Remove differences
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How Different is Small Company CRM?

Customer Experience Matrix

The study looked at both hosted and on-premise products. These studies reinforce the notions I presented yesterday, that (a) smaller firms are more likely to benefit from hosted CRM (b) smaller firms are a big market opportunity and (c) smaller firms have different needs from larger organizations. Click here for more information.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Or will they simply be crushed as giants from related industries introduce their own products? Although Unica, Alterian and SmartFocus have purchased complementary products, these were extensions around the campaign management core. Again, there was already one transaction: Silverpop/Vtrenz in 2007.

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First Look at New Marketo Release

Customer Experience Matrix

release of his flagship product, scheduled for March 3. In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. The changes that Fernandez described seemed good but subtle.

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Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change

Customer Experience Matrix

But consumer-oriented marketing automation products from vendors like Unica , SAS and Teradata are still commonly sold as traditional on-premise software. Hosted vs SaaS: What's the Difference? The increasing openness of SaaS products also makes it easier for them to call on external data integration services.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

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Vtrenz Gives a Solid Overview of Relationship Marketing

Customer Experience Matrix

So it came as a pleasant surprise to find that marketing automation vendor Vtrenz’ ( www.vtrenz.com ) series “Effective Relationship Marketing” presented a fairly comprehensive overview of its topic, including several points with no obvious direct relationship to Vtrenz products. A sly joke, perhaps? Fair enough.

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Silverpop Engage B2B Adds Visual Campaign Builder

Customer Experience Matrix

Silverpop Engage B2B (formerly Vtrenz) on Monday rele ased its first visual campaign builder, finally matching a feature offered by nearly all its competitors. When events are based on fixed dates, as in a Webinar promotion, the objects in the different tracks are vertically aligned by date. so users can see the results at a glance. -

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