Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. So, let’s take a look today at three B2B social media case studies–and why they work particularly well. With lofty goals of doubling leads and Web traffic numbers, Kinaxis had its work cut out for itself. The 21st Century Supply Chain blog employs 18 different Kinaxis contributors and focuses squarely on thought leadership. MORE >>

love YouTube as much as anyone, but I have to admit that when I first heard of video marketing, especially for professional services firms, all I could think of were the cheesy local commercials they play during daytime TV hours. Since that time, I've worked with a few different videographers and editors, script writers, etc. It's important to consider that people tend to search on YouTube for entertainment and educational purposes- NOT to buy. Once you have a produced a great video, add it to the company's YouTube page. Know your message. MORE >>

B2B Lead Generation | Huge Differences in Participation. The vast majority, “Consumers&# watch YouTube videos, read articles, etc., The fact that a tiny minority does almost all of the work is borne out by this fact: The vast majority of book reviews at Amazon.com are created by a handful of people. We’ve founded companies (iOptimize Marketing and Find New Customers), written white papers, written a popular blog, have our own YouTube channel, etc. wish to share with our readers an interesting observation. And I’ve observed it first-hand. MORE >>

If you are not already active in venues such as a business blog, Facebook, Twitter, LinkedIn, Google+, Slideshare, and YouTube, you should be asking yourself whether it’s way past time to jump in with both virtual feet. Before making the commitment to one or many possible social media outlets, it is vital to determine whether: you understand the target audience that you intend to reach. you have something valuable to communicate to that target audience. It’s just that the media is different.” Social media marketing is a trend, not a fad. MORE >>

It’s getting a Twitter message in front of them, getting a Facebook message in front of them, getting a targeted ad in front of them, getting social context involving their peers in front of them. You can suck in data, you can clarify identities by pulling in that data, and you can trigger targeted messages. It saves them a lot of work, but it’s also a bite of the elephant. We’ve got 25 different Connectors right now. by Jesse Noyes | Tweet this. First off, what exactly are Cloud Connectors? Can you explain the relation between the two? Did they attend? Share email. MORE >>