Remove differences

Digital B2B Marketing

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. They didn’t just notice it or remember it, but nearly half of potential buyers that watch a video actually bought a product because of it! Turn Stats Upside Down. Put Stats Back in Context.

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No, Content Will Not Kill Advertising

Digital B2B Marketing

At one end might be the experience someone has using your product or service as you intended. Comparing different parts of the marketing spectrum is like comparing visible light to X-rays; “better” is entirely dependent on your purpose. So let’s stop calling marketing activities dead just because they are different.

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9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

Otherwise, we may hear you, but we will think you mean something completely different. At others, it refers to more traditional advertising metrics like increasing intent to purchase or interest in the product. Your product name? Recognition of brand or product attributes? Affinity for your product?

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4 B2B Marketing Scenarios: One Size Does Not Fit All

Digital B2B Marketing

For a recent #B2Bchat discussion (#B2Bchat is an open discussion hosted on Twitter each week), we looked at four different scenarios, loosely pulled from the experiences or situations of #B2Bchat regulars. How do you drive demand for your product? Shouldn’t B2B marketing solutions be just as unique?

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How Google Is Killing Native Advertising

Digital B2B Marketing

Google requires publishers to disclose paid content in sitemaps and treats paid content, including the Forbes BrandVoice articles I looked at, differently than editorial content. The difference on a site like Forbes can be thousands of pageviews on each article. the article was written by a CenturyLink colocation product VP!

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Old Content is the King of Content Marketing

Digital B2B Marketing

How big of a difference does old content make? Let’s look at it two different ways. There are likely some pages that have been updated, such as homepages or product pages, within the last year that would be labeled old in this analysis, however most of them likely existed before and have simply been refreshed.

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Influencer Marketing: 10 Questions for Successful Plans

Digital B2B Marketing

I do not want you to buy my product. I do not even want you to use my product. I want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different. Each type of influencer has different limits in how they will use their influence.

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