Remove differences

KoMarketing Associates

article thumbnail

Survey: Mobile Usage Growing Significantly in China

KoMarketing Associates

If users are checking their phone at midnight, users’ interests differed to more leisurely pursuits, such as viewing instant messages (50 percent), checking the time (42 percent) and reading news (35 percent). For Deloitte’s study, data was collected from 2,000 Chinese users across four demographic sample statistics.

article thumbnail

How to Use Data in B2B Content Marketing

KoMarketing Associates

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Medium: look at how users are accessing your platforms and how those differences can impact content. What someone searches for may be totally different than what you would call it. Look at Demographics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Ideas to Kick Your A/B Testing Program Up a Notch

KoMarketing Associates

As you may know, the higher a conversion rate you’ve got to work with, the smaller a test sample you need to get statistically valid results. There are a slew of different types of bandit tests, and while there are a lot of pros and cons about when to use them, you should know they exist. And soft hacks can make a big difference.

article thumbnail

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Software Solutions Used.

article thumbnail

B2B SEO Strategies for Multilingual Web Content

KoMarketing Associates

There are several subtle differences with the way Yandex ranks web pages, as detailed in an interview Andy Atkins-Kruger held with Rand Fishkin of Moz, following a presentation at SMX Advanced in 2011. It is very easy to overlook market or language-specific content without a thorough mapping of information.

SEO 120
article thumbnail

B2B Digital Self-Service: How to Deliver What B2B Buyers Want

KoMarketing Associates

Having things like email autoresponders, on-demand webinars, and marketing automation programs that show different content or different ads based on buyers’ “digital body language” is not new. Implementing a strategy like this entails managing content a bit differently, and it also means including pricing information.

article thumbnail

How Has Content Marketing Valuation Matured?

KoMarketing Associates

The continuous loop of content marketing is different than singular or execution-based activities like email or events. So you have to iterate all the time the stuff that does work, using a larger sample.”. DO YOU SEE ANY VARIABLES OR CIRCUMSTANCES THAT DIFFER IN B2B CONTENT CALCULATIONS THAN B2C? INSIGHT IS A DIFFERENT ANIMAL.