Vidyard

JUNE 28, 2017

Launching a new product can be a challenge. So now if you’ve ever been involved with a product launch at all, you’re probably familiar with some of the key challenges. As a product marketer, I’m always concerned about how can we communicate the value of our product? Video’s a great way to do this.

Video Marketing 74

Video Marketing Product Open Rate Click Rate 74

Vidyard

MARCH 30, 2015

One thing I’ve learned about video production: it can be expensive. Also, if you’re targeting larger companies with your videos, you’ll want a more professional and polished video production. That’s a lot of production work, so we’ve figured out a process that makes our limited budgets go a long way.

Budget Programs 53

Budget Programs Video Marketing Product Webcast 53

Vidyard

SEPTEMBER 18, 2014

Even for savvy marketers, it isn’t necessarily easy to seek out a video production company that’s exactly right for you or your brand, and if you haven’t worked with a third-party on video before you might be wondering what it’s like. Are you looking to introduce a new product or announce a rebrand?

Paid Search Agency 57

Paid Search Agency Video Marketing Product Advertising Agencies 57

Vidyard

JULY 28, 2016

This week we want to share a few tips for working with a video production agency, and getting the most value out of both your time and theirs. But that goes both ways — if you have a large budget, make sure you’re getting your money’s worth, and ensure you’re working with an agency that can handle that kind of production.

Advertising Agencies 50

Advertising Agencies Paid Search Agency Ad Agencies Video Marketing 50

Vidyard

SEPTEMBER 12, 2013

Eager to show you more about how to enhance your video marketing content, I’m back to deliver episode four in the Video Production 101 series! In this episode I go over techniques for framing your shot including the rule of thirds and the different types of shots you can use within your videos (close, medium, or wide).

Video Marketing 50

Video Marketing Product B2B Thought Leadership Thought Leadership 50

Vidyard

DECEMBER 2, 2013

Explaining just how they run their inspiring video content machine, here’s what Paull had to tell us: When it comes to running video production in-house, Paull has outlined the secret formula to getting started. Share some of your video production hacks in with a comment below. Can’t Get Enough Great Content?

Video Marketing 52

Video Marketing Product Copywriting Creativity 52

Vidyard

SEPTEMBER 24, 2013

Hey everybody, it’s Blake here with the final knock-your-socks-off episode of the Video Production 101 series! Tips for editing your video marketing projects Streamlining your editing process can make video production, on a whole, much easier and my tips should help you out. Watch the entire series!

Video Marketing 51

Video Marketing Product Template Internet Marketing 51

Vidyard

JULY 18, 2016

This week we want to share a few tips for working with a video production agency, and getting the most value out of both your time and theirs. But that goes both ways — if you have a large budget, make sure you’re getting your money’s worth, and ensure you’re working with an agency that can handle that kind of production.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Ad Agencies Video Marketing 50

Vidyard

AUGUST 6, 2013

Hey folks, it’s Blake here to introduce our new five-part series about production – welcome to Video Production 101! Each part of the Video 101 series will address a different aspect of video production with topics including: audio, lighting, setting up a shot, and editing.

Video Marketing 50

Video Marketing Product Thought Leadership Design 50

Vidyard

JANUARY 27, 2015

You’ve got an amazing product and you want to teach the world how to use it. But with so many products and so many videos out there, how do you get the world’s attention? My point is that if your product tutorial doesn’t look professional, it isn’t going to be trusted or even watched.

Video Marketing 51

Video Marketing Product Work Management Youtube 51

Vidyard

FEBRUARY 10, 2015

Capacity or timing issues might force you to seek out an outside video production company or agency to create your video content. Can the production company handle campaign volume? Whereas if you want to create short profile videos for all your products, or create how-to videos, then the sky’s the limit.

Paid Search Agency 51

Paid Search Agency Video Marketing Product Companies 51

Vidyard

JANUARY 22, 2015

You can hire an agency – and there are some big benefits to outsourcing your production efforts – or you can take the plunge and build your own video marketing team. Make sure your video producer and your videographer see eye-to-eye on video format, and expectations around post-production.

Video Marketing 50

Video Marketing Product Optimization Ad Building 50

Vidyard

AUGUST 29, 2014

If I could only pass on one of these lesson to in-house video marketers, filmmakers, and everybody in between, it would be that an ounce of pre-production will prevent a pound of pain during shooting and editing. So, what can you do in pre-production to avoid a post-production freak out? Here are a few tips!

Video Marketing 50

Video Marketing Product Planning Advertising Mediums 50

Vidyard

MARCH 4, 2020

Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. 9 of the Best Product Demo Videos 8.1 RouteThis Product Teaser 8.2

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Vidyard

DECEMBER 3, 2019

There are several different types of explainer videos that you can use to suit your brand style and objectives. No matter which of the explainer video styles you choose, though, your goal is to explain your product or service while answering the question “what’s in it for me” from the perspective of your audience. Watch and Learn.

