Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Topics covered in SaaS content are often technical.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

SEPTEMBER 28, 2022

Detailed personalization is possible only when you can collect as much data as possible from your available resources. Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. Marketing automation platforms can help with segmenting users based on different criteria.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Use it to eliminate busy work and get more done. AnswerThePublic.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. Looking to educate your target audience with how-tos and tutorials?

Youtube 111

Youtube Business Banners Ideal Customer Profiles 111

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Animalz blog

FEBRUARY 25, 2024

An increasing number of customers focus most of their budgets on different channels, platforms, and formats. SEO still works, but there are several reasons why you shouldn’t place an SEO-driven blog at the center of your content strategy before considering other channels: AI-induced uncertainty. Alignment between your resources (e.g.,

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

NuSpark Consulting

MAY 4, 2023

Email retargeting: Target users who have opened or engaged with your emails but didn’t convert. CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. Here are eight B2B marketing strategies that can make a big difference today. It is different from the consumer version because it focuses on creating trust between brands and influential people in their industries.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

CoSchedule

JANUARY 27, 2023

The best social media platforms are the ones that your target buyers use. In-depth target audience research will give you a list of these platforms. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. What Are The Best Social Media Marketing Platforms?

Social Media 126

Social Media Social Marketing Examples Planning 126

Navigate the Channel

JANUARY 8, 2024

What’s working? These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Convince & Convert

FEBRUARY 11, 2016

The Evolution of Dance (and YouTube). Ten years ago, before the dawn of the big man on video campus (YouTube), Judson Laipply filmed himself doing a dance routine that was a comedic bit for one of his motivational speeches. so he chose YouTube as his video service because of its user-friendly layout. ” —@judsonlaipply.

Youtube 83

Youtube Viral Marketing Content Video Marketing 83

Parse.ly

SEPTEMBER 19, 2019

So, how should you proceed to develop a marketing video strategy that achieves the results you want if you’re part of a lean team that already feels pressed for time, money, and resources? . Read on for a simple blueprint you can follow to start producing more vital video content marketing resources for your company.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

The Lead Agency

APRIL 14, 2024

We’ve got something different. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? So, what’s different about 2024?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Scoop.it

FEBRUARY 1, 2024

In this article, we’ll discuss these two important digital marketing elements for a better understanding of how they work and why every business needs them. As such, businesses can’t deny the importance of creating content that will successfully attract their target audience and keep them hooked. So, how is one to choose?

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

ClearVoice

DECEMBER 18, 2023

When articulated in ABM campaigns, the pain point “hungry” transforms into something more specific, such as “Hungry health-conscious employees who work in corporate offices that are looking for a quick snack from 2 pm to 3 pm.” Things are more complicated when targeting high-value accounts with multiple decision-makers in the buying process.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Sprout Social

FEBRUARY 6, 2023

Core social media features and functions for your brand Although every social platform is different, they share some functionalities that set them apart from other types of media. Here are some tips to help you evaluate what will work best for you. Know your audience Which social media platforms do your target audience spend time on?

Social Media 100

Social Media Features Media Curation 100

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. This allows you to aim your marketing budget and resources and solve the right problem. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Heinz Marketing

MARCH 4, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. There are a handful of types of social media, which differ depending on who you ask, however, I like how Hubspot breaks it down. In summary, social networking tools are a great resource for B2B companies.

Paid Content 132

Paid Content Social Media Media B2B 132

The Marketing Blender

DECEMBER 13, 2022

See Our Work. . Resources. . The most popular platforms right now are Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Before jumping in headfirst, make sure you have a clear understanding of which platforms will best reach your target audience. . Our Services. . Who We Are. . Contact Us. . Analytics

Social Media 97

Social Media Social Marketing Planning Media 97

Martech

APRIL 18, 2024

Available resources. Target users. Which roles within your organization work on the tasks identified and who needs access to the AI tools? I have used this tool to help create my AI Marketing Revolution Challenge on YouTube, which has saved many editing hours. What does your business need to do with AI? Use AI or die?

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

ClearVoice

JULY 15, 2022

They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. They’re far less likely to pick a different brand once they find a reliable company that rewards loyalty with discounts, freebies, and other benefits.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Personalization is Key Before advertising any product or reserve, you must know who you target and why. Leverage user data.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

TrustRadius Marketing

JUNE 20, 2022

Even if your company has a bit more spending power, using a free tool can help you test the waters before committing more resources. Talkwalker also shows you which social channels are working best for your brand. The paid plans mainly differ when it comes to access details.

Social Media 116

Social Media Analytics Work Management Media 116

BOP Design

NOVEMBER 14, 2023

With remote work now the norm and AI influencing so many aspects of our professional lives, B2B leaders now expect more from their websites. We’re also fielding requests for enhanced personalization, such as detecting where a user is in the world and displaying a different version of the website depending on region.

Design 94

Design Trends Marketing Websites B2B 94

Martech

NOVEMBER 11, 2022

YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins. And don’t forget, tapping into emotional engagement works.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

ScanmarQED

FEBRUARY 27, 2024

Tech giants like Google, Apple and Facebook have made significant changes in response to privacy concerns, affecting the way advertisers track and target users across devices and presenting roadblocks for MTA with obtaining complete and accurate consumer journey data. On Thursday, they click on a YouTube ad, but they don’t make a purchase.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Only B2B

NOVEMBER 23, 2021

A large percentage of marketing efforts and resources are wasted when sales and marketing teams are not synchronized. Leads move through different phases before becoming clients, as you can see from the sales funnel funnels. Must Read: What Is MQL & SQL and How Do They Differ? The Sales Funnel. Sales Funnel.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Martech

SEPTEMBER 11, 2023

Dig deeper: Why we care about AI in marketing Anyone can play AI tools now exist that anyone can use, and instead of operating behind the scenes, these tools are creating works of art that are front and center. ” I hope that it will open your mind to the power of these tools and help you put them to work for you and your organization.

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Like email, you can use social media to reach your target audience. different social media channels every month. To be fair, your potential customers might use these channels very differently. This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

MAY 27, 2020

Affiliate marketing works for almost any business with an online presence, regardless of size or industry. Let’s use the fitness industry as an example of how affiliate marketing works: A brand selling at-home fitness equipment starts an affiliate program to promote their products. Your target audience. Your ad type.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Sprout Social

NOVEMBER 29, 2021

What worked on your ecommerce site may not make an impact in a crowded newsfeed. In an increasingly crowded social media landscape, there are myriad ways to get in front of your target audience. Consumers shopping for personal enjoyment makes sense considering the targeted nature of paid social and algorithm-driven discovery pages.

Buy 143

Buy Brand Identity Branding eCommerce 143

B2B Digital Marketer

FEBRUARY 15, 2024

Timestamps to Key Moments Key Tips and Takeaways Pros and Cons Memorable Quotes Frequently Asked Questions How to Implement B2B Marketing Certainty: A 10-Step Action Plan Navigating the complexities of the digital age Episode Links and Resources Timestamps to Key Moments 02:06 – Brandon McKee’s unique transition from B2C to B2B marketing.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Brandpoint

FEBRUARY 22, 2022

Video works. What are some tips you have for targeting your audience, getting your messaging right, and finding content that resonates with your audience? There is so much that can be done through targeting on social today, but how you target may look different by platform. So make it about ‘me.’ Oh, and use video.

Social Media 127

Social Media Media Youtube Communities 127