of confusing your audience.
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Define Your Target Audience. Your audience is the Who you are targeting to—make sure you know who they are. The principle driver of any social media campaign—paid or otherwise—is solid marketing content that contains a relevant message targeted to a specific audience. Businesses can target audiences based on location, demographics (age, gender, etc.),
Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]
It's All About Revenue
MARCH 29, 2011
It’s getting a Twitter message in front of them, getting a Facebook message in front of them, getting a targeted ad in front of them, getting social context involving their peers in front of them. You can suck in data, you can clarify identities by pulling in that data, and you can trigger targeted messages. It’s, “Can I get the list from this event and who attended into my normal platform.” It saves them a lot of work, but it’s also a bite of the elephant. We’ve got 25 different Connectors right now. by Jesse Noyes | Tweet this. So you need to do a couple of things.
9 Actions Content Marketers Need to Do Right Now
JUNE 15, 2016
Are you actually telling a different story? ACTION ITEM: Perform an audit of your content for each of your target audiences. How about your YouTube videos? Do you know if your email subscribers behave differently than the other customers in your database? ACTION ITEM: Decide which audiences should not be targeted by your content marketing strategy in the next year.
Creating a content marketing plan — without any content
grow - Practical Marketing Solutions
JULY 6, 2010
Like any marketing initiative, you must have a firm idea of your strategy, selling points and target audience. In this separate post , I’ve provided some helpful ideas on building a targeted audience through Twitter. It makes no sense to work on micro-content on Twitter if you have nobody listening! You’ll need to weave these keywords into your micro-content.
The 7 Building Blocks of a Solid Content Marketing Plan
MAY 8, 2016
How will you know what type of content to produce, where to publish it, and where to promote it if you don’t understand your target audience? Conduct in-depth analysis of your marketing targets to create a set of demographic profiles and buyer personas. Put yourself in their shoes and explore different versions of your target audience. Understand your audience.
5 Best Paid Distribution Methods And When to Use Them
B2B Marketing Insider
SEPTEMBER 11, 2015
The tricky part is that there are many different types of paid distribution methods at various price points. Below we’ll break down the different paid distribution methods and when to use each one: 1. Best choice for targeting a niche professional audience: LinkedIn Sponsored Updates. Multiple targeting options (e.g. Best choice for targeting a specific audience: Nativo.
Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
APRIL 10, 2015
Topic Data is not meant to be a direct ad targeting tool. In a recent article for TechCrunch, Josh Constine notes that at least 100 different users have to match a query for it to be allowed. So how does it work? Shaping the Output: Creating Measureable, Cross-Device Ad Targeting Campaigns with Facebook Atlas. Just think of the ad targeting and placement opportunities….