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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). What if you’re choosing a CRM system today?

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Getting the Most from Salesforce.com: A Conversation with David Taber

The Point

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps.

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Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. Peer pressure worked, and there I was. That said, there’s a difference between a clear strategy and a successful strategy. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering.

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New B2B Persona Research From Salesforce & LinkedIn Study with Mathew Sweezey, Salesforce.com

Markempa

Mathew works with Salesforce and is the Principal of Marketing Insights to discuss the just-released report, B2B Personas: Targeting Audiences. From there, we grew that, sold that to Exact Target, which Salesforce.com then acquired. To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy.

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Oracle Fusion Marketing reduces the role of traditional CRMs

Martech

. “Salesforce automation has left sellers behind and has become about salesforce automation,” said Nate Skinner, Global SVP of Marketing for Oracle Advertising and CX (referring to CRM across the board, not just — but clearly including — Salesforce.com). “Very few traditional CRM systems actually help sellers sell.

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Old School Sales vs New: The Rise of the Modern Sales Model

Zoominfo

The difference between Tom and Kate, though, is not just in how they’re pitching to you; it’s in why they’re pitching to you. One early adopter of inside sales was Marc Benioff, CEO and founder at Salesforce.com. She sits at a desk and sends emails all day. She’s equally as charming as Tom, but you don’t see that.

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

The ad below from CRM giant Salesforce.com is an exception. Why this LinkedIn ad works – 2 Key Tips for Success via @spearmktg. In addition, showing the different elements makes the offer more tangible, and, therefore, more interesting. Here are the two key reasons why I think that is: 1. Click To Tweet.