Contently

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Conversica

APRIL 28, 2021

AI Assistants are virtual team members that work alongside business people to help them get the job done. The use cases for AI Assistants are different for different teams. There is, admittedly, a difference between simple chatbots and website chat powered by Conversational AI, both in its construction and purpose.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Seismic

SEPTEMBER 22, 2021

I want to create targeted messaging to show the value of a webinar to customers across different industries. Is there a way to do it where I don’t have to manage 15 different invitations? With some creativity, LiveDocs can open a world of opportunity across different assets used by your sales and marketing teams.

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

Webbiquity

AUGUST 9, 2022

The effort you put into the appearance of presentation shows the effort you are willing to put into creating a great experience for your prospect. A carefully crafted and professionally designed presentation can make all the difference in conversion. Know the difference between features and benefits. Ask for the business.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

The Marketing Blender

OCTOBER 17, 2019

See Our Work. How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Our Services. Who We Are. Contact Us. Look sharp.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Webbiquity

MARCH 2, 2021

Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. Next is a quick look at how these two areas of marketing differ as well as how they overlap. Next is a quick look at how these two areas of marketing differ as well as how they overlap.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Biznology

APRIL 6, 2015

In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,” some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future. Link Building Present. Link Building Future.

Link Building 80

Link Building Ad Building Webinar Metrics Search Marketing 80

Hubspot

MARCH 4, 2020

As someone with plenty of experience public speaking as a former diplomat and a public speaking coach, I've curated a few tips you can use to excel at your next presentation without letting fear hold you back. The quick, shallow breathing that goes with public speaking nerves is working against you. Prepare, practice, and bring notes.

Thought Leadership 86

Thought Leadership Trade Show Curation Work Management 86

Launch Marketing

JULY 25, 2018

Being a successful, compelling presenter is not something that comes naturally for most, but that doesn’t mean it has to hold you back from growing your presentation potential. From preparation to performance, we’ve got you covered on the best tips and tricks to help you create a presentation that stands above the rest.

Tips 54

Tips Rules Practices Design 54

Marketing Insider Group

JULY 29, 2021

If you want to do something different from what attendees are already used to, be more creative and open to new ideas. Here are the ideas we’ll cover: Interactive Presentations. Interactive Presentations. Make “wow” presentations by creating interactive slides with animations, videos , and other design elements.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Webbiquity

JANUARY 16, 2024

So, when you launch your B2B product like a mini-movie, you’re not just presenting features—you’re creating a buzz and making people curious about what you have to offer. You could create a video with a quiz where viewers can pick the features they think would be most helpful for their work.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Vision Edge Marketing

APRIL 9, 2024

Anyone who has ever worked in a Sales-centric company can appreciate the internal chaos this approach can create. Like an architect specifying the integration of different building components, this step entails defining how various departments collaborate seamlessly to provide customers with a cohesive and integrated experience.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Biznology

SEPTEMBER 4, 2014

I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. Follow these to nail your next presentation! For every minute of presentation time, give yourself at least 15 minutes of prep time. can be a big help in guiding your presentation.

Rules 80

Rules Statistics Demographics Consulting 80

Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. This is particularly important for brands with customers who purchase via different routes and devices. Use their work desktop PC to search for more information about a product on Google.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Once you grasp some of the key differences, you’ll be more effective with your efforts. In the B2B landscape, the buyer’s journey is markedly different from the impulse-driven consumer behavior seen in B2C.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Biznology

SEPTEMBER 18, 2015

And since the past is perfect, the present can never measure up. The Present. Forget about producing 150 pieces of content because you need 5 pieces of content for each of 5 audience segments at 6 different points in the buying cycle. The past was perfect. It always is. Though the impact is still pretty astounding, I’m sure.).

Viral Marketing 80

Viral Marketing Content Marketing Content Paid Search Agency 80

Marketing Insider Group

NOVEMBER 28, 2022

But marketing and selling are different things. This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Measure and Present ROI.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Webbiquity

FEBRUARY 22, 2022

Though there are some similarities between B2B and B2C influencer marketing, in important ways the two strategies are very different. Record those presentations or panel discussions. Influencers are almost three times as likely (71% vs. 25%) to say they do one-off campaigns with brands as to work on an ongoing retainer basis. .”

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Contently

JULY 13, 2016

Despite their questionable design and deceptive tactics, they worked by some measures—at least at first. Today, digital marketing is much different. Stay ahead of your competition and download “Media 2020: The Marketer’s Guide to the Present and Future of the Internet” by filling out the form below.

