Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Copywriting and content marketing call for different skills and success metrics. The post Content Marketing vs. Copywriting: What Are the Major Differences?

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Only B2B

FEBRUARY 9, 2022

What Are The Different Types Of Leads That You Should Be Aware Of? Different forms of leads may help you narrow down your clients so you can figure out who is interested, who you can nurture, and who isn’t. What’s The Difference Between Lead Generating And Making An Appointment? Must Read: B2B Lead Generation 101.

Lead Generation 118

Lead Generation Sales Qualified Leads Telemarketing Generation 118

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Hubspot

FEBRUARY 24, 2021

Then, you have situations where the presenter is late, or the attendees are having a little too much fun in the chatroom.It So let's find out how presenters and attendees can contribute to more productive webinars. Every webinar format is different. Present what's expected. Set the tone. Is participation encouraged?

Webinar Metrics 100

Webinar Metrics Tips Marketing Automation Services Click Rate 100

Scoop.it

JUNE 15, 2021

But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Wondering how presentations can help you achieve your content marketing goals? Presentations can help you achieve this objective.

Top of Funnel 103

Top of Funnel Tools Planning Content Marketing 103

Stevens & Tate

MARCH 8, 2022

Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. With that in mind, the following is a guide on marketing to different generations. Understanding The Different Generations. Understanding The Different Generations.

Generation 128

Generation Branding Brand Identity Peer-to-peer 128

Marketing Graham

MARCH 9, 2024

” This quote beautifully highlights the intangible nature of a brand, emphasising that it’s not just about what your company presents to the public but how you are perceived and remembered by your audience. What is a brand? A brand extends beyond mere visual symbols or products.

Branding 52

Branding Brand Identity Amazon Differentiation 52

Contently

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Oktopost

JANUARY 31, 2024

Both strategies are methods of building relationships on social media through your employees, but their goals and results are different. So the question boils down to: social selling vs. employee advocacy – how are these two strategies alike, where do they differ, and which marketing goals do they help accomplish?

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 62

Litmus

OCTOBER 5, 2022

We get to work with colleges, universities, non-profits, and associations—where we get to help these teams make a difference in the world through what we do. And in the verticals where my team operates, we get to apply all of those things to help organizations who are trying to make a positive difference in the world.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Biznology

NOVEMBER 1, 2021

Look to the potential for the future, not the present. The post Forget Rewards: Why B2B Loyalty Marketing is Different appeared first on Biznology. It’s not necessarily topline revenue or even bottom-line profit. Which accounts are growing? Which operate in markets you seek to penetrate? It’s usually not price.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Zoominfo

JULY 3, 2020

When we are considering buying something, we can consult different websites, brands or stores in order to find the perfect match. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. We have a lot of options. So how do you narrow it down?

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100

ClearVoice

JUNE 18, 2021

Your teacher probably tried drilling the imperfect tense, subject pronouns, subjunctive mood and more into your brain as you struggled to understand not only the grammar but use it in a different language. Let’s get into how the passive and active voice differs, and when you should use which. Passive voice. To be + past participle).

Activities 87

Activities Class Intent Examples 87

Conversica

APRIL 28, 2021

The use cases for AI Assistants are different for different teams. There is, admittedly, a difference between simple chatbots and website chat powered by Conversational AI, both in its construction and purpose. Customer Success teams, on the other hand, use AI Assistants to regularly touch base with their customer accounts.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Directive Agency

APRIL 22, 2022

More importantly, how is local SEO different from organic SEO? In this post, you’ll learn what local SEO is and how it differs from normal SEO. SEO vs. Local SEO: What’s the Difference? While both SEO and local SEO essentially have the same goal — improve your search ranking — there are some differences between the two.

SEO 84

SEO Keywords eCommerce Ideal Customer Profiles 84

Seismic

SEPTEMBER 22, 2021

I want to create targeted messaging to show the value of a webinar to customers across different industries. Is there a way to do it where I don’t have to manage 15 different invitations? With some creativity, LiveDocs can open a world of opportunity across different assets used by your sales and marketing teams.

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Most companies and presenters love to talk about themselves.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Unbounce

DECEMBER 14, 2021

Each one has different needs and expectations. Let’s talk about how MQLs and SQLs differ, then go over ways to optimize your landing page for each. But just like how marketing and sales are different fields, so are MQLs and SQLs. The main difference is their level of readiness to buy. What’s the lifeblood of any business?

