Metadata

MAY 19, 2021

The reason most campaigns fail is because of a weak (or non-existent ) positioning and messaging strategy behind it. But here’s the good news: if you get your positioning and messaging down, you have a lot less to fear with campaign flops. No positioning and messaging? Weak positioning and messaging is a serious problem.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

Hubspot

MAY 6, 2020

As remote work and satellite offices become more common, marketers are discovering that global teams can be incredibly beneficial to a company's culture and ability to hire diverse talent. These benefits allow your team to work better together and can lead your international teammates to feel more included in your team's day-to-day work.

Work Management 97

Work Management Tips Marketing Management Hubspot 97

Goodish Agency

JANUARY 29, 2021

Before we get started, we need to define what brand positioning is. So, what is brand positioning? Therefore, before we define our brand position, we must first define these 3 things: The what – What are you doing, or what problem are you solving? Merged together they form a brand positioning statement.

Positioning 98

Positioning Brand Identity Branding Enterprise Management 98

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. To get the ball rolling, I gave Cliff the rundown on product positioning and segmentation. What is product positioning?

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Hubspot

OCTOBER 29, 2020

Not only does this definition (or lack thereof) create way more work for you; it also does a disservice to your actual target market — by over-widening your scope, you fail to inform and educate your audience about how your product or service can improve their lives. This is where segmentation, targeting, and positioning come into play.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Martech

JANUARY 5, 2023

Reporting on the difference in ROI between these two situations will demonstrate the tangible value Marketing Ops brings as a strategic partner. Hold quarterly “Lunch and Learn” meetings on different topics to showcase Marketing Ops’ capabilities. Get MarTech! In your inbox. Processing.

Advertising Agencies 100

Advertising Agencies Positioning Planning Work Management 100

readwrite

FEBRUARY 8, 2022

Turn a Positive ROI in PPC Advertising. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). So what exactly does it take to turn a positive ROI in PPC advertising and how can you get there even if you don’t have much experience? A Solid Strategy to Turn Your PPC to Positive ROI.

PPC 98

PPC Positioning ROI Advertisements 98

ClearVoice

JANUARY 17, 2020

They don’t respect you, your knowledge, or your work. Paid not for your skill or expertise but as minutes of grunt work. There are clients who are easy to work with. Who know you get them and their voice and want to work with you again and again and pay you what you ask. It’s a freelancer’s nightmare. But don’t despair.

Positioning 121

Positioning Work Management Click Rate Deliverability 121

Content Standard

OCTOBER 10, 2018

But do these advertisements work? So if negative political ads don’t work to change people’s minds, why would they work for marketers? However, marketers then need to offer those customers a new destination by demonstrating their own positive brand value. A Stale Approach to Tearing Down the Competition.

Positioning 97

Positioning Paid Search Agency Ad Frequency Marketing & Strategy 97

BenchmarkONE

JANUARY 15, 2020

Whether you call it the featured snippet, the answer box, or position zero, nailing that top spot on the search page is pure SEO gold. Getting a post in the featured snippet position allows you to steal clicks away from the coveted first organic position on a results page. A query like “how does a flu shot work?”

Positioning 76

Positioning Features Terms and Conditions Keywords 76

seo.co

MARCH 8, 2021

We call this position zero, and in this post we will explain what it is and how you can rank for it. . What is Position Zero? Position zero is a featured snippet that appears above the traditional search results. Why Aim for Position Zero? Position Zero helps you appear on voice searches. But that didn’t happen.

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

Hinge Marketing

AUGUST 7, 2017

Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. That’s where brand positioning comes in. Brand Positioning Defined.

Positioning 97

Positioning Work Management Marketing Management Service 97

Litmus

MARCH 29, 2021

Who's a woman who has left a positive impact on you and your career (email or not)? At Litmus, we’ve had the privilege of working with so many remarkable women who have made a lasting impact on our email journeys—from giving us our career firsts to igniting our email spark. The result? So much support. Kathleen Whittier.

Positioning 87

Positioning Work Management Marketing Management Paid Search Agency 87

Hubspot

OCTOBER 3, 2018

There’s only one surefire way to build a strong brand: brand positioning. Here's how to successfully position a brand in your market in 2018. What is Brand Positioning? Brand positioning is the process of positioning your brand in the mind of your customers. 6 Steps to Create Your Own Brand Positioning Strategy.

Positioning 91

Positioning Brand Identity Branding Paid Search Agency 91

Outgrow

AUGUST 22, 2022

Global automation trends: will campaign manager positions remain relevant in the future? About our guest: Alexander Nikolaev has spent the last 15 years in the marketing and advertising industry – working as an internal marketer for various businesses. Future-Proofing Your Position as a Successful Freelancer.

Positioning 52

Positioning Paid Search Agency Advertising Agencies Work Management 52

readwrite

FEBRUARY 8, 2022

Turn a Positive ROI in PPC Advertising Whether you’re running a large, well-established company or a fledgling startup , that’s a pretty sweet setup. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). If you make more money than you spend, you’re in positive ROI territory.

PPC 52

PPC Positioning ROI Advertisements 52

ClearVoice

JANUARY 20, 2020

Because audiences are more apt to work with or purchase only from brands they trust, many businesses have leveraged influencers to help them to increase brand awareness, promote content, and build trust among audiences. 5 Steps to making influencer marketing work for you. Influencer marketing challenges. Click To Tweet. Set a budget.

Positioning 77

Positioning Ideal Customer Profiles Planning Marketing & Strategy 77

B2B Marketing Traction

SEPTEMBER 18, 2015

It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success. If you understand your competitors’ strengths and weaknesses, you can position your company’s value-add to create a competitive advantage.

