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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

As Nobel laureate physicist Richard Feynman suggests, embracing this reality is essential: “I would rather have questions that can’t be answered than answers that can’t be questioned.” Different perspectives contribute to a more comprehensive understanding, reducing the risk of biased or narrow assumptions.

Training 246
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Top Content Marketing Questions Answered

Marketing Insider Group

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Why does content marketing work all the time? This is why content marketing works. What’s the difference between content marketing and social media?

Insiders

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Audiences evolve , trends change, and what worked yesterday might be old news today. This work must be conducted at each functional level. This approach is changing the game.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

These are among the key questions for marketers to ask when determining how best to reach their goals. Start with these questions to help create an effective plan of action. Each objective requires a different approach and set of metrics to track progress. How do you know your tactics are working? How will achieve them?

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

So the question is: Will you choose to be an educator in your industry? Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads. What videos work best to engage your buyers at each stage.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working. This can include entering new geographical areas, targeting different demographics, or offering modified products to cater to a broader audience.

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Gaurav Kachhawa: Looking forward with AI

Martech

He knows AI both through his work and working with clients as they deploy it. We were working in AI way before this ChatGPT phenomenon, but it has accelerated everything. How do I make sure that the bot can answer the question and they can then use that instead of internal searches?” You can have different sizes of it.