Anything Goes Marketing

FEBRUARY 18, 2009

I'm going to introduce the players and coaches below and then summarize how the different parts fit together to create a Super Bowl caliber lead management process. Running back : The players running with the ball on the ground are the inside sales/demand generation team (different companies give this group different names).

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. This post as an example, was written from the product of social media (Twitter). Waterfall is center of all marketing.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. Think about it, a prospective buyer is evaluating your product and wants to read more about you. What does this mean?

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

APRIL 17, 2006

You definitely want to focus on the experience but don't get too wrapped up in a newspaper ad that demonstrates your product as the be all and end all. Your product itself and your people will make the real difference. There was also a great article on how achieving brand Essence is crap (my interpretation).

Brand Identity 100

Brand Identity Branding Tagging Paid Search Agency 100

Anything Goes Marketing

JANUARY 27, 2008

Other strategies may include further segmenting these inactives by the lead source and other qualification data and creating customized messages for the different segments and using different marketing channels (call campaign, direct mail). Create one and use it to advertise events, product releases etc.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Once we start down this path we can create many different categories as there are a number of different types of automated campaigns such as re-engagement campaigns , renewal programs , trial programs, and welcome campaigns. How Email Contributes Further Down the Sales/Marketing Funnel.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

SEPTEMBER 30, 2006

It's a great product. Start off with a great product and you're off to a good start It's fun. The Element is definitely a different animal." >. It combined, TV spots, search marketing and even YouTube videos !! The agency that designed the campaign ended up winning an award which isn't too surprising.

Order 100

Order Youtube Wikipedia Advertising Agencies 100

Anything Goes Marketing

APRIL 5, 2009

While an autoresponder may be part of a welcome email campaign, this type of campaign typically includes 2-3 emails sent over a period of 2-3 weeks and should have different messaging. For new customers that have purchased your product or service, enter them into an email campaign that introduces them to your product as well as your company.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MAY 14, 2007

Database deadbeats are what I refer to those contacts who are in your database but are really useless - they don't return to your website, open your emails, register for webinars or buy your products anymore. They take up room and bring your response rates down.

Verticals 100

Verticals CAN-SPAM Opt-in Tagging 100

Anything Goes Marketing

AUGUST 26, 2006

Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. Remember, you can also slightly alter the content of your newsletter for your different segments that you're targeting - that's a whole blog post on its own. Get creative!

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

MARCH 18, 2007

This strategy is used by marketers to try and limit the form submissions to only those people who are truly interested in your product or service. In the B2B world having a form that asks very specific questions related to your product can qualify someone out who really doesn't care to fill out all of these questions.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

FEBRUARY 24, 2008

However, B2B companies are creating entertaining videos to draw attention to their product and services. Bob is one of those crazy co-workers that has a few screws loose. In fact, you could probably open a Home Depot with the trail of hardware he leaves. Here are a few samples (click on these - they're great!): Get the Cat by Lawson Software.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

JULY 15, 2006

The difference is in how you respond. This may mean educating consumers about what Dell does to support its products or how it benefits the community. Even if it's bad, buzz is usually good for your company (like Chevy's Tahoe ). If there is negative content written about you, like the Dell Gripes site , plan a strategy to counter it.

Brand Identity 100

Brand Identity Branding Buzz User-Generated Content 100

Anything Goes Marketing

OCTOBER 2, 2006

It's fun and different! buttons for B2B sites: about us, products, case studies, customers, resource, and contact us pages, you can put a real voice behind your company. buttons for B2B sites: about us, products, case studies, customers, resource, and contact us pages, you can put a real voice behind your company.

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

DECEMBER 3, 2006

In this case, the podcast could involve interviews from multiple people representing different companies There are many other high level goals that you may use podcasts for. Let your customers do the product plug. Interview a few people in your company regarding a new product that was developed. Let me know if I've missed any.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

MARCH 7, 2007

This too is obvious to some marketers but was one of the better "insights" and demonstrated the strengths in combining different marketing channels such as email, direct mail and follow up calling. The goal is educate and keep in touch with a prospect until they are ready to buy your product or service.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

SEPTEMBER 7, 2006

Thinking about a new marketing campaign to promote a new product? While you may have different objectives, it doesn't hurt to add links to a cool new ad or perhaps a button advertising an upcoming webinar or new download. Sounds difficult eh? As long as it's all related and adds value to the user experience, it's all good.

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

MARCH 24, 2009

At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. How are the best in class companies still reaching their 2009 targets?

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? Marketers must think beyond the YouTube community and see YouTube for what it really is - another channel to help spread the word about your product or service to your target market.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. By lead generation I mean very simply: "generating new prospects that will buy your products or services".

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

JULY 4, 2010

Requesting web visitors for the time frame in which they are looking to buy your product can be problematic as the person completing the form may lie to avoid getting a call from a sales rep even if they are looking to purchase in the next 3 months. Seasons change.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

AUGUST 19, 2006

As another best practice, you should test different subject lines to a subset of your list before sending out the complete email blast. Notice how we have used consistent branding between email and your website. Hey, if you're going to tank your e-marketing channels, make sure you use some best practices! Do you think this will work?

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

OCTOBER 8, 2007

This will allow you to track the source if web visitors downloaded a white paper or purchased a product. In fact, I should have an update for you soon on different ways to perform closed loop marketing. For example, on your website, consider using query strings for links on your home page or category pages. The same goes for email.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

NOVEMBER 27, 2006

SearchSpell Typo Search : Want to know if people search for your company or your products but make spelling errors? It allows you to compare a few different search phrases. Use this tool and it will let you know what are the top typos for the keywords you enter.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

JANUARY 16, 2007

Yes, your product may do all the talking but what else can you do that will reinforce your cool product? What if you served up different messaging to your customers on your website based on their profile? What if you served up different messaging to your customers on your website based on their profile?

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

MAY 17, 2009

Process drives productivity - start with process then implement technology. amyblack : # sds09 how do you increase adoption? amyblack : # sds09 how do you increase adoption? amyblack : # sds09 how do you increase adoption? Lead Nurturing jblock : @tjaros : If you get one deal out of a reconstituted leads program, it's worth the effort.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 12, 2006

This gives marketers the flexibility to focus on promoting a single product/service or product line while allowing for new features that may seem risky for the main website. Therefore based on a person's behaviour and/or attributes (eg: industry or product interest) different content is served up.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

OCTOBER 11, 2006

For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

FEBRUARY 21, 2009

Now, there are many different types of autoresponder emails from product/service confirmations to event detail information. Dynamic Content : This is one of the key areas that makes me smile when I'm reviewing how our customers are getting the most out of our product.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100