Biznology

FEBRUARY 1, 2019

The right technology can vastly improve a company’s overall efficiency and performance in the market, as well as improve employee productivity, communication, collaboration, morale and engagement company-wide. Are employees engaged, motivated and productive? Is the company falling behind its competitors and why? If not, why?

Product 91

Product Enterprise Management Resource Management Budget Programs 91

Biznology

OCTOBER 28, 2019

The benefits of 5G are likely to be felt by all consumers, but businesses are especially in line to profit, particularly in terms of productivity gains as 5G has the potential to stimulate economic growth in all kinds of ways. By using a number of different spectrum bands from both the 4G range and the higher frequency range.

Product 112

Product Bandwidth Digital Transformation High Quality Lead 112

Biznology

MARCH 29, 2012

From country to country , the popular social networks differ, as do languages and cultures. Such organizations can market different products in different countries, some of which could potentially complete with each other. Social media marketing should be integrated within cross-country markets.

Social Media 80

Social Media Product Media Cross-Selling 80

Biznology

JUNE 5, 2017

But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions. This is timely news for businesses because the cost of getting quality video production technology, like cameras and editing software, has significantly come down in cost.

Cost 145

Cost Video Marketing Product Budget Programs 145

Biznology

JANUARY 20, 2016

But what is the optimal length of an online business video production ? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. 180 seconds?

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. To gain perspective on the evolving industry, I’ve created a series where you’ll hear from the people behind the top marketing technology products out there. That taught me a lot about this intersection and ultimately brought me into product marketing.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Biznology

NOVEMBER 23, 2015

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. For these reasons, the use of B2B corporate video production is becoming more prevalent. No longer is corporate online video production only for bigger businesses with big budgets.

Video Marketing 80

Video Marketing Product Tips B2B 80

Biznology

OCTOBER 5, 2010

I've been in Europe the last ten days (coming home today) and it's easy to see how European cultures differ from that of America, especially when it comes to privacy. They want to know what their customers are thinking—thinking about them, their products, their competitors, and many other subjects. Image via Wikipedia.

Privacy 80

Privacy Facebook Privacy Protection Wikipedia 80

Biznology

MARCH 31, 2022

How video is to be shared — especially in light of the unexpectedly successful hybrid sales models that developed during the pandemic — should influence the production process more than it does. Sharing content during production. Inside your organization, any video production is likely to be a high-visibility project.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Biznology

MARCH 21, 2018

production? Are there different owners/approvers by business unit? Small things can make a big difference: anyone who’s done A/B testing knows that something as simple as changing the wording of a call-to-action, or the color of a button, can greatly increase click-throughs. Who are the owners and approvers of. technology?

Customer Satisfaction 174

Customer Satisfaction Landing Pages Deliverability Banners 174

Biznology

MARCH 17, 2011

If you sell consumer packaged goods, clearly you can tell the difference between the research department taste testing a new kind of cookie with 100 people and actually mass producing them to ship to every store in the free world. Manufacturing businesses are like that--there is a clear distinction between a test and a product.

Product 80

Product Work Management Marketing Research 80

Biznology

SEPTEMBER 21, 2017

Consumer product companies seem to leading this trend. While business entrepreneurs typically measure their performance with metrics like profits, revenues, and stock prices, social entrepreneurs are more concerned with generating a positive “return to society” and therefore use different metrics.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Biznology

MAY 26, 2021

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Everyone has been buying more stuff online and viewing product demos to see how things work. If your product is useful, people want to see it in use.

Video Marketing 197

Video Marketing Storytelling Planning Social Media 197

Biznology

SEPTEMBER 22, 2017

When it comes to launching a startup, entrepreneurs know that the most precious thing in the business universe isn’t customers, products, brand equity, or even patents: it’s capital. Obviously, each product has a total cost of borrowing, and entrepreneurs need to clearly and fully understand what these are. The bottom line.

Small Business Marketing 120

Small Business Marketing Cost Startups Business 120

Biznology

MARCH 9, 2021

But, this might be pretty tricky for technology products. A lot of production shifted to animation in 2020 because the pandemic made shooting live video problematic. But there are intriguing new developments in live action production. Well-crafted titles, thumbnails and captions can make a big difference at very little cost.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Biznology

NOVEMBER 22, 2021

Plus, a Limeade Institute study revealed that employees practicing both gratitude and mindfulness strongly correlated to having higher levels of well-being, engagement, and productivity and low levels of stress at work. There’s a big difference. Gratitude is contagious. Click to Tweet. But that’s just the start. More than money.

Correlation 197

Correlation Opinions Organic Leads Organization 197

Biznology

OCTOBER 11, 2021

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”.

Digital Transformation 194

Digital Transformation Work Management Marketing Management Gartner 194

Biznology

NOVEMBER 3, 2020

While there are many ways to go about achieving growth, technology has become one of the most effective and applicable options for a variety of different reasons. Tech provides quality at affordable costs : Tech has the ability to streamline tasks and reduce the cost of operations in order to facilitate efficient and productive growth.

Business 183

Business Opt-in Small Business Marketing Search Engine Marketing 183

Biznology

AUGUST 27, 2021

This can be difficult to do in product videos when the product itself, or the branding guidelines, may be not be fully developed. Still, pay attention to the visual details described in the script — it can save a lot of production time. There are lots of different ways to present storyboards.

