Industrial Marketing Today

JANUARY 21, 2011

They include application notes, reference designs, evaluation boards, order samples (key to securing design wins that lead to production-volume orders), videos, PowerWise® Design University and technical support. There are several options and content formats if someone needs assistance with a design problem.

Sample 60

Sample Content Sales Qualified Leads Sales Cycle 60

Industrial Marketing Today

NOVEMBER 3, 2011

After sampling your content, your blog readers are more likely to download the complete article/white paper in exchange for their contact information (lead generation). Write about the availability of your data sheets and product catalogs in different languages (where applicable). Add links to download full PDFs from your site.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. It is always a good idea to serve up your marketing content in different formats but your text is the key component. I should know — I am an engineer too.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 20, 2010

They built scale models and chose fabric samples. And, here are some subtle differences from our competition that we think are important.” Fiberglass absorbed sound the best but wouldn’t be safe. Would an aquarium with fish be easier than water-filled panes? Then, the teams developed a plan of action. Here’s what it does.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60