Remove differences

ViewPoint

article thumbnail

Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results

ViewPoint

Here is a sample touch cycle, or cadence, for one client: Recently we delivered a lead to a client’s sales rep and he replied: “How did you ever get to this executive? The technology prompts the best next touch. I have been trying to get to that person for two years. I have been trying to get to that person for two years. How did you do it?”

article thumbnail

How Many “Leads” Does $100,000 Buy?

ViewPoint

If this is the way your VP of sales is inclined to go, marketing leaders should recommend that 1% sample be acquired (2,000 total contacts or about 100 for each rep). There are many different flavors of lead aggregation. Predictably, few if any of the prospects were contacted and there was no reporting on results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Expert Panel’s Feedback on Our Lead to Revenue Calculator

ViewPoint

The above graphic is a sample from our Lead to Revenue Calculator. In the example, they need to maintain a pipeline of qualified sales opportunities of 74 (or less) in many organizations there is a difference between SQL and Qualified Opportunity (fitting more rigorous criteria like closing in a certain period of time.)

article thumbnail

Is Lead Generation Slipping Away From Marketing?

ViewPoint

Sales and marketing operate on different frequencies. As a further look at where marketing has progressed and why sales won’t take over lead generation anytime soon, look at a sample of the titles of the latest articles in the April 9 th BtoB Magazine: Marketers embrace digital content testing. Marketing’s plate is full.