Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Does product pricing influence the purchase decisions of your customers? Reach the right audience.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Different CTA? Lower costs? Free shipping?

eCommerce 100

eCommerce CMO Banners Loyalty 100

Buzz Marketing for Technology

MARCH 20, 2013

So, if you want your brand to be top-of-mind with the green-friendly, your website needs to follow a certain aesthetic—just like your products and physical locations. Simply highlighting and building in a green section into the navigation will get visitors up and clicking on the products they are interested in. Personalization.

Conversion 100

Conversion Merchandising eCommerce Banners 100

Buzz Marketing for Technology

JUNE 27, 2008

Polyphasic Sleep » What Is Productivity? In this post we’re going to take a deep look into the concept of productivity. Here’s my personal definition of productivity: Productivity = Value / Time. productivity equals value divided by time). What is the “value&# in our productivity equation?

Product 100

Product Blogger Terms and Conditions Copyright 100

Buzz Marketing for Technology

MAY 9, 2012

In other words, they are emotionally invested in the product, service or experience about which they are opining. That is exactly why Social Media is so special, so different. Instead of a laborious production process, Social Media reduces the distance between the production and consumption of opinions; in fact, it even obliterates it.

Sample 100

Sample Advertising Agencies Social Media Opinions 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

OCTOBER 12, 2011

Content will be different for every brand. But this can be quite liberating, as you’ll have to become more comfortable with who you are as a brand and how you define success for your business—standing for what you believe in and developing content that’s consistent with the product and values that will attract others. Sound daunting?

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

OCTOBER 5, 2013

How does that differ from just a game? When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. Can you give us some examples of how either a corporate team or maybe even a product team might use Knowsy?

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

APRIL 4, 2013

What I’m talking about is giving consumers control, a tool that allows them to quickly and easily learn something about a specific product or service. This beta product offers an exciting peek into one vision of what might be in store for marketers and consumers alike. This is just a refinement of existing approaches to targeting.

Mobile Advertising 100

Mobile Advertising Psychographics Mobile Marketing Broadcasting 100

Buzz Marketing for Technology

AUGUST 10, 2011

You can’t get more “accurate&# at “sentiment&# because what you are actually talking about is trying to solve hundreds or thousands of slightly different problems with one tool. In posts about “Blackberry&# that have been classified 3 different times by hand, about 32% of posts are positive (with a majority vote).

Analysis 100

Analysis Paid Search Agency Paper Social Media 100

Buzz Marketing for Technology

DECEMBER 14, 2016

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. So, what makes chatbots a different kind of app? In many ways, this sounds similar to most apps we’re used to.

Conversion 100

Conversion Work Management Marketing Management Verticals 100

Buzz Marketing for Technology

SEPTEMBER 30, 2009

What makes this different from the adoption of the Web or CRM is that Social Media is changing so much more than those technologies ever did. This is very different than even 6 months ago. Product companies will have a strong social approach to product development using Social Media. This makes it harder to keep up.

Social Media 100

Social Media Web 2.0 Paid Search Agency Companies 100

Buzz Marketing for Technology

JUNE 27, 2008

I think it is important that we understand the different models of organizations, knowledge work within those organizations, and organizational culture. I think there is a real difference between knowledge work that is a corporate product (i.e. The difference between teaching at the University. Creating a Research Agenda.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Training 100

Buzz Marketing for Technology

OCTOBER 25, 2013

The group actually embraces dozens of different nationalities, cultures and identities, including about three out of every five Hispanics who were actually born in the U.S. Are the products and options presented meaningfully on a small screen? Should you parse and meter the content differently? Is the navigation practical?

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

JUNE 27, 2008

Maybe I’ll write about some of those in future blog posts, here though are… 1) The main product of knowledge work is not physical - it is the answer to a question such as “Who are the top 10 competitors in the industry&#. Any and all of the above are correct under different circumstances. Get the idea?

Knowledge Base 100

Knowledge Base Ethics Trust Marketing RSS 100

Buzz Marketing for Technology

OCTOBER 5, 2011

The results were different than I thought (see below). Real-time data can give you incredible Intelligence and can make marketing decisions like sponsorships, product placements, advertising, and content development much easier! IAB Mixx Research. View more presentations from Networked Insights.

Paid Search Agency 100

Paid Search Agency Network Marketing Social Networks Advertisements 100

Buzz Marketing for Technology

JANUARY 3, 2018

Organizations started to get frustrated with the lack of predictability and rising costs associated with Marketing and the ecosystem of agencies and media companies that had to be invoked when even considering bringing a product, service, or brand to market. Almost overnight- or so it seemed- behavior patterns changed. A heady mix indeed!

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Buzz Marketing for Technology

OCTOBER 5, 2008

…education, technology, productivity. It is necessary to go beyond simple ontological arguments as to whether or not ‘digital literacy’ exists and instead flesh out whether belief in such a concept would make a tangible difference. Productivity. Productivity. Skip to content. dougbelshaw.com. References.

