Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results
ViewPoint
NOVEMBER 13, 2017
Here is a sample touch cycle, or cadence, for one client: Recently we delivered a lead to a client’s sales rep and he replied: “How did you ever get to this executive? The technology prompts the best next touch. I have been trying to get to that person for two years. I have been trying to get to that person for two years. How did you do it?”
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