Video Marketing 171

Video Marketing Guidelines Advertising Mediums Training 171

Biznology

JULY 9, 2018

When you are choosing a promotional product to help spread the word about your business, if you want to spread your name far and wide, consider travel mugs. Gopromotional has a wide variety of different types of promotional travel mugs to choose from. How to Make the Most of Your Promotional Product Campaign.

Business 123

Business Promotion High Quality Lead Campaigns 123

Biznology

DECEMBER 6, 2021

It is video and, consciously or not, people expect videos to be like TV, with some level of professional production quality. Ease of production. So, ask yourself, do I need to persuade any teammates, prospects, or customers to take a look at something from a different perspective? Loom , mmhmm ) offer free trials.

Video Marketing 197

Video Marketing Cost Segmentation Email Marketing 197

Biznology

FEBRUARY 19, 2018

Copywriters sometimes assume that customers already understand the product – but usually, they don’t. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Last year, my team did a series of customer experience audits for the websites of cloud-based products.

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172

Biznology

APRIL 27, 2017

Reactivation marketing applies to all kind of product and services categories, from consumer to business markets. But the path to purchase differs with each business. Buying a new car is very different from replenishing your supply of moisturizer. It may be that your customers had a problem with your product or service.

Churn Rate 152

Churn Rate Click Rate Eye-Tracking Lead Scoring 152

Biznology

MARCH 3, 2022

But it quickly became clear that, while his target audience can be defined with unusual precision, but, as yet the “product” and its value proposition hadn’t really come into focus. Self-service portals have always been the sweet spot for explainer videos — but there’s room for lots more different types of videos.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Biznology

JANUARY 21, 2021

I was born to make a difference, and what I do today is my life’s work and purpose manifested. Visible, palpable and tangible results where people whose lives I touch and those that touch mine are joyful, productive and valued/valuable. What is a hobby of yours? Reading before bed, almost always. What is the last book read?

Ideal Customer Profiles 197

Ideal Customer Profiles Profiling Features Consulting 197

Biznology

DECEMBER 15, 2021

This means developing strategies around the customer experience, at all touch points, informed by deeper insights and attention to customer needs — combined with a superb product or service, with continuous improvements to stay ahead of the competition. Try building your strategy around Forrester’s 7 dimensions to building B2B trust.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

SEPTEMBER 6, 2017

Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video. Some different styles of tactical video that provide meaningful content thoughout the technology buying team’s journey.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

MAY 17, 2018

Furthermore, corporate video production allows you to extract numerous individual pieces of content for re-purposing (we’ll get into this in a minute). This is one of the amazing characteristics about video and having a Video 1 st Strategy – the production of other content becomes exponentially easier.

Video Marketing 191

Video Marketing Trade Show Paid Search Agency Distribution 191

Biznology

DECEMBER 6, 2019

For many B2B products and services, technology itself is a big differentiator. It’s a problem because, according to Gartner research , when technology buyers aren’t sure what makes a solution different, they don’t buy from that vendor. competitors’ offerings promise to deliver the same benefits.

Differentiation 151

Differentiation Video Marketing Gartner Vendors 151

Biznology

APRIL 19, 2021

But this can be counter-productive in situations like sales or education where you’re trying to build trust and determine how much of what you’re saying is getting across. Salespeople know that showing the product on camera can make a big difference. Switch to a different channel. 3 ways to reduce Zoom fatigue.

Case Studies 129

Case Studies Video Marketing Software Education 129

Biznology

SEPTEMBER 11, 2020

” “When you prioritize candidates you ‘click with,’ you run the risk of discriminating against candidates from different backgrounds. ” Navigating a New Job with a Very Different Culture. TED2019: What Productive Conflict Can Offer a Workplace. .” Stop Hiring for “Cultural Fit.”

Consulting 104

Consulting Case Studies Organic Leads Communities 104

Biznology

APRIL 6, 2017

By cultivating environments that encourage unity, offices become more productive and less hostile. The result is less internal conflict and greater productivity. People from different backgrounds and fields of expertise come together and share knowledge and collaborate. What company wouldn’t want that? Like this post?

Lead Scoring 153

Lead Scoring Lead Ranking Efficiency Design 153

Biznology

SEPTEMBER 18, 2017

When countless products and services become connected, personal customer-vendor relationships will be added. Always-on relationships will embed a private, invisible 2-way channel inside of products and services. When do you use each product? You receive the right products and services at the right times and places.

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Biznology

NOVEMBER 4, 2020

It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. In the event of a budget cut, productions could be canceled. You can get an idea of the relative cost of different animation styles here. It’s all in the editing. Budget for the opportunity.

Budget Programs 151

Budget Programs Video Marketing Content B2B Sales 151

Biznology

MAY 17, 2021

But that’s not universally true, and “simple” B2C marketing has an entirely different set of challenges the B2B marketers never have to think about. Production Your planning documents are likely to include editorial calendars and production schedules, among other tools. How closely do you stick to those?

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

Biznology

NOVEMBER 13, 2020

Do we need to redefine our concepts of productivity? ” 7 Months Into the Pandemic and I’m Losing Motivation: Not productive? Or, maybe more helpfully: How do we reconcile with the impossibility of maintaining full motivation and productivity as we settle into what will be our normal for the foreseeable future? No problem.

Consulting 173

Consulting Case Studies Class Spending 173

Biznology

FEBRUARY 9, 2021

At its heart, you are putting on a live TV show with a very small staff to handle the production. The two are different and you should understand the differences, which David explains in his paper.).

B2B 118

B2B FAQ Work Management Paper 118