Conversionation

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Why We Still Fight Over Social Media and Content Marketing

Conversionation

And the big debates are simply because many different people with many different backgrounds, experiences and roles are active in those very broadly defined fields. Product marketers. The navel gazers, silos and bad investments The problem is that most of these different people don’t speak the same language and don’t understand each other. Guess not. Why this confusion?

Five Customer Empowerment Tips: the Days of Intuition are Over

Conversionation

Quote: “When people, teams, and organizations develop new products and services, they tend to have endless discussions about what users or customers need, who customers are, and what features the design of their offering should have.” It’s what Gerry calls “designing with five smart people in a room drinking lattes syndrome”. You don’t really need studies to notice customer empowerment.

The Cross-Channel Customer Experience Must and How to Achieve It

Conversionation

If you think you’re there, a simple question: is there a connection between the “goals&# you define in your web analytics, the different needs of your “user” segments and your CRM? If you think you are, here is a first question: is your company structered depending on customer needs and business objectives, rather than based on traditional product and business functions?

Five Cultural Reasons Marketers Fail to Keep Up with Consumers

Conversionation

People discuss their experiences as they get in touch with a business, product and service. The alienation between organizations and consumers Different reasons stand in the way of solving the continuing disconnect – social media or not – between organizations and customers /consumers. Consumers are becoming channel-agnostic. The shift is clear. Consistency does matter.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. meaningfully with different target audiences. Don’t just talk about your product or service. develop a highly productive online lead generation system.

How to Earn Trust When Distrust Rules

Conversionation

Although the levels and types of trust are different, this goes for business relationships as well. Using different ways to establish credibility and trust is essential in optimizing conversions. Your product can be DOA. Relationships are based upon trust. Trust regarding what businesses say and do has been decreasing. Trust is fundamental in all sorts of relationships.

Trust 56

Social CRM: Social Media and Communities in Customer Relationship Management and Marketing

Conversionation

Social CRM is a term that is often misused, certainly in a product and solution context. They further write that “thousands of customer interviews have convinced them that the “company’s list” and the “customer’s list” are always significantly different – including the items on the list, the specific characteristics of the items on the list, and the priority of the items on the list”. The integration of data from different customer interactions and channels is a challenge for many marketers (think about the integration of email data, web analytics and CRM, for instance).

Content Marketing: Considerations When Defining a Content Plan

Conversionation

As content marketing is… marketing (and for me even more than that but that’s for another post), it is obvious that one must first determine the different objectives with a view to compiling its role in the overall marketing – and customer engagement – approach. Furthermore, a content marketing plan is closely linked to other operations and plans, including SEO, social, lead management, sales, R&D, product marketing, events, marcom, well, basically everything. It’s not a real novelty, but it’s more elaborated and integrated than ever before. Social”, anyone?

Plan 29

The Lack of Customer-Centricity and Integration in (Mobile) Marketing

Conversionation

Of course, you can look at the different interaction possibilities that mobile devices offer such as good old SMS, email or location-based services, to name but a few. These different interaction capabilities should be used depending on your objective (s) in a broader cross-channel approach and only in exceptional cases separately. billion USD on mobile this year.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. meaningfully with different target audiences. Don’t just talk about your product or service. develop a highly productive online lead generation system.

Fans, Followers and Ecosystems: Retention Beyond the Customer Matters

Conversionation

A customer (also known as a client, buyer, or purchaser) is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. Look up the definition of a prospect and you’ll find different explanations. These are not my words but the definition of the word “customer” according to Wikipedia.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Quotes. Value.

What's the Difference Between Teleprospecting and Telemarketing?

Sales Prospecting Perspectives

Some anonymous person is always trying to solicit my money for products I definitely don’t need. Even a “How about you call back at another time?” or “Maybe I could talk to someone who knows about the product more” might scare them off.). In layman’s terms, teleprospectors, or inside sales reps, determine if a company is the right fit for their product. Shake Weight?

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

Video 92

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Before you compare vendors, you need to start with the most basic question: what is the difference between email marketing and marketing automation? 31 percent named increased sales productivity and effectiveness. Download an eBook?

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. meaningfully with different target audiences. Don’t just talk about your product or service. develop a highly productive online lead generation system.

Why brands need a different kind of content.

Biznology

My exploration of this sub topic started with a Pew Research study on the use and retention of various content forms suited to different platforms vs. their simple share-ability. That Coupon Content as some have called it is, by its nature aimed at bottom funnel folks who probably know little about my product, brand or genuinely care about either. That of a Content Annuity.

What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

Do you know the difference? Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve. Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles.

The Making of Vidyard’s New Website Product Tour Videos

Vidyard

We didn’t want a lot of fanfare, but we knew it was time to deliver our customers something new and valuable.The previous site had been fairly stagnant for a while, and our product and story had evolved so much that it was time to revisit, readjust, and put our best foot forward so we could deliver to our customers what they deserved: something exceptional. Pre-Production. Production.