Marketing Qualified Leads 111

Marketing Qualified Leads Lead Ranking MQL Sales Qualified Leads 111

Sprout Social

JUNE 2, 2021

Someone asked me questions about my preferences, presented new options based on my feedback and continually personalized the private conversation. Together, Sprout Social and Facebook look forward to the new possibilities that will emerge as our customers continue to see messaging differently. This is just the beginning.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Ad Building API 130

ClickZ

JULY 29, 2020

At the same time, these in-lab techniques present challenges because they don’t scale, they are expensive and they create unnatural brand experiences. The post The pros and cons of different attention metrics appeared first on ClickZ. Techniques like brain scanning (i.e., They can yield powerful learning and insights.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Sprout Social

JULY 6, 2022

Why is social media intelligence different? Simply put, social data is different because it comes from a wider audience, it’s unfiltered and it gives you real-time understanding of your market. See your data differently. You probably collect survey data from your customers, monitor product reviews and conduct focus groups.

Social Media 115

Social Media Social Marketing Media Paid Search Agency 115

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. This post To see marketing differently, we need to turn the spotlight on social originally appeared on Sprout Social.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

Sprout Social

SEPTEMBER 22, 2021

With active social listening topics in Sprout, we automatically capture any mentions of the hashtag so we are consistently presented with new insights, stories and opportunities to build on the campaign. With powerful social analytics and listening, we’re able to see campaigns differently. Put social in your starting lineup.

Campaigns 121

Campaigns Work Management Advertising Agencies Social Media 121

PureB2B

MAY 30, 2022

There are also many key differences. We’ll start off with a quick review of both concepts then look at the key differences. Understanding the differences will allow you to be able to plan and strategize for both accordingly and effectively. Let’s take a closer look at how both differ along three important categories.

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

Webbiquity

AUGUST 9, 2022

The effort you put into the appearance of presentation shows the effort you are willing to put into creating a great experience for your prospect. A carefully crafted and professionally designed presentation can make all the difference in conversion. Know the difference between features and benefits. Ask for the business.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

SmartBug Media

JUNE 16, 2020

“How do you understand the difference between lead generation vs demand generation?”. I posed this question to four different friends who work in various spheres of marketing, and here are the responses I got: “Demand generation is part of lead generation.”. Lead generation is part of demand generation.”. They’re the same.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Lead Generation Paid Content 104

ClearVoice

JANUARY 25, 2021

Why do we tend to recall the past more fondly than the present? We begin to hear archival reel of different interviews Marilyn gave to journalists. The post The Nostalgia Effect: Why We Recall the Past More Fondly Than the Present appeared first on ClearVoice. friends) or in momentous events (e.g., weddings).

Effectiveness 78

Effectiveness Training Demographics Positioning 78

PureB2B

MAY 13, 2022

And while they share some similarities, the two are vastly different in terms of scope, functionality, and utility. In general, BI is the use of software to access and analyze data and present detailed, easy-to-understand results about the current state of your business in reports, charts, graphs and so on. Scope of Work.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

Martech Advisor

OCTOBER 30, 2019

Changing the way you think about presenting and fixing a few bad habits will allow you to connect with your audience in a way you haven't before, writes, Nancy Duarte, CEO, Duarte, Inc. Presentations have come a long way in the last decade. This created a mindset that being an average presenter was all you needed to aspire to.

Peer-to-peer 51

Peer-to-peer Content Broadcasting Conference 51

Sprout Social

JUNE 18, 2019

When expanding your social media team, keep in mind that these two roles are often the first to be divided up, so it’s important to understand what their differences are. What are the major differences. These two roles have different daily tasks and goals. The daily workload differs between the two roles.

Social Media 112

Social Media Communities Work Management Marketing Management 112

Hubspot

JUNE 21, 2018

Understanding the difference between UX and UI can get confusing -- the roles work closely together, and sometimes the terms are used too ambiguously to firmly understand either one. To understand the difference between UX and UI, let’s start with an example: YouTube. Take a look at the YouTube home screen. What’s UI?

Youtube 90

Youtube Click Rate Guidelines Interactive Marketing 90

SmartBug Media

MARCH 18, 2019

Because video is becoming such an integral part of digital marketing, we want to dive into the differences and benefits of video hosting platforms to help you decide which might be best for your business. They offer a free version, as well as a few different options that are paid: Vimeo Plus: $5/month. Vimeo PRO: $17/month.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77