ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO? Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Topics covered in SaaS content are often technical.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Optinmonster

APRIL 11, 2024

But since it’s an earned media channel, you can lose control of all your hard work in a heartbeat. Host Twitter Chats Posting and reposting social media content online isn’t necessarily the best way to generate leads for brands. Generating leads on Twitter comes down to offering value. Try Tweet Reports or TwChat.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. Customizing subject lines using user data can increase open rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. Creators use video chapters to divide their content into segments, making them easier for users to navigate. Total User-Generated vs. Produced Videos 1.2

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Optinmonster

APRIL 22, 2024

Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. In this guide, I’ll show you how to generate leads with content marketing, even if you’re not seeing the desired results with it right now. Ready to get started?

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you want to generate a pipeline, you need leads. Does Google Ads Work for B2B? .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Webbiquity

SEPTEMBER 6, 2022

Videos encourage user interaction. To further show how effective videos are at generating user engagement, here are a few statistics: The most popular video length is up to two minutes. Brands may generate a significant return on investment (ROI) from their video content even if they hire professionals to produce it.

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

Social Networks 181

Social Networks Business Work Management Social Media 181

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. The platform has more than 900 million users worldwide. LinkedIn provides eight different options here, though we’re focusing on conversion goals in this post. Nearly 200 million are in the U.S.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Marketing Insider Group

JULY 11, 2023

So, what really works? Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging. Advertise on effective channels, work with micro-influencers, and make your ads engaging. Plus, Bing users tend to be professionals.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! Let's dive in!

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Optinmonster

FEBRUARY 27, 2024

If you have worked in marketing for a while, you know that growing a business organically is tough. To keep things simple, I have segmented the list of growth tools based on different stages of a business funnel. That makes Reddit one of the best growth marketing tools to find and talk to your target audience for free.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Outbrain

SEPTEMBER 19, 2022

Add emotion to your thumbnails Post videos regularly Do livestreams Collaborate with other YouTubers or influencers Optimize your titles Grab attention with Shorts Focus on searched keywords Create playlists Engage with everyone you can Polish your calls to action Promote the subscribe button everywhere you can. More than 2.6 Really hard?

Youtube 61

Youtube Promotion Advertising Channels Tactics 61

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. With more than 2 billion active users a month and more than 1 billion hours of videos streamed a day, it’s a popular place for consumers to discover new brands and content. What are YouTube tags?

Tagging 52

Tagging Youtube SEO Optimization 52

Martech

APRIL 2, 2024

Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. The difference?

B2B Marketing 116

B2B Marketing B2B Planning B2B Thought Leadership 116

Optinmonster

OCTOBER 17, 2019

Are you wondering how to get more YouTube subscribers? If you just started a YouTube channel, being stuck at 0 subscribers can be frustrating. Don’t worry though, you don’t have to buy YouTube subscribers to get your channel going. There are many easy ways you can get more YouTube subscribers for free. Let’s get started!

Youtube 61

Youtube Eye-Tracking Keywords Video Marketing 61

Optinmonster

JANUARY 16, 2020

Do you want to start a YouTube channel for your business? Setting up a YouTube channel for your business is pretty quick and easy. But if you want to engage your current customers and attract new leads to your business with your YouTube channel, you need to do it right. Why Use YouTube for Business? Plus, it’s free!

Youtube 61

Youtube Advertising Channels Optimization Business 61

Martech

APRIL 18, 2024

Target users. Which roles within your organization work on the tasks identified and who needs access to the AI tools? For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” Available resources.

Marketing AI 113

Marketing AI Paid Search Agency Generation Enterprise Management 113

Navigate the Channel

JANUARY 8, 2024

What’s working? These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Select the ones that your target audience frequently uses. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

The Lead Agency

APRIL 14, 2024

We’ve got something different. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? So, what’s different about 2024? How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

DECEMBER 16, 2019

You’ve finally decided to make the leap and start a YouTube channel. After hours of filming, editing, and releasing your work you wait patiently only to find…. Probably because you haven’t mastered YouTube SEO. Using a custom thumbnail to improve your YouTube SEO. …you got nowhere. Lucky for you, it’s easy to learn!

Youtube 52

Youtube Lead Scoring Lead Ranking SEO 52

Hubspot

AUGUST 22, 2019

Video marketing is an undeniably powerful opportunity to reach your target audience -- in fact, more than 50% of consumers prefer video content over other forms of content, including email, social, and blog posts. Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms.

Social Media 117

Social Media Trends Media B2B 117

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. The best social media platforms are the ones that your target buyers use.

Social Media 126

Social Media Social Marketing Examples Planning 126

Convince & Convert

DECEMBER 13, 2023

As you might already be aware, the words you choose to describe your content will impact its performance in terms of views and user engagement — and it can go either way. Social media moves on fast, and your video content must keep up with its preferred formats and trends to avoid getting buried in the neverending scrolling of users’ Feeds.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. billion active social media users. Like email, you can use social media to reach your target audience. billion Internet users in the world. Typically, a social media user engages with an average of 6.7

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

APRIL 5, 2024

No matter what platform your audience is using, established influencers are reaching your target audience with their content Influencers come with built-in trust and engagement. However, the benefits of utilizing these lower-tier influencers include much more cost-effective campaigns and a highly targeted, engaged audience.

Advertising Agencies 52

Advertising Agencies Marketing & Strategy Social Media Demographics 52

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

ClearVoice

JULY 15, 2022

Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. Promote videos on YouTube.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Navigate the Channel

JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose.

Business 65

Business Social Media Youtube Facebook 65

SocialPilot

JANUARY 31, 2024

They overcame the misconception that influencers are not limited to one-size-fits but a versatile approach that works wonders for SaaS. Imagine the profit you can generate by combining these two different segments of businesses. The activities are planned to attract a larger target audience to their conference.

Case Study 90

Case Study Case Studies Work Management Studies 90

seo.co

JULY 4, 2022

In order to develop a high-returning content or SEO strategy that generates visibility, clicks, and (ultimately) dollars, you need to reach people where they are. The objective is to meet them where they are by targeting the search terms and questions they’re already using. The goal is not to change the way they search for content.

SEO 124

SEO Google Marketing & Strategy Content 124