Everything Technology Marketing

OCTOBER 10, 2010

Especially for solutions that can solve different problems and meet different objectives. What are the specific use cases of your product to realize the value customers are looking to unlock? What value driver represents your best opportunities? HOW DO I MARKET TO SEGMENTS?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

NOVEMBER 23, 2010

Upon closer examination you may notice that some segments aren't really all that different, and maybe they can be collapsed into one. And always watch out for surprises like new, unexpected customers that are enthusiastically adopting your product but don't fall into traditional segment definition.

Segmentation 100

Segmentation B2B Marketing B2B Barriers 100

Everything Technology Marketing

MARCH 14, 2011

Why SaaS Marketing Rocks After having taken to market both SaaS (starting in 2002) as well as traditional on-premise software solutions, I observed first hand some of the significant differences between the two models as it relates to marketing. Innovators and early adopters are willing to take a lot of risk for a potentially big payoff.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. Make sure your content is problem and solution focused and doesn’t only talk about your product.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

NOVEMBER 14, 2009

Step Four: Foundational Elements Armed with your market entry strategy, there are three foundational elements that need to be developed to support the GTM plan: Your value proposition (why they should buy from you), your positioning (how are you better and different), and your message map that communicates your unique value proposition.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

AUGUST 26, 2012

Content marketing is expanding dramatically in terms of tactics, forms and volume of content - 84 percent of marketers say content production is on the rise - Over half of the participants are using 10 or more formats and tactics that they deem “effective” - These same respondents are spreading content creation across 6 different functional roles 2.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100