Products in the “long tail” of martech have a wide range of different strategies and aspirations
chiefmartech
OCTOBER 22, 2023
There are many different kinds of long tail martech products, with different aspirations and raisons d’etre. I’d categorize eight different kinds of martech companies in the long tail: Horizontal software (disruptor) startups — early stage, but big ambitions. Martech’s long tail is challenging and complex.
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