Content Marketing Starts With Your Brand
The Effective Marketer
NOVEMBER 18, 2011
They tell you to be authentic, to show there’s a face behind the tweets, there’s people behind the whitepapers, and that there is a personality for your company. Looks like a personality test? Your ‘brand’ has a personality, a voice, a look. If you are a one-person shop, going through this exercise is faster.
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