What can Donald Trump teach us about market research?
NOVEMBER 11, 2016
In addition, they asked what is the percentage that you are “for” the candidate, so they could detect the difference between someone who was 100% in favor of Clinton last week and is 60% in favor this week—when the other polls just would ask, “If the election were today, who would you vote for?” How do you know you have the right sample of people? Plenty.
A Sampling of the Sexiest Business Blogs on the Internet
MARCH 6, 2014
It''s easy to navigate to find the articles you''re looking for, recent posts, and different topics -- like Opinion, News, Video, and Company. What also stands out about this blog is the different types of media they include, and how they display it -- from blog posts to ebooks to video. All those different types of content are sprinkled throughout blog posts in a clean and neat way.
B2B Marketing Automation Vendor Comparison -- Here's a Sample
Customer Experience Matrix
JANUARY 17, 2011
set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. Having three different sets of scores was a step in that direction, and making things interactive goes still further. Click here to download a sample of the format. But you can see the results of the different scoring schemes and also get a list of the specific items with their weights and definitions. The sample also contains draft versions of the introductory materials. readers? The Chosen?)
Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
DECEMBER 11, 2014
For instance, I knew that you needed a big enough sample size to run the test on. wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. Theory vs. Reality of Sample Size and Timing in Email A/B Tests. Ta-da!
How B2B and B2C Marketing Are Different
JANUARY 20, 2011
There are plenty of opportunities to apply social media tactics, but the context is different. Download a sample chapter. As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. We came up with six major areas of divergence, and we were surprised to realize how really different these two flavors of marketing are. Read it!
13 Little Landing Page Experiments That Can Make a Big Difference
FEBRUARY 12, 2014
You''ve got to get sufficient sample size. It''s pretty straightforward (one test has one color and the other has another color), but the main thing to keep in mind is that the tested colors should be fairly different from each other when you''re first starting out testing color so you can get more conclusive results. 5) "Submit" Button Copy. With all that, is testing really worth it?
B2B market research – 10 unique features
The B2B Research Blog
NOVEMBER 16, 2014
Is B2B market research really that different from B2C? Well in a nutshell, yes. In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. There are fundamental differences between B2C and B2B markets. In fact, as illustrated in the infographic below, there are 12 key features which make B2B markets unique.
4 Strategies to Optimize Your Differences From Amazon
DECEMBER 12, 2014
Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience. 1) Curation. beautiful and unique website can be the difference between "basic” and "basically my favorite online shop ever." We did that when we looked at three strategies to borrow from Amazon. The Take Away. Ecommerce
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Sample review: “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). Sample review: “One of the most inexpensive, but powerful tools for SEO. Sample review: “This is one of my personal favorites because it’s all about link building and how that relates to your content. HubSpot.
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. Sample review: “Google Charts offers a gallery of ready-to-use chart types, from simple line graphs to geographical maps and timelines. Google Review Count: 366. Wrike.
B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet
Customer Experience Matrix
JANUARY 20, 2011
You can also compare their scores, which, since you can change the weights applied to different inputs, means you can get your very own, custom comparative ranking. Here's a screenshot: You can also download an interactive sample. The downloadable sample only has descriptions under all the other tabs, but everything else is actually ready. If that's not fun, what is?
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!”
Sample Guide Entries Now Available on the New Site
Customer Experience Matrix
OCTOBER 14, 2008
These will give a concrete view of the difference between the two formats. The new Guide Web site is now fully functional at www.raabguide.com. Please visit and comment. If you want to make a purchase, even better. Per yesterday's post regarding the comparison matrix and vendor tables, extracts of both are available on the site (under 'Look Inside' on the 'Guide' page). I'm sure I'll be adding more to the site over time. For the moment, we have to turn our attention to marketing: press release should have gone out today but I haven't heard from the person working on it.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
You can tweak your clouds with different fonts, layouts, and color schemes, and use the images however you like. Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Google Review Count: 2,210,000. Pricing: free. Pricing: free.