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. Each client and each project can be billed a different rates. The post 5 of my favorite productivity apps appeared first on Biznology. GetResponse.

Are Pessimists More Productive Than Optimists?

Hubspot

This post is for people who go against the grain and think … well, a little differently. There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true? As it turns out, according to new research, pessimists might actually be more productive than their colleagues.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. See #6.). Want to be a CMO ?

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity.

How to Turn Your Workspace Into a Den of Productivity

Hubspot

When it comes to improving productivity in the workplace, much of the advice we hear centers around the mindset or motivation of the individual in question -- advice like " You need to set goals for yourself," or "You need to focus on your passion," or "You need to meticulously plan every portion of your day down to the millisecond.". Productivity Office Life Daily TOFUAs Dr. B.J.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. 1) Rushing in the morning.

8 Powerful TED Talks on Designing a More Productive Life

Hubspot

For many of us, achieving peak productivity can seem like a Sisyphean struggle. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. Inspiring TED Talks That Will Change How You Think About Productivity. 1) “Try Something New For 30 Days” by Matt Cutts. Morieux thinks we’re facing a “productivity crisis.”

12 Tools That'll Keep You Productive Morning, Noon & Night

Hubspot

When I need to have a very productive day, I tell myself it's going to be easy. So if you want to be more productive throughout the day, you're better off relegating certain activities to certain times, and devoting yourself to doing those activities at those times. Below, I've collected some of the highest-rated and often-recommended productivity apps for each part of the day.

The Difference Between Content And Content Marketing Is The Destination

B2B Marketing Insider

What is the difference between content and content marketing? The difference between the two is the destination you will use to attract and build an audience. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. The post The Difference Between Content And Content Marketing Is The Destination appeared first on Marketing Insider Group. Everyone does content. Even advertising is content. But with content marketing you are […]. Content Marketing

7 Simple Hacks to Kickstart a Productive Day

Hubspot

Start your mornings off right and set yourself up for a productive day with these seven quick morning motivation exercises. According to research from the Health Enhancement Research Organization , people who have consistently healthy diets are 25% more likely to have high job performance and 20% more likely to be more productive. Productivity Daily SyndicationWe get it.

How to Become a More Productive Writer: 7 Helpful Tips

Hubspot

How to Become a More Productive Writer: 7 Helpful Tips. 1) Find the right tools. My immediate goal was to help shape my productivity and measure my writing. To measure my productivity, I started using a time management tool called RescueTime. I do all of my writing in Google Docs and RescueTime gives me a weekly report of the amount of hours I’ve spent using Google Docs.

No Internet, No Problem: 12 Tips for Staying Productive Offline

Hubspot

But believe it or not, there are ways to stay productive without internet access. 12 Ways to Stay Productive Without Internet. 1) Read articles offline. If you have an Android device, there are a few different ways to listen to podcasts online and offline. Get started by reading this blog post that lists six psychology-backed playlists for improving your productivity.

The Difference between Content Marketing and Marketing Content

Kapost

There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn  content marketing , training is just the beginning, grasshopper. Set realistic timelines for each type of content piece to coincide with sales, product launches, or events. Know Where to Start and How to Simplify Content Development.

4 Content Marketing Productivity Killers

Modern B2B Marketing

In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions. It takes time to coordinate different tasks like creating outlines, writing, editing, reviews, and design.

The Productive Marketer's Guide to Better Team Collaboration

Hubspot

How many different productivity tools do you use? Optimal productivity really boils down to efficient team collaboration, especially for SMBs. Check out the tips below on how to collaborate better, and more productively. The Productive Marketer's Guide to Better Team Collaboration. 1) Avoid designating a project manager. But guess what? Be honest.

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers.

How (and Why) Customer Success is Different from Customer Support

Act-On

We chatted about what client success truly means, how that is materialized in the sales cycle and beyond, and what it means for the different departments within an organization. Ultimately, it’s enabling the people that buy our products to be as successful as possible so we can retain them for a lifetime, and increase the total lifetime value of that customer. How the brand plays.

13 Productivity Tips for the Busy Professional [Infographic]

Hubspot

You think back on the week: What could you have done differently to get your work done and leave at a decent hour of the day? Finding the time to get all of your tasks done while also having a personal life can be tricky, but the key isn’t to work longer hours – you’ve got to be more productive in the hours you are working. But there’s no one formula to unlocking your productivity.

Tips for your professional B2B corporate video production project

Biznology

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. Have good audio.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks! Get some customer-produced video testimonials about your products or services? Selfie stick video or photo social media campaign.

10 Handy Gmail Tips That'll Help You Stay Organized & Productive [Infographic]

Hubspot

Or that you can save and send canned emails so you're not typing out the same response to different folks over and over and over again? Productivity Office Life Daily IGSSGmail is one of the most popular email clients for webmail right now -- and with good reason. It's one of the most powerful and reliable email clients available, and makes checking and organizing email easy.