Paul Gillin

OCTOBER 19, 2011

In other words, experiment with different offers and incentives to build fans and then measure those that deliver engagement and return visits. Use Facebook for sampling. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. Be creative with promotions.

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Paul Gillin

JANUARY 20, 2011

There are plenty of opportunities to apply social media tactics, but the context is different. Download a sample chapter. As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. The CFO, head of manufacturing and CIO all have different questions, and all need to be satisfied.

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Paul Gillin

OCTOBER 31, 2011

In a random sample of 20,000 past Jeopardy questions we found 2,500 distinct types. They didn’t help us map to answer, but it did help us identify different ways of understanding how questions are parsed. Sixth-grade class came up with a different answer: “Friend request.”. We had to build many different ways to combine them.

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