Content Marketing Takes a Turn for the Better: New 2017 Research
SEPTEMBER 28, 2016
In addition to asking marketers to identify why they are more successful, we also have research to identify what top performers are doing differently than their peers. As we have seen in past years, successful marketers do a few things differently. Eight-five percent of top performers deliver content consistently, compared to 58% of the overall sample and 32% of bottom performers.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) Sample review: “SimilarWeb is very useful for spying my competitor’s sources of traffic. Google Review Count: 400,000.
Rating the Crowd-Sourced Marketing Software Review Sites
Customer Experience Matrix
JANUARY 5, 2016
This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report). Of these, AlternativeTo.net , SocialCompare , and Cloudswave were different enough from the standard model that it made sense to exclude them. But they also differ in other ways.
B2B Email Lists Buy Guide
AUGUST 26, 2014
Get A Random Sample w/your List Quote. When you get your list quote, insist that you get a random sample… as big as you can get. You want a complete random sample so that you can really check the accuracy. Verify Your Sample List Quality. After you get the sample, test it all. Not opt-in lists, but actually had lists for sale. Which is scary! Other data providers?
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Best Content Planning Tools. 1) Trello.
The Seven Best File Sharing Tools
JULY 26, 2016
Different tools do vary though in terms of additional features, pricing, and storage capacity. Sample review: “Dropbox is first of all a file sharing tool. Sample review: “Google Drive is a great place to keep your editorial calendars for easy sharing and collaboration during the content planning process.” Google Review Count: 699,000. ” — Siasat.
How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)
OCTOBER 27, 2015
If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. She offers her prioritization of the three key aspects of a good marketing information system. SOASTA is the leader in performance analytics.
Mining Un-engaged Prospects using a Multivariate A/B Approach
JULY 13, 2016
Most of the time, marketers will just look at the open rates a couple of hours after sampling, as bad as they may be, and decide “Yep, that one beat out the other. Send out one test sample with a subject line that makes a statement, and one with a subject line that asks a question. Try changing up some other variables in the form of slightly different versions of HTML content.
Marketing Automation: Lessons from 4 case studies
B2B Lead Generation Blog
DECEMBER 1, 2014
Automation in place, the team started slow with a few email campaigns, faced some internal challenges, but then quickly began to implement lead nurturing to handle a high volume of leads in different product groups. MMI), a provider of management services for technology assets, faced a different problem than SmartBear from the case study above. Integrating content creation into the automation solution meant creating content categories and segmenting the database into those different groups to align content creation with certain reader segments. Scalability. Results?
The Science Behind the Most Popular Infographics of 2016
DECEMBER 29, 2016
Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. Certain topics perform better on different social networks. We found that the median of this sample was 800 by 2619 pixels. Takeaways for Marketers.
The A/B Testing Checklist You'll Want to Bookmark
MAY 17, 2016
CRO testing can be valuable because different audiences behave, well, differently. To run an A/B test, you need to create two different versions of one piece of content with changes to a single variable. Other things you might test include email subject lines, sender names, and different ways to personalize your emails. But these tests can also be complex. or days.
Lead Gen Tactics from 4 MarketingSherpa Case Studies
B2B Lead Generation Blog
AUGUST 25, 2014
But, if you have more time, or if one really strikes you, click on the link for the entire article and supporting creative samples. In this campaign, the company segmented its prospects for targeted marketing, came up with different incentives – such as trips to the company headquarters, or admission to a major league baseball game – for each stage of the campaign, utilized PURLs to track response to the campaign, and used telemarketing to highly qualify prospects. If you only have a few minutes, this post provides highlights from each case study. What were the results?
The Trick to Seeing Through Marketing Statistics
Digital B2B Marketing
OCTOBER 29, 2013
However, if we list the answers differently, we might get a significantly different result. Check the Sample. An example I recently came across is Passle’s State of Business Blogging 2013 report, with markedly different results from the Content Marketing Institute’s 2014 Benchmarks report. When you look at the sample audiences, they are vastly different.
Four lessons in marketing data analysis for beginners
grow - Practical Marketing Solutions
FEBRUARY 19, 2015
Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). Did we calculate the correct sample size? When you see research, ask if the sample size was calculated, and large enough to support the assumptions. 2. Did we calculate the correct sample size?