Social Media 100

Social Media Positioning Social Marketing Media 100

Hubspot

MAY 21, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. You can find the data, and more context on the dataset and sources, here. As states across the U.S.

Advertising Benchmark 87

Advertising Benchmark Positioning Open Rate Response Rate 87

Webbiquity

MARCH 30, 2024

You should be able to tell anyone, in one or two sentences, what you do, who you do it for, and why your approach / product / service is different in a compelling way. An interesting business card can really make a difference. Create Your Core Message Before you start spreading the word, get your core messaging (a.k.a.,

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

ClearVoice

APRIL 24, 2019

There’s no better time than now to revitalize your brand positioning statement. What is a positioning statement? A positioning statement expresses the essence of a brand with precision. A positioning statement expresses the essence of a brand with precision. What a brand positioning statement is not.

Positioning 79

Positioning Examples Brand Identity Branding 79

Content Standard

DECEMBER 20, 2017

Most marketers are familiar with the concept of brand positioning, and if you haven’t read the formative consumer psychology book, Positioning: The Battle for Your Mind by Al Ries and Jack Trout, you’ve probably at least heard about it, or you’ve listened to lectures or read strategy articles based on its teachings.

Positioning 101

Positioning Brand Identity Branding Marketing Strategy 101

Marketing Insider Group

APRIL 8, 2024

CustomGPT evolves with your business, learning from new data to enhance accuracy and relevance, and can be integrated across different business functions for targeted support. This can enhance your market position and brand perception. Training with Your Data CustomGPT’s training begins with your own data.

Work Management 268

Work Management Lead Ranking Marketing Management Training 268

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Once you grasp some of the key differences, you’ll be more effective with your efforts. In the B2B landscape, the buyer’s journey is markedly different from the impulse-driven consumer behavior seen in B2C.

SEO 251

SEO B2B Work Management Long Tail Marketing 251

Marketing Insider Group

SEPTEMBER 7, 2023

It’s encouraged to be open and honest with partners and, to a lesser (or at least different) degree, with friends and extended family members. It requires courage: vulnerability at work starts by being willing to share shortcomings, failures, and weaknesses — and that’s the easy part. What Is Inclusion in the Workplace?

Lead Ranking 256

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 256

Marketing Insider Group

APRIL 10, 2024

You’re prioritizing your customers, meaning you are creating more meaningful, positive relationships with them. Lastly, dynamic marketing is data-driven, which means you can make decisions based on what has and hasn’t worked in the past. Again, lean into tracking tools and platforms to take the manual work of analysis out of it.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Hubspot

JULY 6, 2018

Negative and positive feedback loops are used to draw attention to significant product or company issues. The Definition of a Positive Feedback Loop. A positive feedback loop is a process where a company listens to employees’ complaints or grievances, and uses that feedback to improve internal structure and workplace satisfaction.

Positioning 92

Positioning Customer Satisfaction Lead Ranking Lead Scoring 92

BenchmarkONE

OCTOBER 23, 2018

Whether you’re a front-line employee who needs some guidance for how to handle discourse amongst coworkers or you’re a manager who is tasked with keeping the peace with your team, here are a few tips for turning disagreements into positive, productive conversations. Be aware of your tone. Come prepared. Don’t let it get personal.

Positioning 63

Positioning Work Management Marketing & Strategy Barriers 63

Vision Edge Marketing

JANUARY 30, 2024

Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working. This can include entering new geographical areas, targeting different demographics, or offering modified products to cater to a broader audience.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Marketing Insider Group

MARCH 30, 2021

A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. Product marketers will market new products, empower the sales team to sell better, and work with the product development team to ensure their products meet consumer needs. Source: CoSchedule.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Eric Mower + Associates

APRIL 9, 2019

The way we see it, community and regional banks are uniquely positioned to benefit from social influencer campaigns. Social influencers come in all different sizes. For example, many Instagram influencers have found sneaky ways to work around disclosing that their content is part of a paid partnership.

Paid Content 69

Paid Content Communities Positioning Campaigns 69

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Martech

MARCH 26, 2024

Next on the list of challenges was “demonstrating/proving a positive impact on the business from martech.” Marketers at every level need to demonstrate a positive impact for their tools today. And without proving impact, they’re unlikely to get the resources they need to do the work. It’s not hard to imagine a connection here.

Customer Surveys 107

Customer Surveys Work Management Budget Programs Promotion 107

Webbiquity

NOVEMBER 8, 2022

But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. What Is Social Proof In Marketing?

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Messages that Matter

JANUARY 21, 2019

What is the difference between branding and positioning? Others get them confused, thinking positioning is branding and vice versa. I will never forget the presentation I made many years ago to the new ad agency tasked with branding the company I was working for in Europe. Some think they are one and the same.

Positioning 49

Positioning Paid Search Agency Brand Identity Branding 49

Terminus

NOVEMBER 15, 2021

Positioning is fundamental to any business looking to provide clarity around competition, differentiation, and value. So why, then, do so many companies struggle with weak positions? Creating a methodology for positioning & avoiding traps. Creating a methodology for positioning & avoiding traps. What’s our value?

Positioning 26

Positioning Tips Differentiation Marketing Funnels 26

Golden Spiral

APRIL 16, 2019

Angus joins us as Director of Development and will work with our integrated team in strategy building, new client onboarding, and tactical planning. I was just throwing things against the wall and seeing what worked. Those attract very, very different audiences. Oh, we worked for years to really make this service awesome.”

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48