RSS 100

RSS Web 2.0 Wiki Skype 100

Buzz Marketing for Technology

JUNE 27, 2008

However, their reasons are different than younger workers (Morris and Venkatesh, 2000). The paradox to this is that "content" is now a product (transitioning to the service economy) which means we want our knowledge workers to "know more". The difference between teaching at the University. Creating a Research Agenda.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Verticals 100

Buzz Marketing for Technology

DECEMBER 22, 2010

So here they are … I wanted to create a social product for Avaya, I wanted to write another book, I wanted to win a Social Award, I wanted to win an industry award,, and I wanted to get nominated for BtoB Marketing Magazine’s list of the Top 25 BtoB Marketers of the Year again. Not a shabby list. But wait that’s not all!

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Buzz Marketing for Technology

OCTOBER 26, 2011

A different study by IBM announced that, “than 1,700 CMOs, 82% still rely on traditional market research to shape marketing strategy, while only 40% of chief marketing officers track any online communications.”

Social Media 100

Social Media Media Urgency Marketing ROI 100

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous.

Social Media 100

Social Media Media Broadcasting PR 100

Buzz Marketing for Technology

JUNE 27, 2008

If both the processes and the results are highly structured, its "production work." There are certainly many organizational tasks that, even though they are very information-intensive, are essentially production work. But, that said, creative work is clearly a different beast than production work.

Work Management 100

Work Management Peer-to-peer Distribution Guidelines 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JANUARY 23, 2013

This is not totally different from how they interact with their friends’ pages when you think about it. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. (Hint: zero of them are Facebook’s fault.). 1. Failure to make a great first impression.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 29, 2009

Why don’t they know I work at Avaya (who sells products and services in the VoIP space) and therefore I most likely have a very different mission in typing in VoIP? I know, I know the point is Google is trying to bring me the best responses to the term in the first few pages (if not the first page).

Google 100

Google Social Networks Internet Marketing Facebook 100

Buzz Marketing for Technology

JUNE 30, 2008

"The old school thinking is about individual productivity: but the social revolution has moved past that into network productivity, which entails connectedness and social meaning. The personal hit on productivity is real, but its not a cost: its an investment; and the juice is worth the squeeze." Mark Evans.

Research 100

Research Digg RSS Startups 100

Buzz Marketing for Technology

MARCH 16, 2009

While it sounds like a subtle difference it is actually an important distinction. It’s the people of the brand that can make the difference. On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. Brands are the sum total of the experience a customer has when they are interacting with your brand.

Social Networks 100

Social Networks Rules Personalization Brand Identity 100

Buzz Marketing for Technology

OCTOBER 19, 2011

The answer is always a bit different depending on the product or service. It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 1) Is there a market for your solution?

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

JULY 24, 2008

This is one aspect of the new generation that is different than the old. They are learning these concepts differently than I did with much more depth as students do not have to be slowed down by looking up numbers on a chart or slide rule (I never used a slide rule since "we had calculators"). Corporate guidelines for social software.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Blogger 100

Buzz Marketing for Technology

JULY 10, 2008

Most executives believe that relentless execution—the efficient, timely, consistent production and delivery of goods or services—is the surefire path to customer satisfaction and financial results. Underlying the notion of a simple, controllable production system was the notion of the simple, controllable employee.

Work Management 100

Work Management Copyright Customer Satisfaction Efficiency 100

Buzz Marketing for Technology

JUNE 23, 2008

The "symbolic analysis" that Robert Reich identifies as the essence of knowledge work is designed to create the one-of-a-kind results that characterize craft products. Almost by definition, the final product, process, and intermediate stages of craft work are visible. Knowledge work takes us back to a world of craft work practices.

Work Management 100

Work Management Lead Ranking Paper Analysis 100

Buzz Marketing for Technology

OCTOBER 14, 2008

It allows learners to explore various aspects of a learning theme , comparing and contrasting different ideas and methods over a period of time. Each day there's a different activity for learners to try. What I've found works best is to have a mixture of different kinds of activities.

Wiki 100

Wiki Web 2.0 Blogger Tagging 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

This is not totally different from how they interact with their friends’ pages when you think about it. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Failure to Get Past the First Step. Test: Update frequency. Inconsistent or Sloppy Branding.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

JULY 24, 2008

Students are, of course, all different. Right now, students are getting back injuries lugging around a tiny subset of what they need in the form of black marks printed on slices of a substance not all that different from the papyrus used by the ancient Egyptians. Personal Productivity. School will eventually look very different.

Education 100

Education Copyright Class RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Yahoo Pipes Buzz Search is a similar product. Its interesting to see so many people accomplishing the same goal in so many different ways. link] Ian MyBlogLog product guy. I really like the relevance of keyword searches on Social Bookmarking sites. I loved seeing your model, Ray, and the links to others. March 24, 2008 11:53 PM.

RSS 100

RSS Buzz Aggregators Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

Abstract : Knowledge work is work in which the primary product is information that is continually interpreted and circulated across organizationally boundaries. work in which the primary product is knowledge, information that is continually interpreted and circulated across organizational boundaries. PDF : 060925-1.pdf

Work Management 100

Work Management Research Verticals Press 100