Conversionation

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Why We Still Fight Over Social Media and Content Marketing

Conversionation

And the big debates are simply because many different people with many different backgrounds, experiences and roles are active in those very broadly defined fields. Product marketers. The navel gazers, silos and bad investments The problem is that most of these different people don’t speak the same language and don’t understand each other. Guess not. Why this confusion?

Five Customer Empowerment Tips: the Days of Intuition are Over

Conversionation

Quote: “When people, teams, and organizations develop new products and services, they tend to have endless discussions about what users or customers need, who customers are, and what features the design of their offering should have.” It’s what Gerry calls “designing with five smart people in a room drinking lattes syndrome”. You don’t really need studies to notice customer empowerment.

Five Cultural Reasons Marketers Fail to Keep Up with Consumers

Conversionation

People discuss their experiences as they get in touch with a business, product and service. The alienation between organizations and consumers Different reasons stand in the way of solving the continuing disconnect – social media or not – between organizations and customers /consumers. Consumers are becoming channel-agnostic. The shift is clear. Consistency does matter.

The Cross-Channel Customer Experience Must and How to Achieve It

Conversionation

If you think you’re there, a simple question: is there a connection between the “goals&# you define in your web analytics, the different needs of your “user” segments and your CRM? If you think you are, here is a first question: is your company structered depending on customer needs and business objectives, rather than based on traditional product and business functions?

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. chair for eight different departments. It is crucial that leaders from different parts of the organization consistently come. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. your product and brand message.

Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?

Conversionation

And engagement is what makes people productive, passionate and collaborative. The customer doesn’t care who leads The lead over digital and IT in practice is a debate without a one-size-fits-all answer as each company is different and the CEO, CIO, CMO, and CxO have a name and a face. In the social era we have started calling this the audiences of audiences of audiences, etc.

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Achieving Omnichannel Customer Loyalty: Tips and Infographic

Conversionation

As the people of Kobie rightfully state in the infographic (via MyCustomer.com ) below, there is more to the omnichannel ‘big picture’ One of the missed opportunities certainly involves what happens with the data, Big Data, coming from all the different touchpoints and channels. It’s as a I wrote in my previous post about customer empowerment. In reality, it starts earlier.

The Digital Business Impact of Multifunction Device Consumer Adoption

Conversionation

Not only in the presentations and new products and technologies that were shown but also in the mind of consumers that didn’t even know about the event. The exact same phenomenon can be seen in the differences between how people buy or inform themselves on tablets versus smartphones. Different screens , context and experience equals different business consequences.

How to Earn Trust When Distrust Rules

Conversionation

Although the levels and types of trust are different, this goes for business relationships as well. Using different ways to establish credibility and trust is essential in optimizing conversions. Your product can be DOA. Relationships are based upon trust. Trust regarding what businesses say and do has been decreasing. Trust is fundamental in all sorts of relationships.

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Social CRM: Social Media and Communities in Customer Relationship Management and Marketing

Conversionation

Social CRM is a term that is often misused, certainly in a product and solution context. They further write that “thousands of customer interviews have convinced them that the “company’s list” and the “customer’s list” are always significantly different – including the items on the list, the specific characteristics of the items on the list, and the priority of the items on the list”. The integration of data from different customer interactions and channels is a challenge for many marketers (think about the integration of email data, web analytics and CRM, for instance).

Content Marketing: Considerations When Defining a Content Plan

Conversionation

As content marketing is… marketing (and for me even more than that but that’s for another post), it is obvious that one must first determine the different objectives with a view to compiling its role in the overall marketing – and customer engagement – approach. Furthermore, a content marketing plan is closely linked to other operations and plans, including SEO, social, lead management, sales, R&D, product marketing, events, marcom, well, basically everything. It’s not a real novelty, but it’s more elaborated and integrated than ever before. Social”, anyone?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

of allocating existing budgets differently? emerged with smart products that offer features like. attention from a high level of production to. increase productivity. still experimenting with different options. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II.

Fans, Followers and Ecosystems: Retention Beyond the Customer Matters

Conversionation

A customer (also known as a client, buyer, or purchaser) is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. Look up the definition of a prospect and you’ll find different explanations. These are not my words but the definition of the word “customer” according to Wikipedia.

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The Lack of Customer-Centricity and Integration in (Mobile) Marketing

Conversionation

Of course, you can look at the different interaction possibilities that mobile devices offer such as good old SMS, email or location-based services, to name but a few. These different interaction capabilities should be used depending on your objective (s) in a broader cross-channel approach and only in exceptional cases separately. billion USD on mobile this year.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

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How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. See #6.). Want to be a CMO ?

Study: How Much of Your Content Marketing Is Effective?

significant difference between the responses from our original. enough firsthand experience with different mediums. products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

Mobile Marketing Considerations for B2B Product & Content Marketers

Captora

For e.g. if your target is C level execs vs mid level managers, that will drive a very different kind of mobile experience. The post Mobile Marketing Considerations for B2B Product & Content Marketers appeared first on Captora Blog. ProductivityThis is Part 2 of a two part series, focused on the consumerization of the enterprise; specifically focusing on video and mobile.

The Difference Between Content And Content Marketing Is The Destination

B2B Marketing Insider

What is the difference between content and content marketing? The difference between the two is the destination you will use to attract and build an audience. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. The post The Difference Between Content And Content Marketing Is The Destination appeared first on Marketing Insider Group. Everyone does content. Even advertising is content. But with content marketing you are […]. Content Marketing

What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

Do you know the difference? Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve. Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles.

