Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. Rather than resist change, the most strategic teams consider this an opportunity—using insights from social to understand the untapped potential of campaigns, extending their relevance and maximizing their impact. Social drives game-time decisions for campaigns.

Campaigns 121

Campaigns Work Management Advertising Agencies Social Media 121

Sprout Social

JUNE 18, 2019

Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager.

Social Media 112

Social Media Communities Work Management Marketing Management 112

Sprout Social

JUNE 23, 2021

In short: Be scrappier, and see innovation differently. By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Lizz Kannenberg Senior Creative Director, Sprout Social.

Differentiation 94

Differentiation Social Media Media Aggregators 94

Excelsior Research

SEPTEMBER 7, 2022

What are different types of social media networks and their benefits? We all know, different kinds of social media but do we know what are different types of social media networks and their benefits? What are different types of social media networks and their benefits? September 7, 2022.

Social Media 52

Social Media Media Blogger Network Marketing 52

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. Social media is the new telephone.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. How to Compose Text for 5 Social Media Channels. 1) Facebook.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Oktopost

APRIL 10, 2019

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Social Media 131

Social Media Social Marketing B2B Marketing Media 131

Biznology

MARCH 29, 2012

Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. Such organizations can market different products in different countries, some of which could potentially complete with each other.

Social Media 80

Social Media Product Media Cross-Selling 80

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

JUNE 21, 2022

This is particularly important for brands with customers who purchase via different routes and devices. Check their Amazon app or social media sites for reviews from other customers. One way to do this is by doubling down on social media marketing. Use a comparison tool on their phone to find the lowest price.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Martech

APRIL 11, 2024

Both provided a summary of the different categories of marketing technology and the purpose of each technology. Based on this, it’s hard to see any difference between Gemini and ChatGPT. For example, CRM was bundled under Social & Relationships. It has a summary and is footnoted with sources.

Marketing Automation Services 110

Marketing Automation Services Bundling Marketing Management Public Relations 110

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 102

Resources Enterprise Management Work Management Marketing Management 102

Sprout Social

APRIL 17, 2024

Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites. A good chatbot builder should offer comprehensive social media analytics and social media reporting too ls that track performance metrics like engagement rates, user satisfaction and resolution rates.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

CMSWire

JANUARY 18, 2024

Ready to get social in 2024? But prepare for a radically different social experience than before. Continue reading.

Social Media 132

Social Media Trends Media Twitter 132

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. An “unboxing” campaign for social media would exemplify this.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Discovering new products. customers (67%).

Social Media 113

Social Media Contacts Media Brand Identity 113

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

Trade Press Services

FEBRUARY 5, 2024

Hitting those marks can mean the difference between a converted customer and a missed opportunity. Mobile Optimization Tips for Every Platform Different channels require different optimization approaches to maintain a consistent brand identity and a quality user experience across every platform. SMS: Brevity is key.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Rules 148

Rules Planning Brand Identity Branding 148

Martech

MARCH 18, 2024

Tracking marketing campaigns: Google Analytics allows you to set up campaign tracking, enabling you to measure the effectiveness of different marketing channels, such as social media, email, or paid ads. This data helps identify popular pages, user engagement, and areas for improvement.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

Sprout Social

FEBRUARY 8, 2024

In this guide, we explain the basics of tiered support, along with tips on how to tailor the approach to your social customer care processes. The basics of tiered customer service How social customer service tiers look different from standard support tiers How to set up customer service tiers in Sprout What are customer service tiers?

Work Management 107

Work Management Marketing Management Service Paid Search Agency 107

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. Social media has become a staple of every marketer’s toolbox, and it is a key component to the success of B2B startups. We break down four benefits of social media marketing for startups and provide some useful tips to navigate it successfully.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. But the way you respond to them makes all the difference. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours.

Work Management 105

Work Management Brand Identity Branding Customer Satisfaction 105

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights? As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Oktopost

FEBRUARY 20, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ. She has been at CBIZ for two and a half years, recently moving into her position as the Director of Social Media.

Social Media 69

Social Media Youtube B2B Training 69

ClickZ

FEBRUARY 22, 2023

There are multiple ways to measure the impact of paid social on your business, but each method has its own set of challenges. In this article, we’ll explore some of the difficulties that ecommerce brands face when measuring the impact of paid social and discuss ways to navigate these challenges.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

Hubspot

MARCH 4, 2015

How often should you post to your social media accounts? Here’s why: Social media is a very flexible and fluid part of your marketing strategy. That’s why we created the 2015 Social Media Benchmarks Report. Marketers need actionable, tailored insight to improve their social strategy, and that’s not easy to come by.

Social Media 28

Social Media Advertising Benchmark Media eCommerce 28

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Click here.

Social Media 98

Social Media SEO Optimization Media 98

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Like other social media sites, LinkedIn attracts professionals from various industries. The difference? It makes sense. Everyone on LinkedIn is focused on creating professional connections.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

xiQ

OCTOBER 12, 2023

The ability to connect on a personal level and deliver tailored messages can make all the difference. Vary the timing to avoid appearing too programmatic – it makes a world of difference. Experiment with different days and times to catch your audience’s attention. Social selling is a potent companion to email outreach.

Ideal Customer Profiles 133

Ideal Customer Profiles Outreach Acquisitions Profiling 133

Oktopost

OCTOBER 8, 2023

To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate. Social selling is a sales strategy that focuses on building relationships with potential customers on social media platforms through your revenue team’s networks.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131