Cintell

APRIL 21, 2015

Do you know the difference? Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve. The really tricky part is that the customer persona could be a different role than the original buyer. Who authorizes renewals?

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

JULY 3, 2018

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. User reviews are a must – the product needs to have a good reputation.”.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

APRIL 30, 2019

Your customers are not the same and you need to recognize who they are, their differences and preferences. Knowing who the decision makers and influencers are among your customer contacts will allow you to cover all the bases and build long lasting and productive relationships.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

FEBRUARY 10, 2016

” “If you’re not being audience-centric, then you’re being product centric. People don’t care about your product until they figure out how it connects to their problem.”. Channel marketing can benefit from training partners with knowledge and insights about target buyers, not just the product features you’re promoting.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

NOVEMBER 9, 2015

She loves to write and develop content from ideation, development, production, to promotion. Erika says, “B2B isn’t known for being sexy, but it isn’t about a pushing a product anymore. You can’t assume anything in buyer persona development…it’s never what you know that makes the difference. Assume nothing.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 25, 2015

There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments. Personas fail: 1. When they are not updated.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

FEBRUARY 9, 2016

There are many steps along the way – after you’ve created personas – that can mean the difference between a high-performing persona strategy and a failed one. But getting to a state of persona nirvana is easier said than done. Related reading: Why Personas Fail. Using personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100