Remove differences work

Marketing Interactions

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How Many B2B Buyer Personas Do You Need?

Marketing Interactions

While the decision maker may be involved during various activities, such as sitting in on a vendor demo or discussing options, the true engagement is likely with those on their team they’ve entrusted to do the work of evaluating and selecting a solution. Which competitors do you see show up the most when you’re working deals?

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Use B2B Buyer Personas to Gain Consensus on Objectives

Marketing Interactions

By gathering and applying in-depth buyer intelligence with buyer personas, you can mitigate non-consensus due to differing objectives that stall deals and escalate regret. Here’s why: Objectives come in different flavors. Sure, “growth” is top of mind, but how they contribute to achieving it differs depending on who they are.

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A Review of B2B Content Operations Strategy Benchmarks

Marketing Interactions

If you start with personalization, building in-depth personas that inform what specific target audiences find most relevant in relation to the problem you solve, then you’ll improve your targeting and segmentation. This means that all the hard work marketing has done across the organization will be minimized.

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Achieving Maturity with Content Operations

Marketing Interactions

Five years ago, it wasn’t uncommon for me to work with a marketing team in one department that never spoke to or even knew the marketing teams in other departments: the social media team or the sales team or customer success teams. And, getting other departments involved, how would that work?

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SMS Messaging Moves Businesses Beyond Transactions

Marketing Interactions

The difference between a transactional message and a conversational one is that you’re inviting response and participation. This conversational approach can work effectively whether your business is a restaurant, you sell real estate, you’re a recruiter, or you sell SaaS technology or need to drive enrollment at a university.

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