Banner Ads 80

Banner Ads Banners CTR Mobile Advertising 80

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He shares the presentation with each business marketing leader, who mix and match the services they need á la carte. Each of our business lines needs different things.”

Resources 102

Resources Enterprise Management Work Management Marketing Management 102

Top Rank Marketing

FEBRUARY 12, 2024

Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns.

Tactics 114

Tactics B2B Marketing Advertising Agencies Paid Search Agency 114

RebelMouse

FEBRUARY 28, 2024

The team at RebelMouse that works on user interface (UI) design often faces challenges that can make or break a user's experience (UX). General Design Inconsistent Design Elements Mismatched design elements, such as different button styles, varying fonts, or inconsistent color schemes, can lead to a confusing and disjointed user experience.

Design 90

Design Ad Building Tips Display 90

Biznology

DECEMBER 6, 2021

Crafting clear, concise emails is tedious work that often goes unrewarded because the recipient doesn’t have time to read detailed emails. On the other hand, you can create video messages that work like slide decks — viewers can click through selectively. Presenters don’t need to command the screen. Cost-effective videos.

Video Marketing 197

Video Marketing Cost Segmentation Email Marketing 197

Contently

MAY 4, 2023

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. As a start, we’ve defined four SME archetypes along with effective strategies for working with each of them them. Step number one?

SME 143

SME Work Management Tips Content 143

Contently

JULY 13, 2016

Despite their questionable design and deceptive tactics, they worked by some measures—at least at first. Today, digital marketing is much different. Stay ahead of your competition and download “Media 2020: The Marketer’s Guide to the Present and Future of the Internet” by filling out the form below.

Banner Ads 60

Banner Ads Banners CTR Media 60

Spiralytics

JANUARY 25, 2023

Usually, the problem is not about the content you present, but how you present it. Source Depending on what type of heatmap you use, you can collect and analyze different data of your visitors: Click heatmaps highlight where users click around your page. Scroll heatmap is a tool that focuses more on user engagement.

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Adobe Experience Cloud Blog

MARCH 31, 2014

Author: Maggie Jones Be honest: could you get through an entire presentation without saying “um”? And lastly, do you know the one thing you want your audience to take away from your presentation? Here’s why a great presentation isn’t just about your content – it’s also about how you deliver. eye contact? The Content.

Eye-Tracking 48

Eye-Tracking Marketo Webinar Metrics Lock-In 48

Martech

JANUARY 24, 2024

It turns out that there’s a different way. “We connected at the community events Paddy was running a few years ago and we discovered we both have this interest in using hand drawn visuals to help with our work and to make presentations more unique; we were interested in this world of visual thinking, as it’s called. .

Webinar Metrics 100

Webinar Metrics Conference Aggregators Communities 100

Televerde

SEPTEMBER 25, 2018

Part of the reason is that I have a little skin in the game – I help our clients prepare their case study presentations for us. As a platinum sponsor, we are presenting with Marketo (oh, to be a fly on the wall at Marketo during these exciting times !) What are the biggest differences between doing business in Europe vs North America?

Case Study 40

Case Study Case Studies Marketo Studies 40

Top Rank Marketing

OCTOBER 19, 2023

Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World. Barnes highlighted Red Hat’s “word nerds” group, which worked on creating a style guide.

ROI 116

ROI B2B Work Management Guidelines 116

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Different jobs require different skills, so find your perfect role with this quiz and check out the Career Paths on Trailhead, Salesforce’s online learning platform, to learn about all the different career options available and then check them out in the Trailblazer Career Marketplace.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. retail brands must be present, helpful and authentic online. Let’s dive into how to ensure your brand is present when and where it matters most. They must provide real value in the right place at the right time.

Trust Marketing 102

Trust Marketing Loyalty Ad Building Planning 102

Litmus

OCTOBER 4, 2023

What should you include, how do you present it, and what do you want to say? Decide what’s worth your time You’re probably working with time, budget, tech, or team constraints and need to spend your resources wisely. Align your email efforts with your company A car with each wheel spinning in a different direction will go nowhere fast.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

Martech

JANUARY 31, 2024

How and when you apply good leadership skills makes all the difference. But their message is very different. They’re just in very different jobs. The best leaders will take a day or two to digest the numbers, take stock of the team’s resources and then present a plan to the team. This is tactical leadership.

Effectiveness 107

Effectiveness Work Management Marketing Management Planning 107