B2B Marketing: 6 essentials for testing your teleprospecting
B2B Lead Generation Blog
DECEMBER 2, 2013
We want to minimize the chances that the difference in the metrics of interest between the treatments is due to random chance. For example, a test with a 95% level of confidence has only a 5% chance that the observed difference is random chance. Sample distortion effects – This happens when your sample of calls is too small to determine a 95% level of confidence in your testing.
7 not-quite-predictions for marketing technology in 2016
DECEMBER 21, 2015
The next version of my landscape won’t cover all of them, just a large representative sample. Services companies (agencies, systems integrators, and other marketing service providers) will become champions of this approach because it’s a different lever of vertical competition in their favor. #6. Most people suck at accurately predicting the future. I’m one of them.
[VIDEO] The Value of Sales Intelligence vs Data
JANUARY 11, 2017
Everyone talks about their solution slightly differently – they offer contact data, verified data, sales intelligence , etc. What’s the difference between all of these terms? Since data literally powers everything we as sales and marketers do, using an illustration that revolves around electricity is an easy way to explain these differences. It is what it is. It just is.
Why content marketing complements (but doesn’t replace) link building
AUGUST 3, 2016
Content marketing cannot supplant link building; they are two entirely different marketing strategies. The two practices do share some broader goals (exposure, branding, relationship building) but the main functions of each are quite different. Content marketing has often been conflated with link building. And manual promotion with the goal of links is, well, link building.
How Long Does it Take to Get Results from Content Marketing?
NOVEMBER 16, 2016
If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. There are many different content formats, but the foundations for most content strategies are blog posts. So, it’s worth understanding that there are different types of blog posts. “ Marketing is impatient. Be patient. Conten
How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
DECEMBER 14, 2016
Seasonal events and celebrations present different opportunities for different business sectors. consisted of a video piece that urged viewers to give the gift of a healthy heart to someone they love on Valentine's Day by applying for a free sample of MegaRed via its Facebook Page. To return the love, MegaRed would send the user a free sample, too. Plan around that, too.
Manufacturing Marketers See Content Marketing Breakthrough [Research]
NOVEMBER 2, 2016
What a difference a year makes! And among the top performers (those who said their organization is extremely or very successful at content marketing), 76% agree that their leadership team gives them ample time to produce content marketing results (compared with 49% of the total manufacturing sample). They’re getting better at content creation. Click To Tweet. Click To Tweet.
4 Steps to Get Started with Marketing Automation
SEPTEMBER 22, 2016
Here are three samples of goals people often consider: To understand better how prospects interact with your website. It’s useful to break these options down into one of five different categories: attract, capture, nurture, convert, or expand. No more quilting together information about a campaign from a bunch of different information streams. We understand your pain.
Why This Cold Sales Email Template Works So Well
Sales Prospecting Perspectives
OCTOBER 10, 2014
The truth is, every prospect is different, so there''s no guaranteeing that one best practice will work above all others. They''re mobile-friendly and customizable, and even include sample subect lines. What if I told you the secret to getting cold prospects to always open and even act on your sales emails? Here it is: There is no secret. Recently, I noticed that your company.
5 Email Metrics to Help Diagnose Your Mistakes
APRIL 13, 2016
This is what sampling is all about, everyone. Spam complaints are different from unsubscribes. Every ISP’s threshold for spam complaints is different. If you’re unable to do that, then sample out a small fraction of the list and then review the above basic email metrics prior to sending out the balance of your new/untested assets. Can an email stats report be boring?
5 Ways to Boost Inside Sales Training Reinforcement
Sales Prospecting Perspectives
AUGUST 21, 2014
Call shadowing should be done across the board so new inside sales reps can learn from everyone’s different style on the phone and then develop their own. 2. Give new reps the contact information for five mock prospects from the same company (calling these people will lead them to different people throughout your own organization, playing different roles). Role Playing.
4 Common A/B Testing Mistakes (And How to Fix Them)
NOVEMBER 22, 2016
Of course, differing tools offer differing functionality, but there can also be some more tricky differences between tools. And if you're unaware of these differences, your A/B tests may be in trouble before you even get started. The difference is that in an A/A test both groups of users are shown the exact same page. The Fix: Stick to a predetermined sample size.