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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Once you grasp some of the key differences, you’ll be more effective with your efforts. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Every product is different. Effective marketing works in reverse. It starts with the target customer, considers their motivations, and then attempts to line up both existing and future products to meet those needs. Seek out knowledge that allows you to personally target every sale. This is called empathetic marketing.

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How To Reach Your Target Audience Through Text Message Marketing

Marketing Insider Group

Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. According to Anthem Business Software , a marketing automation provider for small enterprises, text message marketing costs often work out to pennies per message. Send Targeted, Time-Sensitive Promotions.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working. This can include entering new geographical areas, targeting different demographics, or offering modified products to cater to a broader audience.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work. In this webinar, we will: Discuss the 5 basic layers of a growth-focused revenue tech stack.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

Here are four reasons why it’s vital to start by setting clear social media marketing goals: Direction and Focus: Clear social media goals give you a target to aim for and measure your social media marketing efforts. Each objective requires a different approach and set of metrics to track progress. Or all of them?

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Marketing automation platforms can help with segmenting users based on different criteria.