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

Vidyard

MARCH 15, 2021

Personalized Video Pre-Production 5.2 Personalized Video Production 5.3 Personalized Video Post-Production 6. By personalizing videos, you build one-on-one connections which can make viewers feel more positively about you and your product or service. Where to Use Personalized Videos 4.1 ABM and Sales 4.4

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

JUNE 8, 2022

If you’ve ever found yourself walking in circles trying to understand what makes up a sales team, what each role does, and what all these different acronyms stand for—you’re not alone. Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Produced Videos 1.2 Account Executives 2.1.2

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Vidyard

MARCH 23, 2021

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. While a broad reach can be desirable for B2C companies, things are a bit different in the B2B space.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

MARCH 23, 2021

Everyone is becoming a creator—no longer are we dependent on massive production budgets and teams. Trends in Resources Used for Video Production 1.7.1 Resources Used for Business Video Production 2. Trends for Different Types of Business Videos 2.1.1 Trends for Different Types of Business Videos 2.1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

SEPTEMBER 23, 2021

Now it’s time for your editing stage, also known as “post-production”. Post-production is where you pick which shots you’ll use, assemble them, and add any graphics, animations, or captions you want in your final video. The more careful you are during pre-production and production , the faster this phase will go.

Video Marketing 121

Video Marketing Product Budget Programs Eye-Tracking 121

Vidyard

FEBRUARY 19, 2020

Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems. Along with Mat King, Vidyard’s Video Production Manager, he breaks down an example customer testimonial video to highlight what goes into creating a good one.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

MAY 21, 2021

Do I want the viewer to go to my products page? The CTAs that drive the best outcomes: You want to focus on softer CTAs that will encourage your viewer to explore more of your content and product offerings. Here’s where product overview videos can come into play, as well as how-to videos and solution-based webinars.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

SEPTEMBER 27, 2022

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Trends for Different Types of Business Videos 2.1.1 Trends for Different Types of Business Videos 2.1.1 Average Engagement for Different Lengths of Video 4. Produced Videos 1.2 Video Creation Trends by Industry 1.2.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. What’s the Difference Between Inline and Lightbox Embeds? Homepage Videos 3.2

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

OCTOBER 28, 2022

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Trends for Different Types of Business Videos 2.1.1 Trends for Different Types of Business Videos 2.1.1 Average Engagement for Different Lengths of Video 4. Overcoming Product-Related Sales Objections 5.1

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

MARCH 13, 2019

In a recent session during Vidyard’s Fast Forward 2018 conference, Vidyard VP of Marketing Marcy Dobozy met with representatives from three different organizations to discuss their ventures into video for business. Let’s take a look at a few examples of the different types of videos that are used throughout the purchase funnel.

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

Vidyard

FEBRUARY 24, 2020

Or so grateful that Vidyard’s CEO Michael Litt, Community Engagement Program Manager Laura Galbraith, and I were asked to join the tour, and I (as the Video Production Manager) to make a documentary about the experience. Start with Pre-Production and Planning. Documentaries are a collage of different shots. It’s that important.

Work Management 138

Work Management Marketing Management Video Marketing Demand 138

Vidyard

DECEMBER 3, 2019

There are several different types of explainer videos that you can use to suit your brand style and objectives. No matter which of the explainer video styles you choose, though, your goal is to explain your product or service while answering the question “what’s in it for me” from the perspective of your audience.

Video Marketing 65

Video Marketing Paid Social Agency Landing Pages Work Management 65

Vidyard

MARCH 4, 2020

Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. 9 of the Best Product Demo Videos 8.1 RouteThis Product Teaser 8.2

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Vidyard

JUNE 8, 2020

But our annual holiday video is always one of our very favorite productions of the year. It was playful, it was relatable, and it was entirely different from the barrage of disposable holiday greetings received from dozens of other vendors. Production: The Best Approach and the Right Cast. Learn More.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

JULY 29, 2022

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Trends for Different Types of Business Videos 2.1.1 Trends for Different Types of Business Videos 2.1.1 Average Engagement for Different Lengths of Video 4. Produced Videos 1.2 Video Creation Trends by Industry 1.2.1

Practices 96

Practices Examples Best Practices Outreach 96

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. “We’re seeing a lot of increased production on our end across a wide spectrum of things. It really works from an in-house standpoint.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Vidyard

OCTOBER 27, 2019

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. While a broad reach can be desirable for B2C companies, things are a bit different in the B2B space. Decide What Kind of Videos You’ll Make.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

JULY 28, 2021

Different Types of Vidyard Video CTAs 4.2 You can generally only set up buttons or watermarks that click through to a destination, like your website or product page. Our Actions, which are available with a Pro plan, offer a lot more functionality than just pushing the viewer to a different video or website. Contents 1.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

JULY 16, 2019

We’ve rounded up a list of seven different ways your small business should be using video (with examples), so you can get started in the right direction! So why not get them in front of a camera and share what it is that makes them love your product and your company so much? In fact, 46% of adults in the U.S.

Small Business Marketing 115

Small Business Marketing Video Marketing Examples Brand Identity 115

Vidyard

JULY 20, 2017

Yet most companies are still taking a reactive approach to video production instead of a proactive approach to a video strategy. Customer testimonials, product demos, and so on. Now, we all know that things come up, and there’s campaigns and product launches and press releases that video may need to support.

Video Marketing 115

Video Marketing Webinar Metrics Top of Funnel Marketing & Strategy 115

Vidyard

MARCH 23, 2021

Trends in Resources Used for Video Production 1.7.1 Resources Used for Business Video Production 2. Trends for Different Types of Business Videos 2.1.1 Trends for Different Types of Business Videos 2.1.1 Average Engagement for Different Lengths of Video 4. Produced Videos 1.2 Video Creation Trends by Industry 1.3.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65