| | | Conversionation | |  Differences + Product | 12 articles |
| Page 1 of 1 | Previous | Next | CONVERSIONATION JULY 29, 2012  How to Earn Trust When Distrust Rules Although the levels and types of trust are different, this goes for business relationships as well. Using different ways to establish credibility and trust is essential in optimizing conversions. Your product can be DOA. Relationships are based upon trust. Trust regarding what businesses say and do has been decreasing. Trust is fundamental in all sorts of relationships. | CONVERSIONATION APRIL 24, 2013  Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration? And engagement is what makes people productive, passionate and collaborative. The customer doesn’t care who leads The lead over digital and IT in practice is a debate without a one-size-fits-all answer as each company is different and the CEO, CIO, CMO, and CxO have a name and a face. In the social era we have started calling this the audiences of audiences of audiences, etc. in mind. | | | | | |
| CONVERSIONATION AUGUST 1, 2011  The Cross-Channel Customer Experience Must and How to Achieve It If you think you’re there, a simple question: is there a connection between the “goals&# you define in your web analytics, the different needs of your “user” segments and your CRM? If you think you are, here is a first question: is your company structered depending on customer needs and business objectives, rather than based on traditional product and business functions? | CONVERSIONATION JANUARY 28, 2013  Achieving Omnichannel Customer Loyalty: Tips and Infographic As the people of Kobie rightfully state in the infographic (via MyCustomer.com ) below, there is more to the omnichannel ‘big picture’ One of the missed opportunities certainly involves what happens with the data, Big Data, coming from all the different touchpoints and channels. It’s as a I wrote in my previous post about customer empowerment. In reality, it starts earlier. | CONVERSIONATION APRIL 28, 2012  Five Cultural Reasons Marketers Fail to Keep Up with Consumers People discuss their experiences as they get in touch with a business, product and service. The alienation between organizations and consumers Different reasons stand in the way of solving the continuing disconnect – social media or not – between organizations and customers /consumers. Consumers are becoming channel-agnostic. The shift is clear. Consistency does matter. | CONVERSIONATION MAY 20, 2011 Social CRM: Social Media and Communities in Customer Relationship Management and Marketing Social CRM is a term that is often misused, certainly in a product and solution context. They further write that “thousands of customer interviews have convinced them that the “company’s list” and the “customer’s list” are always significantly different – including the items on the list, the specific characteristics of the items on the list, and the priority of the items on the list”. The integration of data from different customer interactions and channels is a challenge for many marketers (think about the integration of email data, web analytics and CRM, for instance). | | | | | | | |
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CONVERSIONATION | MONDAY, FEBRUARY 4, 2013  Why We Still Fight Over Social Media and Content Marketing
And the big debates are simply because many different people with many different backgrounds, experiences and roles are active in those very broadly defined fields. Product marketers. The navel gazers, silos and bad investments The problem is that most of these different people don’t speak the same language and don’t understand each other. A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. Guess not. Bloggers. MORE >> -
CONVERSIONATION | MONDAY, JANUARY 28, 2013  Five Customer Empowerment Tips: the Days of Intuition are Over
Quote: “When people, teams, and organizations develop new products and services, they tend to have endless discussions about what users or customers need, who customers are, and what features the design of their offering should have.” Five ways to turn customer empowerment into action Asking what your customers want might not be the best idea from a design and usability perspective (there’s a gap between what people say and do) but it is certainly not bad when it boils down to information, communication, service and product preferences. So, what is it about? Insights matter most. MORE >> -
CONVERSIONATION | FRIDAY, JULY 29, 2011  Fans, Followers and Ecosystems: Retention Beyond the Customer Matters
A customer (also known as a client, buyer, or purchaser) is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. Look up the definition of a prospect and you’ll find different explanations. For acquisition, and thus ROI purposes, we mainly look at the different traditional stages in the funnel: what goes in and what comes out. These are not my words but the definition of the word “customer” according to Wikipedia. Do our lead nurturing activities correspond with reality? MORE >> -
CONVERSIONATION | TUESDAY, FEBRUARY 12, 2013  The Digital Business Impact of Multifunction Device Consumer Adoption
Not only in the presentations and new products and technologies that were shown but also in the mind of consumers that didn’t even know about the event. The exact same phenomenon can be seen in the differences between how people buy or inform themselves on tablets versus smartphones. Different screens , context and experience equals different business consequences. According to a survey of 223 CRM decision makers by Nucleus Research , the use of mobile capabilities in CRM increases average productivity by 14.6%. Connecting different world s. MORE >> -
CONVERSIONATION | MONDAY, MAY 23, 2011 Content Marketing: Considerations When Defining a Content Plan
As content marketing is… marketing (and for me even more than that but that’s for another post), it is obvious that one must first determine the different objectives with a view to compiling its role in the overall marketing – and customer engagement – approach. Furthermore, a content marketing plan is closely linked to other operations and plans, including SEO, social, lead management, sales, R&D, product marketing, events, marcom, well, basically everything. 3) Different types of content. Social”, anyone? 2) The buying cycle. MORE >>
- The Lack of Customer-Centricity and Integration in (Mobile) Marketing CONVERSIONATION | THURSDAY, JULY 28, 2011
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