How to Turn Your Workspace Into a Den of Productivity

Hubspot

When it comes to improving productivity in the workplace, much of the advice we hear centers around the mindset or motivation of the individual in question -- advice like " You need to set goals for yourself," or "You need to focus on your passion," or "You need to meticulously plan every portion of your day down to the millisecond.". Productivity Office Life Daily TOFUAs Dr. B.J.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. meaningfully with different target audiences. Don’t just talk about your product or service. develop a highly productive online lead generation system.

Are Pessimists More Productive Than Optimists?

Hubspot

This post is for people who go against the grain and think … well, a little differently. There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true? As it turns out, according to new research, pessimists might actually be more productive than their colleagues.

Digital Marketing Requires Different skills

Sales Engine

Content Marketing as a Media Operation Successful content marketing today requires that the content team have the mindset of a publisher or full-blown media company that’s regularly publishing material to the high-probability pain points of your marketplace—and that’s a very different skill set than what was required even just a few years ago. They don’t want to hear about your products.

Differences Between Demand Generation and Lead Generation

PureB2B

“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. As a B2B marketing professional or business owner, you need to know the difference between demand generation and lead generation. While they might share the same end goal, their individual objectives, timing, and approach are different.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. 1) Rushing in the morning.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. meaningfully with different target audiences. Don’t just talk about your product or service. develop a highly productive online lead generation system.

8 Powerful TED Talks on Designing a More Productive Life

Hubspot

For many of us, achieving peak productivity can seem like a Sisyphean struggle. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. Inspiring TED Talks That Will Change How You Think About Productivity. 1) “Try Something New For 30 Days” by Matt Cutts. Morieux thinks we’re facing a “productivity crisis.”

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. Each client and each project can be billed a different rates. The post 5 of my favorite productivity apps appeared first on Biznology. GetResponse.

12 Tools That'll Keep You Productive Morning, Noon & Night

Hubspot

When I need to have a very productive day, I tell myself it's going to be easy. So if you want to be more productive throughout the day, you're better off relegating certain activities to certain times, and devoting yourself to doing those activities at those times. Below, I've collected some of the highest-rated and often-recommended productivity apps for each part of the day.

Should you create different social media posts for international clients?

grow - Practical Marketing Solutions

The CEO said he was proud of the global success of their in-house productions like House of Cards and Orange is the New Black. He went on to say that local productions (e.g. French or Scandinavian productions) garnered only 20% of the market share, but that even this 20% was important. Different social media posts for international clients? moment. You can’t.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. meaningfully with different target audiences. Don’t just talk about your product or service. develop a highly productive online lead generation system.

How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

Pitching stories to the traditional media is still a large part of Quinn PR’s business, but she also talks about the emergence of the brand as the media. “I’ve always loved the content production side of what we do. Think differently about what you’re selling Persuading clients to think differently about what they’re really selling is the cornerstone to Quinn’s creative process.

7 Simple Hacks to Kickstart a Productive Day

Hubspot

Start your mornings off right and set yourself up for a productive day with these seven quick morning motivation exercises. According to research from the Health Enhancement Research Organization , people who have consistently healthy diets are 25% more likely to have high job performance and 20% more likely to be more productive. Productivity Daily SyndicationWe get it.

No Internet, No Problem: 12 Tips for Staying Productive Offline

Hubspot

But believe it or not, there are ways to stay productive without internet access. 12 Ways to Stay Productive Without Internet. 1) Read articles offline. If you have an Android device, there are a few different ways to listen to podcasts online and offline. Get started by reading this blog post that lists six psychology-backed playlists for improving your productivity.

The Difference between Content Marketing and Marketing Content

Kapost

There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn  content marketing , training is just the beginning, grasshopper. Set realistic timelines for each type of content piece to coincide with sales, product launches, or events. Know Where to Start and How to Simplify Content Development.

Social Media Manager vs. Online Community Manager: Same or Different?

Leader Networks

One recent morning I saw a post in one of my LinkedIN groups asking "what is the difference between a social media manager and an online community manager?" For larger organizations new to these rapidly evolving specialties, they strive to find and describe the commonalities rather than highlight the differences in the two roles. Ahh, but wait.

A different way to think about social media ROI

grow - Practical Marketing Solutions

have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. Before I get to my perspective, I would like to declare two caveats. by Mark W.

4 Content Marketing Productivity Killers

Modern B2B Marketing

In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions. It takes time to coordinate different tasks like creating outlines, writing, editing, reviews, and design.

13 Productivity Tips for the Busy Professional [Infographic]

Hubspot

You think back on the week: What could you have done differently to get your work done and leave at a decent hour of the day? Finding the time to get all of your tasks done while also having a personal life can be tricky, but the key isn’t to work longer hours – you’ve got to be more productive in the hours you are working. But there’s no one formula to unlocking your productivity.

Want a Happier, More Productive Life? Start Making Fewer Decisions

Hubspot

After this analysis, Pasricha began to question what leaders were doing differently and how he could make these changes to his own life. That's how they stay productive. Podcast Productivity Professional Development Daily PromoThink about all the personal and professional choices you make in a day: Eggs or yogurt? Blue shirt or black shirt? Do I ask for help or dive in?

4 Reasons Snapchat Lenses Are a Genius Ad Product

Contently

The lenses have also become a successful ad product for Snapchat. Instead of giving users a few brand options with the normal lineup of lenses, Snapchat only offered nine lenses of different X-Men characters. The core of the product consists of one-to-one snapping and the one-to-group Stories feature. They’re pretty cool, and people seem to enjoy using them. Scarcity.

This Week in Content Marketing: Advertising and Content Marketing Are Different?

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Marketo : Did you know that warm temperatures make buyers more receptive to brand and product communications? The post This Week in Content Marketing: Advertising and Content Marketing Are Different? PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a This Old Marketing example of the week from OBEY. teens.