Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. That voice makes everything more relatable—from your presentations to your blog posts to your explainer videos.

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Storytelling Amazon Paid Search Agency Advertising Agencies 163

Scoop.it

SEPTEMBER 2, 2021

In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations. Marketing presentations can do wonders when it comes to pitching ideas to management/clients, proposing a new marketing campaign, and launching a new product. Begin Your Presentation with a Bang. Here we go!

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective. Note: Interactive video and a game differ from each other.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. Cue data storytelling. The Rise of Data Storytelling. We just have to put in more legwork (AKA, more thought into design, presentation, pitching, etc.). The Impact of Data Storytelling.

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Storytelling PR Marketing & Strategy Press 155

Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

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Storytelling Content Marketing Brand Identity Branding 59

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Captivating examples of this “different kind of mind” at work emerge seemingly one after the other. Let’s take a look at the secrets to their storytelling success.

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Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace.

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Storytelling Marketing Budget Creation Startups Barriers 167

Biznology

MAY 13, 2019

The concept of “brand authenticity” can be elusive, however, especially with social media accepting many different opinions. The use of storytelling in marketing has grown in recent years, and is particularly relevant for credibly showcasing a brand’s purpose or stand in ways that resonate and emotionally connect with targeted consumers.

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Storytelling Brand Identity Branding Ethics 123

Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

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Storytelling Advertisements Advertising Practices 52

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Marketing Insider Group

APRIL 15, 2024

You’ve probably heard a lot about influencers in the consumer space, but B2B creators are a different breed. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Enterprises The enterprise segment presents a different challenge.

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Enterprise Management B2B B2B Thought Leadership SMB 224

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Video Storytelling Tips. Cvent strikes the perfect balance.

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Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

AUGUST 8, 2015

What’s Business Storyteller?” I teach business people how to take their ideas, messages and presentations and turn them into stories,” I said. I use stories to help them understand the difference. He’s an optometrist storyteller. The post The Optometrist Storyteller appeared first on B2B Marketing Insider.

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Storytelling Press Contact Marketing B2B Marketing 100

Convince & Convert

SEPTEMBER 30, 2015

It sounds simple, but Randy points out that many in the business and science world fail at implementing ABT because they over-complicate or drift into different structures. Structures Randy advises storytellers to avoid? What can entrepreneurs and scientists do to strengthen their storytelling muscles? In This Episode.

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Storytelling Template Consulting Training 136

Marketing Insider Group

NOVEMBER 28, 2022

But marketing and selling are different things. This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Measure and Present ROI.

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Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 328

Convince & Convert

APRIL 12, 2024

Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Find existing or create new opportunities to present social data to the larger company and/or marketing organization. Keep the social team top of mind always.

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling also provides an alternate reality, especially if it’s fiction.

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Storytelling B2B Work Management Marketing Management 76

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. However, it can be difficult to do so when different channels have different best practices and requirements. [It] What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Content Marketing Institute

AUGUST 2, 2018

My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If But at the end of the day, content marketing is storytelling ,” Heather says. “We 4-7 in Cleveland, Ohio.

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Storytelling Brand Identity Branding Paid Search Agency 100

Lattice

DECEMBER 9, 2015

The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks. That’s a huge difference!

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Storytelling Analysis Paid Search Agency B2B Marketing 100

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

Storytelling 54

Storytelling Media Television marketing Social Media 54

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

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Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

MAY 25, 2020

Every social media channel is different and has its own unique style and conventions. Be sure to note the differences between each social media channel and identify what tone you will use to answer questions, respond to criticism, or share customers’ posts. Cultivate Connection with Your Audience through Storytelling.

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Social Media Personalization Media Brand Identity 343

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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Storytelling Business Work Management Paid Search Agency 102

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Stevens & Tate

OCTOBER 26, 2020

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences.

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Storytelling Trends Planning Paid Search Agency 53

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Convince & Convert

APRIL 4, 2016

Robert McKee is the master of Hollywood storytelling, and you may recognize his name. Robert is a story mentor, the creator and leader of his famous STORY and Storynomics seminars, and a world-respected lecturer and teacher on story and the engines behind both business and narrative storytelling. The Story Master Speaks.

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Storytelling Business Consulting Positioning 85

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I’ve proved it out in a variety of roles and in many different scenarios. I love making connections with anyone in the content game, but Michele started talking about storytelling. ” Have you ever heard that line?

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Storytelling Examples Best Practices B2B Thought Leadership 100

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

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Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). We know the world has changed and we need something different.

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Storytelling Video Marketing Custom Publishing Creativity 100

Marketing Insider Group

DECEMBER 29, 2020

Whether you’re creating targeted ads or sales videos, sharing a presentation, or inviting clients to create testimonial videos for your business, you can reach people in a more humanized way with video marketing and sales. Segment lists to target different demographics with customized messaging. Brand Storytelling. Boost sales.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables.

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Storytelling Marketing Analytics Tools SEO Lead Ranking 58